Experience

Waterloo EDC

• Canada
• International Trade and Development
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2021 - Present

  I lead the website development (waterlooedc.ca), digital advertising, analytics, design and brand for the Waterloo Region economic development agency – Canada’s 10th largest city. I lead the website development (waterlooedc.ca), digital advertising, analytics, design and brand for the Waterloo Region economic development agency – Canada’s 10th largest city.



ApplyBoard

• Canada
• Technology, Information and Internet
• 700 & Above Employee

• Digital Marketing Technologist

  • Jul 2020 - Jun 2021

  I was the marketing lead at ApplyBoard for projects that leverage technology. I managed the creation of assist.applyboard.com, a Zendesk knowledge base, including content mapping, stakeholder consultations, platform design, and technical development. I also managed the creation of applyboard.com and applyproof.com, including graphic creation, messaging, Wordpress template development, language translations, maintenance, and security. Website maintenance included UI product alignment, a… Show more I was the marketing lead at ApplyBoard for projects that leverage technology. I managed the creation of assist.applyboard.com, a Zendesk knowledge base, including content mapping, stakeholder consultations, platform design, and technical development. I also managed the creation of applyboard.com and applyproof.com, including graphic creation, messaging, Wordpress template development, language translations, maintenance, and security. Website maintenance included UI product alignment, a branding revamp, and accessibility improvements to ensure AODA compliance. Other work includes coding for landing pages, email automation, and liaising with engineering teams to maintain our digital properties.

• Digital Marketing Manager

  • May 2019 - Jul 2020

  I led the strategy and execution of digital marketing initiatives at ApplyBoard, the world's largest online platform for international student recruitment, and Canada's fastest-growing tech company. Thousands of recruitment partners, schools, and students use ApplyBoard to study abroad. I was responsible for increasing engagement and reach across 7 social media channels, managing our ongoing content calendar, supporting high profile initiatives (resulting in the creation of the company rallying… Show more I led the strategy and execution of digital marketing initiatives at ApplyBoard, the world's largest online platform for international student recruitment, and Canada's fastest-growing tech company. Thousands of recruitment partners, schools, and students use ApplyBoard to study abroad. I was responsible for increasing engagement and reach across 7 social media channels, managing our ongoing content calendar, supporting high profile initiatives (resulting in the creation of the company rallying cry, #EducateTheWorld), and using digital advertising to attract new customers and partners. I led the implementation of the current applyboard.com website to support company and cross-functional needs, involving consultations with stakeholders, working with graphic designers and the engineering team, and applying programming skills (HTML and CSS) to ensure a responsive, pixel-perfect implementation of designs.



Encircle

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Programs Manager

  • Sep 2018 - May 2019

  Developed programs using HubSpot, Salesforce, and SalesLoft to drive qualified restoration contractor leads through the sales funnel for Encircle's documentation and productivity tools. As the Marketing Programs Manager, I managed email campaigns, wrote blog posts, developed marketing assets, and hosted webinars to generate leads. I also planned tradeshow programs and worked on 14 sales campaigns, resulting in $110,000 in revenue opportunities. Developed programs using HubSpot, Salesforce, and SalesLoft to drive qualified restoration contractor leads through the sales funnel for Encircle's documentation and productivity tools. As the Marketing Programs Manager, I managed email campaigns, wrote blog posts, developed marketing assets, and hosted webinars to generate leads. I also planned tradeshow programs and worked on 14 sales campaigns, resulting in $110,000 in revenue opportunities.



