Experience

Focus Manufacturing

• Canada
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Mar 2023 - Present

  🔹 Strategic Marketing Planning: Develop and execute effective marketing strategies to drive brand awareness, engagement, and growth across multiple channels. 🔹 Data-driven Decision Making: Analyze market trends, customer data, and competitor analysis to inform and optimize marketing campaigns, ensuring maximum ROI. 🔹 Creative Storytelling: Craft compelling brand narratives and develop targeted content to engage and resonate with diverse audiences, elevating our brand presence. 🔹 Cross-functional Collaboration: Collaborate with internal teams, including Sales, Product, and Design, to create and implement integrated marketing initiatives that align with overall business objectives. 🔹 Digital Marketing Expertise: Leverage expertise in SEO, SEM, email marketing, and social media advertising to drive online visibility, traffic, and conversions. 🔹 Performance Metrics and KPIs: Establish and track marketing KPIs, using data to refine and improve campaigns, driving continuous improvement and innovation. 🔹 Budget Management: Oversee marketing budget, ensuring efficient allocation of resources to achieve desired results and support company growth. Show less



Inkling Origins

• Marketing Associate

  • Sep 2022 - Jan 2023

  - Collaborate within and outside the Marketing team to lead the design and produce digital creative materials which reflect the identity of Inkling Origins globally; across different projects and platforms - Design top-industry level assets including logos, graphic devices, templates for social, and style guides. - Deliver all phases of production from concept to final, tracking project workflow - Ensure high-quality design concepts and execute creative materials as required - Maintain digital marketing assets for campaigns, including promotions and new projects. - Ensure assets are designed in line with brand guidelines. Brand coherency and consistency - Design social media, digital ads, email newsletters, and promotional assets Show less



BlockCerts

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Email Marketing Manager

  • Mar 2022 - Sep 2022

  - Craft strategic emails to optimize customer experience in-email, with a focus on triggered email journeys to have them visit a specific webpage; - Develop email personalization & automation roadmap leveraging third party data; - Clarify, collect, and optimize requirements to build ad-hoc and automated triggered email communications for the various local and national newsletters; - Identify and implement new tests and tactics, continually seeking to innovate to drive improved results for the weekly, bi-weekly and monthly newsletters; - Develop a deep understanding of the company's core values and unique selling propositions; - Analyze & report on newsletter program results, communicating takeaways, recommendations & clear actions based on the data; - Partner with the social media and editorial team to identify synergies in personalizations across channels to drive engagement in the various channels; - Develop strategies for the customer relationship management program; - Conduct analysis, improve efficiency and provide information on the performance of the CRM program while ensuring best practices are adopted; - Create segmentation lists and build target audiences based on customer analytics and buying behaviours to increase retention and conversion rates; - Develop and maintain customer journeys tailored to customer segments to increase retention and conversion rates; - Develop A/B tests to obtain information on customer preferences and behaviours; - Ensure that all creative content, messages and links meet quality requirements; Show less


Agência Vínce
• Brazil
• Advertising Services
• Graphic Designer e Digital Marketing Consultant

  • Jan 2017 - Sep 2022


Freelancer

• Software Development
• 1 - 100 Employee

• Graphic and Digital Designer

  • Jul 2014 - Sep 2022

  - Marketing consultancy; - Development of Digital Marketing projects; - Graphic Design; - Social Media Management; - Google Adwords; - Facebook Ads; - Brand Identity development; - Marketing consultancy; - Development of Digital Marketing projects; - Graphic Design; - Social Media Management; - Google Adwords; - Facebook Ads; - Brand Identity development;



B8x Solutions

• North Macedonia
• Information Technology & Services
• 1 - 100 Employee

• Graphic Designer

  • Feb 2017 - Jun 2017

  • Apply style guides creatively while upholding brand identity • Ability to interpret and develop briefs into strong visual communication solutions and manage numerous projects simultaneously • Collaborate with marketing team to develop creative solutions and then translate those solutions through a variety of channels. Champion inspiring, dynamic content across all mediums. • Develop various creative assets including but not limited to web banners, EDMs, press advertisements, billboards, flyers and in-store POS • Assist Senior Graphic Designer with production of all print pieces from conception to completion • Work closely with the Advertising Manager and the Senior Graphic Designer to develop well thought out, high impact catalogues and pointer ads each month • Work closely with the Digital team to design and produce digital banners, content & other digital assets for use on website, email/EDM, display advertising, social media and other digital channels Show less



Agência Vetta

• Brazil
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Nov 2015 - May 2016

  - Development of Graphic Design and Brand Identity projects; - Develop, design and deliver Inbound Marketing projects; - Social Media Management; - Implementation of SEO techniques in websites and blogs; - Web Design; - Photo re-touching using Photoshop and Lightroom; - Motion Graphics projects using Adobe After Effects. - Development of Graphic Design and Brand Identity projects; - Develop, design and deliver Inbound Marketing projects; - Social Media Management; - Implementation of SEO techniques in websites and blogs; - Web Design; - Photo re-touching using Photoshop and Lightroom; - Motion Graphics projects using Adobe After Effects.



Alcântara Design

• Brazil
• Technology, Information and Internet

• Photo Retoucher

  • Jan 2015 - Dec 2015

  - Photo editing; - Photo retouching using Photoshop; - Photo retouching using Lightroom; - Layuot and typesetting of a magazine. - Photo editing; - Photo retouching using Photoshop; - Photo retouching using Lightroom; - Layuot and typesetting of a magazine.



Number One Idiomas - English School

• Education Administration Programs
• 200 - 300 Employee

• English Second Language Teacher

  • May 2015 - Nov 2015

  Elementary to Upper-Intermediate english teacher. Elementary to Upper-Intermediate english teacher.



Blog Design Culture

• Freelance Columnist

  • Feb 2015 - Nov 2015

  - Research and create content for a Brazilian Design Blog; - Article writer; - Research and create content for a Brazilian Design Blog; - Article writer;



CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

• Brazil
• Government Administration
• 700 & Above Employee

• Scholarship Holder

  • Jul 2013 - Dec 2014

  Mine Engineering Program - Geographic Information Systems - Engineering Economic Analysis - Remote Sensing - Geology of Coalfields and Fuels - introduction to Graphic Design Mine Engineering Program - Geographic Information Systems - Engineering Economic Analysis - Remote Sensing - Geology of Coalfields and Fuels - introduction to Graphic Design



Empress Soluções Gráficas

• Brazil
• Printing Services
• 1 - 100 Employee

• Art Finalist

  • Aug 2012 - Jun 2013

  - Suit files for print and pre-press requirements. - Suit files for print and pre-press requirements.



FEAMIG

• Brazil
• Higher Education
• 1 - 100 Employee

• Laboratory Technician

  • Jan 2009 - Dec 2009

  - Prepare and supervise all the lab classes that takes place in the Chemistry and Physics laboratory; - Research new methods and additional knowledge to make the lessons more didactic; - Ensure the organization and cleaning of the all glassware and chemical reagents. - Prepare and supervise all the lab classes that takes place in the Chemistry and Physics laboratory; - Research new methods and additional knowledge to make the lessons more didactic; - Ensure the organization and cleaning of the all glassware and chemical reagents.