Experience

Foolproof

• Design Services
• 100 - 200 Employee

• Principal Designer

  • Apr 2022 - Present

• Senior Designer

  • May 2019 - Present

• Designer

  • Jun 2018 - Present



Brand42

• United Kingdom
• Design Services
• 1 - 100 Employee

• Lead User Experience (UX) Designer

  • May 2016 - Jun 2018

  Senior / Lead UX designer with experience of working as part of an agile team to deliver effective digital products for clients including VisitBritain, BBC, Euronews and Bloodwise.Experience includes:•Leading client meetings and workshops to capture UXD business requirements•Initiating deep dive and competitor subset research•Facilitating user testing sessions and focus groups to determine needs•Persona development and mapping user journeys•Defining information architecture and site maps•Heavily involved in ideation and conceptualisation of project and pitches•Using quick sketches wireframe and storyboard to visualise UX/UI solutions to teams.•Generating high-fidelity wireframes and prototypes •Running a variety of user testing sessions to evaluate and iterate designs•Presenting work both internally and to clients•Assisting with the personal development and mentoring of junior team members Show less

• User Experience (UX) Designer

  • Apr 2014 - May 2016

• Designer

  • Apr 2014 - Oct 2014



ALEXANDER TAYLOR LTD

• United Kingdom
• Design
• 1 - 100 Employee

• Designer

  • Sep 2011 - Sep 2012