Creative Director

• Mar 2023 - Present

Marketing Consultant

• Jan 2023 - Present

Senior Consultant

• Dec 2022 - Present

Life Purpose & Creativity Coach

• Mar 2017 - Present

What might be possible for you if you harnessed all your talent, experience, unique passions and gifts and started using them in ways that felt really good? How would your life, health and relationships with the most important people in your life change if you got out of bed each morning feeling excited about the day ahead? What kind of contribution do you want to make? What's really important to you? What values do you hold dear? What are your non-negotiables? What are you really really good at and how does this benefit the world and the people around you? In short, what is it you REALLY want to do with your 'one wild and precious life?' Let's figure it out together! Show less

Freelance Creative Consultant

• Jan 2022 - Mar 2023

What's The Big Idea? This is the question I ask every client, whether I'm helping them with a marketing campaign, brand positioning, product design or a social media strategy. What's at the very core of what you're doing? Why should anyone care? Why should someone choose your product or service over the next one that pops up in a Google search or a distracted scroll through Instagram. Harsh, I know, but it's tough out there right now. We've got to make people care about what we do and why we do it. Whether you're looking for a brand identity and brand bible for a new product or service, a complete marketing plan for an existing business, or you just need someone to throw a discerning creative eye over your entire business - from your core product to how you're showing up on social media - we will work together to uncover the Big Idea and make sure it's resonating with the right people. Nail your Big Idea, communicate it in a way that draws the right people to you, and ensure your customer experience is absolutely stellar from start to finish. Get these three things spot on and you really are half way there! Show less

Creative Director

• Mar 2020 - Dec 2021

Flowercard is an online floral gifting company that specialises in creating unique and beautiful 'floral hugs' to help you mark and celebrate all of life's precious moments. Flowercard is an online floral gifting company that specialises in creating unique and beautiful 'floral hugs' to help you mark and celebrate all of life's precious moments.

Creative Director

• Jun 2014 - Feb 2020

Pilot Fish Media is a digital marketing agency with a unique focus on emerging markets. We help global brands take the first steps towards launching in these markets or increase their visibility if already present. We do this by combining vast global marketing experience with that all important local insight and knowledge at ground level. We employ local experts in each of our markets to help our clients engage with their target consumer in a way that is relevant and meaningful to them. This may mean tweaking global campaigns to ensure they resonate or it may mean coming up with completely new ideas – either way, we work very closely with global brand managers as well as our local teams throughout the process to make sure we get the desired results. Emerging markets are complex and launching into any unexplored territory can be a daunting task for even the most successful brands. We are here to take the risk out of that exploration for you by guiding you expertly through the process and ensuring you get maximum ROI and solid results. Show less

Company Director

• Mar 2011 - Dec 2018

The Voiceover Store provides top class voiceovers for TV advertising, documentaries, corporate video, e-learning and anything else that requires a distinctive and professional VO. We're dynamic, enthusiastic, easy to work with and offer outstanding service to all our clients. Our stock answer is 'no problem!' The Voiceover Store provides top class voiceovers for TV advertising, documentaries, corporate video, e-learning and anything else that requires a distinctive and professional VO. We're dynamic, enthusiastic, easy to work with and offer outstanding service to all our clients. Our stock answer is 'no problem!'

Freelance Copywriter

• Jun 2009 - Jul 2014

All aspects of creative copywriting covered: concepts and ideas, web copy, SEO, sales letters, emails, radio scripts, tv scripts, press, outdoor, press releases and anything else that involves words! All aspects of creative copywriting covered: concepts and ideas, web copy, SEO, sales letters, emails, radio scripts, tv scripts, press, outdoor, press releases and anything else that involves words!

Copywriter

• Feb 2008 - Jun 2009

Copywriter

• Jan 2006 - Dec 2007

Copywriter and concept developer for direct response campaigns including radio, DM, TV, press, outdoor and digital. Copywriter and concept developer for direct response campaigns including radio, DM, TV, press, outdoor and digital.