University of Waterloo

• Canada
• Higher Education
• 700 & Above Employee

• Marketing and Communications Manager

  • Sep 2015 - Sep 2018

  Led Velocity's strategic marketing to build visibility among Waterloo students and the tech community for Canada's most productive startup incubator and entrepreneurship program. I oversaw the implementation of creative marketing initiatives, managed social media, wrote blog posts and press releases, maintained several Wordpress websites, oversaw Mailchimp campaigns, mentored startups on public relations and growth efforts, built relationships with campus partners, liaised with investors and… Show more Led Velocity's strategic marketing to build visibility among Waterloo students and the tech community for Canada's most productive startup incubator and entrepreneurship program. I oversaw the implementation of creative marketing initiatives, managed social media, wrote blog posts and press releases, maintained several Wordpress websites, oversaw Mailchimp campaigns, mentored startups on public relations and growth efforts, built relationships with campus partners, liaised with investors and industry partners, supported events, and administered sponsorship. Initiatives that I implemented resulted in a 20% increase in student and community event participation (50+ events/year, attracting 5,000+ annual participants). Show less Led Velocity's strategic marketing to build visibility among Waterloo students and the tech community for Canada's most productive startup incubator and entrepreneurship program. I oversaw the implementation of creative marketing initiatives, managed social media, wrote blog posts and press releases, maintained several Wordpress websites, oversaw Mailchimp campaigns, mentored startups on public relations and growth efforts, built relationships with campus partners, liaised with investors and… Show more Led Velocity's strategic marketing to build visibility among Waterloo students and the tech community for Canada's most productive startup incubator and entrepreneurship program. I oversaw the implementation of creative marketing initiatives, managed social media, wrote blog posts and press releases, maintained several Wordpress websites, oversaw Mailchimp campaigns, mentored startups on public relations and growth efforts, built relationships with campus partners, liaised with investors and industry partners, supported events, and administered sponsorship. Initiatives that I implemented resulted in a 20% increase in student and community event participation (50+ events/year, attracting 5,000+ annual participants). Show less



Jobfairr

• Waterloo

• Founder/Developer

  • Oct 2015 - Mar 2018

  Jobfairr is a careers page aggregator designed to make it easy to discover ~750 tech companies in 10+ cities across Canada and keep tabs on their job openings (jobfairr.herokuapp.com). More than 10,000 Canadians have used this job search tool to check startup career pages, view locations on a map, browse tags, and use job boards. I dedicated 750+ hours to designing, coding, populating, and marketing this user-friendly and fully responsive Ruby on Rails app while working full-time. Jobfairr is a careers page aggregator designed to make it easy to discover ~750 tech companies in 10+ cities across Canada and keep tabs on their job openings (jobfairr.herokuapp.com). More than 10,000 Canadians have used this job search tool to check startup career pages, view locations on a map, browse tags, and use job boards. I dedicated 750+ hours to designing, coding, populating, and marketing this user-friendly and fully responsive Ruby on Rails app while working full-time.



Monsters Aliens Robots Zombies

• Canada
• Entertainment Providers
• 100 - 200 Employee

• Web Developer

  • Jan 2015 - Aug 2015

  Worked closely with a client to develop a video curation platform and community around people's love of science fiction videos. This project was built with Ruby on Rails and developed my knowledge of CSS, jQuery, and AJAX. Features include user registration, login, video submission, tagging, video leaderboard, masonry grid, user subscriber feed, infinite scroll, voting, favouriting, nested comments, video meta-data extraction, image uploading, embedded video, scopes, validations, authorization,… Show more Worked closely with a client to develop a video curation platform and community around people's love of science fiction videos. This project was built with Ruby on Rails and developed my knowledge of CSS, jQuery, and AJAX. Features include user registration, login, video submission, tagging, video leaderboard, masonry grid, user subscriber feed, infinite scroll, voting, favouriting, nested comments, video meta-data extraction, image uploading, embedded video, scopes, validations, authorization, and responsive design. Show less Worked closely with a client to develop a video curation platform and community around people's love of science fiction videos. This project was built with Ruby on Rails and developed my knowledge of CSS, jQuery, and AJAX. Features include user registration, login, video submission, tagging, video leaderboard, masonry grid, user subscriber feed, infinite scroll, voting, favouriting, nested comments, video meta-data extraction, image uploading, embedded video, scopes, validations, authorization,… Show more Worked closely with a client to develop a video curation platform and community around people's love of science fiction videos. This project was built with Ruby on Rails and developed my knowledge of CSS, jQuery, and AJAX. Features include user registration, login, video submission, tagging, video leaderboard, masonry grid, user subscriber feed, infinite scroll, voting, favouriting, nested comments, video meta-data extraction, image uploading, embedded video, scopes, validations, authorization, and responsive design. Show less



51Moments

• Digital Marketing Manager

  • Jul 2014 - Oct 2014

  51Moments was a marketplace that helps you quickly and easily book a Vancouver photographer last minute, at a discounted price. As Digital Marketing Manager, I assisted with product development, and led the branding, planning, and coordination of the public relations campaign to launch 51moments.com, resulting in writeups from several large local newspapers (The Province and Vancouver Courier), as well as a number of tech and family bloggers. 51Moments was a marketplace that helps you quickly and easily book a Vancouver photographer last minute, at a discounted price. As Digital Marketing Manager, I assisted with product development, and led the branding, planning, and coordination of the public relations campaign to launch 51moments.com, resulting in writeups from several large local newspapers (The Province and Vancouver Courier), as well as a number of tech and family bloggers.



