Experience

Kovai.co

• United Kingdom
• Software Development
• 200 - 300 Employee

• Digital Marketing - Document360 - Knowledge Management Tool

  • Jan 2020 - Present



Digital SEO

• India
• Advertising Services
• 1 - 100 Employee

• Social Media Team Lead

  • Oct 2018 - Sep 2019

  •Content writing and content creation on social media platforms. •Set up and optimize company pages within each platform to increase the visibility of the company’s social content • Coordinate and supervise the graphic design team to create website designs, landing pages, Google banners and creative posts for Facebook, Twitter, LinkedIn, Pinterest and Instagram. •Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and… Show more •Content writing and content creation on social media platforms. •Set up and optimize company pages within each platform to increase the visibility of the company’s social content • Coordinate and supervise the graphic design team to create website designs, landing pages, Google banners and creative posts for Facebook, Twitter, LinkedIn, Pinterest and Instagram. •Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification • Initiated Social Media campaigns on Facebook and Twitter for some of the leading brands. • Managing and leading the social media team. • Initiate end-to-end Online Reputation Management for leading restaurant businesses. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information •Preparing schedules, reports, estimates of the costs involved, planning strategies and maintaining all Digital Paid Channels (Facebook Ads, Instagram Ads )for brand promotion and lead generation. Show less



Pink Lemonade Communications

• India
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Executive

  • Jun 2017 - Jul 2018

  My profile is to research, analyze, execute and monitor digital marketing activities like SEO activities, link building, keyword strategy to increase rankings on all major search networks, SEM and social media paid campaigns, *Developing and implementing effective search engine optimization (SEO) strategies *Managing off page and on page optimization projects and reporting on performance *Review technical SEO issues and recommend fixes *Coordinating content, design, social… Show more My profile is to research, analyze, execute and monitor digital marketing activities like SEO activities, link building, keyword strategy to increase rankings on all major search networks, SEM and social media paid campaigns, *Developing and implementing effective search engine optimization (SEO) strategies *Managing off page and on page optimization projects and reporting on performance *Review technical SEO issues and recommend fixes *Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities *Optimize website content, landing pages, and paid search copy *Work with social media and PPC teams to optimize campaigns *Keep abreast of SEO, SEM and integrated marketing trends

• SEO Strategist

  • Feb 2017 - Jun 2017

  - Manage and execute implementation of SEO strategy - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Budgeting & Planning - Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities - Provide SEO analysis and recommendations in coordination with elements and structure of websites and… Show more - Manage and execute implementation of SEO strategy - Communication to clients, team, and management on strategy/project development, timelines, and results - Collaborate on client strategy and goal definition for success - Budgeting & Planning - Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities - Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages - Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific - Develop and implement link building campaigns - Develop, manage and execute communication/content strategies via social communities in coordination with client goals - Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) - Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies - Creating Monthly report, Yearly SEO Plans for all the clients - Monitor and evaluate search results and search performance across the major search channels in order to improve rankings - Planning & Coordination with overall digital marketing team - Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) - Co-ordinate with Development team closely for all technical issues - Brief Content writer on SEO Content according to each target Keywords & clients - Technical Support- content writer, Developers - Communication to team and management on project development, timelines - Analyse and create a SEO proposal



Langoor

• India
• Advertising Services
• 100 - 200 Employee

• SEO Analyst

  • Mar 2015 - Feb 2017

  Bangalore *Working as an SEO Analyst to improve the company and client's website traffic and leads through the organic search results ,direct and referral source. *Create Meta Information for Company and Client's Websites. *Implement the SEO Strategies to improve the website performance on Organic results as per the Google Algorithms and Search Engine Guidelines. *Implement the OFF Page Activites and Link Building Strategies to build Quality and Relevant Backlinks for company and client's… Show more *Working as an SEO Analyst to improve the company and client's website traffic and leads through the organic search results ,direct and referral source. *Create Meta Information for Company and Client's Websites. *Implement the SEO Strategies to improve the website performance on Organic results as per the Google Algorithms and Search Engine Guidelines. *Implement the OFF Page Activites and Link Building Strategies to build Quality and Relevant Backlinks for company and client's website. *Create the Website Audit Report and SEO Strategies *Create the SEO Plan for improving the website performance. *Implement the ON Page strategies on the website. *Improve the Brand Visibilities on Search Engine through implementing the search content marketing strategies. *Provide UI and UX suggestions to make better User visibility *Daily Activities in OFF Page Strategies and Link Building Methods *Prepare and send the SEO Improvement reports to the clients in weekly and monthly basis. On Page Optimization *Initial Website Analysis *Competitor Analysis *Keyword Research *Important HTML Tags *Header Tags *Meta Tags Optimization(Title,Description,Keywords) *Image Optimization *Link Optimization *Link Popularity *Website Navigation Optimization *User Friendly URL Creation *Web Page Optimization *W3C & CSS Validation *XML & Html sitemap creation *Robots file creation *Content Optimization Off Page Optimization *Search Engine Submissions *Directory Submission *Business Directory Submission *Article submission *Social bookmaking *Forum posting *Blog Creations *Blog Posting *Blog Commenting *Local Classifieds Add *Global Classifieds Add *Free Yellow pages *Image Optimization *Video Optimization *Local SEO *Review Optimization *Wikipedia Creation *Maps Optimization *Google Analytics *Google Webmaster tool *Google Tag Manger Show less