Experience

Orci

• Chile
• Professional Training and Coaching
• 1 - 100 Employee

• Social Media Editorial Content Manager

  • Aug 2018 - Present

  -Evolved tone and POV of Honda’s global Spanish-language social handles to increase the brand’s access, relevance, and credibility amongst Latino audiences. Doubled social following by 50 percent and by 2022 increased qualified engagement rates 5.8 percent—becoming 2nd largest and most engaged automotive account on Instagram and Twitter in 2022. -Tested video editing skills and passion for social media trends to create a personal 15-second video for TikTok, which organically earned 1 million views, and 40K likes in 48 hours. -Authored nine (9) strategy leadership articles for leading industry publications about the multicultural social media zeitgeist. The published pieces detailed effective editorial recommendations and added cultural context surrounding content creation and social advertising geared toward various subgroup identities found within Latinx, Gen-Z, and LGBTQ+ consumer segments. -Applied hands-on project management through the creation and implementation of editorial content calendars to launch Dole’s first-ever Spanish language marketing social media account on Facebook and Instagram—consistently reaching highest engagement rates in the consumer segment, 20 times above benchmark. -Built strong relationships with news outlets, producers, influencers, editorial content creators and conference organizers to promote extensive coverage of client brands and agency as leaders in generating authentic storytelling and establishing reach with the growing Latino community, while also increasing the size, influence and scale of the brands and agency. -While juggling short and long-term tasks, generated ongoing competitive insights, trends identification, and social optimization. Provided guidance, feedback on social video creative and copywriting to deliver high-quality content. -Crafted long-term strategy for all social media accounts in order to create a regular cadence of high-impact moments tailored to each brand’s message, voice and target audience. Show less



Qantas

• Australia
• Airlines and Aviation
• 700 & Above Employee

• Information Host (PR Liason) for Qantas First Class Lounge

  • Mar 2017 - Aug 2018

  -Repeated demonstration of ability to have strong, clear communication with guests through an understanding of airline check-in and ticketing systems, in addition to highly motivated, excellent customer service skills, even in high stress/pressure situations. -Efficient organizational skills made manifest through punctuational attendance and work performance in the Qantas First Lounge, in conjunction with versatility and flexibility with rotating business flow. -Keen and discrete ability to identify and attend to needs of high-profile passengers originating from the corporate, entertainment, and diplomatic spheres. -Consistently facilitated the satisfaction and fulfillment of international guest requests to a high-degree of satisfaction with a thorough understanding of international food and beverage trends; in addition to the Qantas and One World flight offerings and procedures. Show less



SFBay Media Associates LLC

• Multi-platform Journalist, Social Media Manager

  • Jul 2015 - Feb 2017

  -Launched the local news and sports site's respective Community and Arts & Culture sections, as an effort to provide complete and local coverage of the San Francisco Bay Area. -Assigned and supervised general assignments of freelancer writers, photographers, and video journalists reporting on noteworthy individuals, trends and events, including Super Bowl 50. -Developed and help execute Social Media Marketing programs for story packages from the initial drafting stages through creative development to implementation via various social media platforms. Show less



Kimpton Hotels & Restaurants

• United States
• Hospitality
• 700 & Above Employee

• Fine Dining Server at Scala's Bistro

  • May 2011 - Feb 2016

  -Specialized in red and white wine pairings in companion to rustic Northern and Central Italian dishes. -Specialized in red and white wine pairings in companion to rustic Northern and Central Italian dishes.



SF Weekly

• Newspaper Publishing
• 1 - 100 Employee

• Cultural Correspondent

  • Aug 2013 - Jun 2015

  -Produced digital content for the publication's blogs, covering trends in politics, art, film, lifestyle, television, and dining, some of which went on to become viral on social media platforms like Facebook and Twitter. -Wrote and photographed “Tourism for Locals,” a weekly travel and tourism column about local San Francisco sites and landmarks of national importance and municipal interest. -Interviewed author Armistead Maupin to produce Q&A on concluding his “Tales of the City” series. -Covered breaking news like Batkid's Make-A-Wish and Olympic diver Tom Daley's coming out. Show less



El Tecolote

• United States
• Restaurants

• Spanish Translator & Reporting Intern

  • Aug 2012 - May 2013

  -Did accurate and professional weekly translations of articles from English to Spanish and vice versa. -After a 16-week reporting period, wrote an in-depth cover feature of Alejandro Murguía, the first Latino poet laureate of San Francisco, chronicling his life and rise to local and national literary fame. -Assisted and organized community events and forums sponsored by the publication, the longest continuously published English/Spanish newspaper in California. -Did accurate and professional weekly translations of articles from English to Spanish and vice versa. -After a 16-week reporting period, wrote an in-depth cover feature of Alejandro Murguía, the first Latino poet laureate of San Francisco, chronicling his life and rise to local and national literary fame. -Assisted and organized community events and forums sponsored by the publication, the longest continuously published English/Spanish newspaper in California.



Golden Gate Xpress

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Campus Editor

  • Aug 2011 - May 2012

  Editor for a team of 6 writers writing for the campus community section of the weekly print and daily online university publication and during the academic year actively covered a wide array of subjects ranging from the Occupy Movement to a student winning an episode in “Fear Factor.” Editor for a team of 6 writers writing for the campus community section of the weekly print and daily online university publication and during the academic year actively covered a wide array of subjects ranging from the Occupy Movement to a student winning an episode in “Fear Factor.”