Sortable

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media and Marketing Specialist

  • Sep 2012 - Dec 2013

  Sortable builds websites that help people make better decisions, whether it's helping you find the right electronics to buy, what shows to watch, or what to do while travelling in a new city. I managed the web development and launch of our fastest growing websites (including CPUBoss.com, Televisor.com, Geekaphone.com, and PhoneRocket.com), which now generate 5 million monthly visitors. I applied mail, e-mail, and social media in creative ways to communicate with writers from major media… Show more Sortable builds websites that help people make better decisions, whether it's helping you find the right electronics to buy, what shows to watch, or what to do while travelling in a new city. I managed the web development and launch of our fastest growing websites (including CPUBoss.com, Televisor.com, Geekaphone.com, and PhoneRocket.com), which now generate 5 million monthly visitors. I applied mail, e-mail, and social media in creative ways to communicate with writers from major media outlets to promote our websites, which has resulted in 200+ articles, notably from Lifehacker, GigaOM, PC Gamer, PC World, the Financial Post, and the Globe & Mail. I engaged 150,000 fans of our websites via social media by writing articles, curating content, producing multimedia, facilitating discussion, and resolving problems. I also analyzed 7M monthly website traffic in Google Analytics and provided strategic recommendations, and collaborated on work for our flagship photography gear comparison website, Snapsort.com. Show less Sortable builds websites that help people make better decisions, whether it's helping you find the right electronics to buy, what shows to watch, or what to do while travelling in a new city. I managed the web development and launch of our fastest growing websites (including CPUBoss.com, Televisor.com, Geekaphone.com, and PhoneRocket.com), which now generate 5 million monthly visitors. I applied mail, e-mail, and social media in creative ways to communicate with writers from major media… Show more Sortable builds websites that help people make better decisions, whether it's helping you find the right electronics to buy, what shows to watch, or what to do while travelling in a new city. I managed the web development and launch of our fastest growing websites (including CPUBoss.com, Televisor.com, Geekaphone.com, and PhoneRocket.com), which now generate 5 million monthly visitors. I applied mail, e-mail, and social media in creative ways to communicate with writers from major media outlets to promote our websites, which has resulted in 200+ articles, notably from Lifehacker, GigaOM, PC Gamer, PC World, the Financial Post, and the Globe & Mail. I engaged 150,000 fans of our websites via social media by writing articles, curating content, producing multimedia, facilitating discussion, and resolving problems. I also analyzed 7M monthly website traffic in Google Analytics and provided strategic recommendations, and collaborated on work for our flagship photography gear comparison website, Snapsort.com. Show less



The Tapscott Group

• Canada
• Think Tanks
• 1 - 100 Employee

• Macrowikinomics Researcher

  • 2010 - 2010

  Worked with internationally respected authors Don Tapscott and Anthony Williams as part of the core research team in the production of the book Macrowikinomics, which discusses how digital innovations and collaborative technologies are reshaping industries around the world. I conducted extensive research, fact checking, editing, and writing for a 424 page manuscript under tight deadlines, and prepared a pitch for the CBC Radio series, ReCivilization. Sequel to the bestselling Wikinomics, this… Show more Worked with internationally respected authors Don Tapscott and Anthony Williams as part of the core research team in the production of the book Macrowikinomics, which discusses how digital innovations and collaborative technologies are reshaping industries around the world. I conducted extensive research, fact checking, editing, and writing for a 424 page manuscript under tight deadlines, and prepared a pitch for the CBC Radio series, ReCivilization. Sequel to the bestselling Wikinomics, this book was endorsed by the CEOs of Google, Nike, Dell, Ogilvy, Best Buy, and Accenture, and was a finalist for the Financial Times Best Book Award. Show less Worked with internationally respected authors Don Tapscott and Anthony Williams as part of the core research team in the production of the book Macrowikinomics, which discusses how digital innovations and collaborative technologies are reshaping industries around the world. I conducted extensive research, fact checking, editing, and writing for a 424 page manuscript under tight deadlines, and prepared a pitch for the CBC Radio series, ReCivilization. Sequel to the bestselling Wikinomics, this… Show more Worked with internationally respected authors Don Tapscott and Anthony Williams as part of the core research team in the production of the book Macrowikinomics, which discusses how digital innovations and collaborative technologies are reshaping industries around the world. I conducted extensive research, fact checking, editing, and writing for a 424 page manuscript under tight deadlines, and prepared a pitch for the CBC Radio series, ReCivilization. Sequel to the bestselling Wikinomics, this book was endorsed by the CEOs of Google, Nike, Dell, Ogilvy, Best Buy, and Accenture, and was a finalist for the Financial Times Best Book Award. Show less



