Experience

FABRICA by A2Dominion

• Leasing Real Estate

• Digital Marketing Manager

  • Mar 2021 - Present

  ■ Short and long-term digital strategies planning and implementation for FABRICA’s developments across London and southern England. ■ Online marketing communications across all paid channels including portals, EDMs, PPC, programmatic and SEO ■ Monitor, analyse and evaluate sales and performance data on a weekly and monthly basis, with clear presentation of conclusions and recommendations ■ Analyse and review targeting strategies ■ Prepare a digital dashboard for each development that clearly highlights sales performance and effectiveness of all digital activity ■ Manage digital marketing budgets and ensure costs are forecast for the life of all developments, reconciled monthly and ROI is tracked and reported clearly and accurately Show less



Amro Partners

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Digital Marketing Manager UK & Iberia

  • Apr 2019 - Mar 2021

  ■ Responsible for two brands (Amro Living and Amro Vantage) in the UK and Spain markets ■ Shaping UX/UI strategies that aim for frictionless digital user journeys for customers ■ sponsorships, translating the Brand Marketing Strategy into experiences that drive brand awareness and conversions ■ Stakeholders in Marketing, Brand and Analytics stakeholders relationship management, as well as across the business in Sales, Operations and Corporate Affairs ■ Managing PPC, SEO and SME campaigns ■ Assist with content for B2B and B2C websites ■ Managing external agencies to deliver on time and on budget Show less



Avis Budget Group International

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Digital Experience Manager EMEA - Site merchandising

  • Oct 2017 - Jan 2019

  ■ Contribute incremental and profitable direct revenue■ Ensure the agreed ABG weekly and monthly targets are achieved by understanding the key drivers of performance and focusing on the actions required■ Working with the wider Digital Customer Experience team, Digital Acquisition, Loyalty, Insight, Local Heads of Marketing, Revenue Management, Brand, Fleet and Pricing to ensure there is cohesion between all marketing activities and the commercial plan■ To ensure that online products, pricing and promotions are always correct and aligned with commercial forecasting■ Maximise cross sell and upsell opportunities within the booking funnel and during pre-pick up periods.■ To work with the Digital Product Team to ensure new initiatives are factored into future merchandising road maps and that all new capability is fully exploited■ Understand sources of demand and execute merchandising activities to stimulate demand where needed■ Understand the performance of brands and key visitor segments ■ Understand the performance of Domestic and Inbound markets■ Understand the performance of Technical Site Performance■ Understand the performance of Onsite Conversion and channel attribution■ Pricing and Fleet Availability patterns and forecasts■ Central Sales Campaigns■ Create and deploy assets using enterprise level and bespoke Content Management Systems (CMS)■ Content updates across the portfolio of sites and apps■ Creation and deletion of landing pages for campaigns■ Ensure compliance across all platforms with internal legal and external industry regulations■ Work closely with the Digital Optimisation Manager to build MVT testing cycles that are directly aligned to the optimisation strategy and commercial plan Show less

• Digital Trading Manager - EMEA Southern Region

  • Jun 2016 - Sep 2017

  ■ Marketing activities coordination for Southern European territories (Portugal, Spain and Italy).■ Ensuring the agreed ABG weekly and monthly targets are achieved by understanding the key drivers of performance and focusing on the actions required. ■ Working with Digital Optimisation, Digital Acquisition SEO, PPC, Display, Affiliates, Email Marketing, Social Media, Loyalty, Analytics, Local Heads of Marketing, Revenue Management, Brand, Fleet and Pricing to ensure there is cohesion between all marketing activities and the commercial plan. ■ To ensure that online products, pricing and promotions are always correct and aligned with commercial forecasting. ■ Maximise cross sell and upsell opportunities within the booking funnel. ■ To work with the Digital Product Team mobile applications, APIs, etc to ensure new initiatives are factored into future merchandising road maps and that all new capability is fully exploited. ■ Work closely with the Digital Optimisation Manager to build MVT testing cycles that are directly aligned to the optimisation strategy and commercial plan. Show less



Fractal Media.

• United States
• Media Production

• Marketing Manager

  • Jun 2013 - Jun 2016

  ■ AdWords campaigns and Social Ads management ■ Real Time Bidding and Retargeting campaigns management ■ Design and implementation of SEM campaigns: current situation analysis, strategy definition, etc.. ■ Campaigns performance control: Analysis, control, actions and improvements in indicators ■ Analysis and optimization of campaigns ■ Development of campaign reports for clients ■ Research new formats ■ Planning and managing Social Media strategy ■ AdWords campaigns and Social Ads management ■ Real Time Bidding and Retargeting campaigns management ■ Design and implementation of SEM campaigns: current situation analysis, strategy definition, etc.. ■ Campaigns performance control: Analysis, control, actions and improvements in indicators ■ Analysis and optimization of campaigns ■ Development of campaign reports for clients ■ Research new formats ■ Planning and managing Social Media strategy



Universidad Politécnica de Madrid

• Spain
• Higher Education
• 700 & Above Employee

• Marketing Executive

  • Mar 2011 - May 2013

  ■ Commercial and Sales Management. ■ Community Management of two spin-off brands. ■ Positioning in search engines by SEO and SEM techniques. ■ Monitoring brands’ social network profiles. ■ Development of direct marketing plans, mailings and newsletters. ■ Negotiations with advertising agencies and audiovisual media. ■ Planning and management of corporate events. ■ Attendance at trade fairs. ■ Commercial and Sales Management. ■ Community Management of two spin-off brands. ■ Positioning in search engines by SEO and SEM techniques. ■ Monitoring brands’ social network profiles. ■ Development of direct marketing plans, mailings and newsletters. ■ Negotiations with advertising agencies and audiovisual media. ■ Planning and management of corporate events. ■ Attendance at trade fairs.



LEGO

• United States
• Entertainment

• Brand Manager Assistant

  • Mar 2010 - Mar 2011

  ■ Realization of new products sale forecastings. ■ Implementation of product sheets and briefings for agencies. ■ Design and development of in-store implementation. ■ Improvement of the visibility of the brand by organizing events. ■ Merchandising development. ■ Coordination of the brand image in the media. ■ Negotiations with advertising agencies. ■ Co-branding actions with sponsors. ■ Coordination of product lines online campaigns. ■ Realization of new products sale forecastings. ■ Implementation of product sheets and briefings for agencies. ■ Design and development of in-store implementation. ■ Improvement of the visibility of the brand by organizing events. ■ Merchandising development. ■ Coordination of the brand image in the media. ■ Negotiations with advertising agencies. ■ Co-branding actions with sponsors. ■ Coordination of product lines online campaigns.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Events Consultant

  • Oct 2007 - Jun 2009

  ■ Planning and management of conventions, congresses and incentive trips. ■ Events design. ■ High level of customer service. ■ Services estimation. ■ Planning and management of conventions, congresses and incentive trips. ■ Events design. ■ High level of customer service. ■ Services estimation.



Carlson Wagonlit Travel

• United States
• Retail
• 1 - 100 Employee

• Business Travel Consultant

  • Jan 2006 - Aug 2007

  ■ Responsible for the account of the Scottish Qualifications Authority. ■ Organisation and booking of all customer needs related to the trip. ■ Familiar with different reservation systems such as Amadeus, Galileo, Elgar, Webfares and Wings. ■ Responsible for the account of the Scottish Qualifications Authority. ■ Organisation and booking of all customer needs related to the trip. ■ Familiar with different reservation systems such as Amadeus, Galileo, Elgar, Webfares and Wings.