Social Media Manager

• Jan 2023 - Present

Marketing Specialist

• Apr 2022 - Apr 2023

Social Media Specialist

• Jul 2021 - Mar 2022

Social Media Assistant

• Dec 2019 - Apr 2020

Projects worked on: Dubai World Cup, Dubai Racing Club, Dubai Equestrian Club, Emirates Equestrian Club, Zabeel Feed • Created social media strategies and schedules and curated the event calendar • Managed social media channels, including Facebook, Instagram, Twitter, and other relevant platforms • Proposed new ideas and concepts for social media content • Used timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits Show less

Media Planning Executive

• May 2018 - Jun 2018

Clients: LVMH • Conducting research and analyzing data to understand the client’s target audience and the best ways to reach them through a variety of media channels • Presenting media plans to the client and later keeping them informed of the campaign’s progress • Evaluating the effectiveness of digital/social campaigns to inform future ones • Preparing monthly, quarterly and annual competitive reports Clients: LVMH • Conducting research and analyzing data to understand the client’s target audience and the best ways to reach them through a variety of media channels • Presenting media plans to the client and later keeping them informed of the campaign’s progress • Evaluating the effectiveness of digital/social campaigns to inform future ones • Preparing monthly, quarterly and annual competitive reports

Social Media Coordinator

• May 2017 - Apr 2018

Clients: Jaguar Land Rover • Assisting in managing the company’s social media channels, campaigns with engaging, creative and innovative content to sustain an engaging audience experience and promote brand-focused messages • Assisting in creating, managing and scheduling content calendars for the company’s social media accounts • Reporting on social media campaigns using tools like Hootsuite and monitoring efficiency before and after the campaign by collecting and comparing data • Monitoring and developing reports on competitor activity within social media spaces • Brainstorming ideas with designers and the production team about the brief • Attending internal meetings to discuss social media campaign ideas Show less

Planning Executive

• Aug 2016 - Nov 2016

Clients: Arla Foods, Dubai Parks & Resorts, Marico - Working as a team with the client and the account team, to understand the business objectives and advertising strategies • Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns through brainstorming sessions and discussions - Identifying the target audiences and analyzing their characteristics, behavior and media habits - Making decisions on the appropriate forms of media for specific clients and campaigns by recommending the most effective time spans and locations - Making and maintaining good contacts with media owners, such as newspapers, magazines and TV Stations - Undertaking research and analyzing data using specialist industry resources such as Ooxmonitor and Statex - Creating media plans by extracting information through tools and ensuring the rates are correctly entered - Putting together and presenting proposals, including cost schedules, to clients - Evaluating the effectiveness of campaigns in order to inform future campaigns - Putting monthly and yearly competitive reports together Show less

Marketing Intern

• Aug 2014 - Sep 2014

- Coordinated with company clientele for various events and provided assistance with regards to their queries. - Acquired client feedback post-event and cascaded the same to management for improvement of future programs. - Coordinated with company clientele for various events and provided assistance with regards to their queries. - Acquired client feedback post-event and cascaded the same to management for improvement of future programs.