Moxie Insight

• Research Services

• Research Analyst

  • Jun 2008 - Jun 2009

  Responsible for producing research insight on technology and digital innovation. This research was conducted for Fortune 500 clients at a think tank led by Don Tapscott. I was praised for producing high quality work and possessing strong work ethic in supporting the Toronto and US offices, and played a key role in the launch of a digital marketing program and development of the company’s enterprise collaboration platform. I supported conference and executive initiatives and led an eight person… Show more Responsible for producing research insight on technology and digital innovation. This research was conducted for Fortune 500 clients at a think tank led by Don Tapscott. I was praised for producing high quality work and possessing strong work ethic in supporting the Toronto and US offices, and played a key role in the launch of a digital marketing program and development of the company’s enterprise collaboration platform. I supported conference and executive initiatives and led an eight person team to update the company's multi-million dollar research library. I also blogged at www.wikinomics.com. Show less Responsible for producing research insight on technology and digital innovation. This research was conducted for Fortune 500 clients at a think tank led by Don Tapscott. I was praised for producing high quality work and possessing strong work ethic in supporting the Toronto and US offices, and played a key role in the launch of a digital marketing program and development of the company’s enterprise collaboration platform. I supported conference and executive initiatives and led an eight person… Show more Responsible for producing research insight on technology and digital innovation. This research was conducted for Fortune 500 clients at a think tank led by Don Tapscott. I was praised for producing high quality work and possessing strong work ethic in supporting the Toronto and US offices, and played a key role in the launch of a digital marketing program and development of the company’s enterprise collaboration platform. I supported conference and executive initiatives and led an eight person team to update the company's multi-million dollar research library. I also blogged at www.wikinomics.com. Show less



Smith Business Consulting

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • May 2007 - Sep 2007

  Worked with local organizations in the identification and resolution of business problems. I was responsible for client consultations, proposal preparation, primary and secondary research, on-going client communications, presentations, new business development, and report writing. I was involved in the production of a business plan, marketing plan, feasibility study, and market research report. Worked with local organizations in the identification and resolution of business problems. I was responsible for client consultations, proposal preparation, primary and secondary research, on-going client communications, presentations, new business development, and report writing. I was involved in the production of a business plan, marketing plan, feasibility study, and market research report.



Smith School of Business at Queen's University

• Canada
• Higher Education
• 400 - 500 Employee

• Head Manager

  • May 2006 - May 2007

  Responsibly drafted and managed a balanced, twelve month budget of $75,000 for this busy student technology centre. I was trusted to independently oversee cash deposits, hiring, training, biweekly pay processing, scheduling, and supervision for a staff of 18 during the academic school year, while working full-time during the summer to redesign the centre’s services and infrastructure. As manager, I reduced operational expenses by 5% while simultaneously increasing revenues by 25% (a 15 year… Show more Responsibly drafted and managed a balanced, twelve month budget of $75,000 for this busy student technology centre. I was trusted to independently oversee cash deposits, hiring, training, biweekly pay processing, scheduling, and supervision for a staff of 18 during the academic school year, while working full-time during the summer to redesign the centre’s services and infrastructure. As manager, I reduced operational expenses by 5% while simultaneously increasing revenues by 25% (a 15 year record high) by eliminating operational inefficiencies, implementing renovations, developing new services, and coordinating creative promotions to attract new customers and promote customer loyalty. Show less Responsibly drafted and managed a balanced, twelve month budget of $75,000 for this busy student technology centre. I was trusted to independently oversee cash deposits, hiring, training, biweekly pay processing, scheduling, and supervision for a staff of 18 during the academic school year, while working full-time during the summer to redesign the centre’s services and infrastructure. As manager, I reduced operational expenses by 5% while simultaneously increasing revenues by 25% (a 15 year… Show more Responsibly drafted and managed a balanced, twelve month budget of $75,000 for this busy student technology centre. I was trusted to independently oversee cash deposits, hiring, training, biweekly pay processing, scheduling, and supervision for a staff of 18 during the academic school year, while working full-time during the summer to redesign the centre’s services and infrastructure. As manager, I reduced operational expenses by 5% while simultaneously increasing revenues by 25% (a 15 year record high) by eliminating operational inefficiencies, implementing renovations, developing new services, and coordinating creative promotions to attract new customers and promote customer loyalty. Show less