Juan Santamariña

Chief Financial Officer at Advanced Leadership Foundation
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR

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Experience

    • Spain
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Chief Financial Officer
      • Dec 2021 - Present

      Started in December 2021, with the aim of redesigning financial processes in a more cost efficient manner while establishing and directing financial goals. Main Responsibilities: ● Financial analysis and reporting as well as strategic planning ● Budgeting and Forecasting financial results ● Cash flow analysis and follow up ● Legal and tax compliance according to local normative ● Project budgeting and follow up ● Develop business and financial plans ● Debt management Started in December 2021, with the aim of redesigning financial processes in a more cost efficient manner while establishing and directing financial goals. Main Responsibilities: ● Financial analysis and reporting as well as strategic planning ● Budgeting and Forecasting financial results ● Cash flow analysis and follow up ● Legal and tax compliance according to local normative ● Project budgeting and follow up ● Develop business and financial plans ● Debt management

    • Argentina
    • Spectator Sports
    • Co-Founder, CEO
      • Aug 2015 - Nov 2022

      Created and designed all the company's areas and processes. Implemented the entire finance and accounting department structure; designed and established processes and procedures through the start-up and growth phase of the company. Responsible for financial planning, investments, tax reporting and treasury functions, including cash management, cashflow, and accountants and banking relationships. Responsible for hiring and managing administrative and sales teams, 1-2-1 meetings and performance evaluations. Sparring Center was founded in 2015 with one venue and currently counts four subsidiaries along Buenos Aires. During 2020, developed a pandemic economic and HR plan to guide the company through the challenging economic situation and strategies to get through that period in a sustainable manner. Main Responsibilities: ● Financial analysis and reporting as well as strategic planning ● Budgeting and Forecasting administration ● Cash flow analysis and follow up ● Legal and tax compliance according to local normative ● Recruiting and team management ● Payroll and benefits administration ● CRM software design, training and implementation Show less

    • Argentina
    • Media Production
    • Owner, Executive Producer
      • Jan 2010 - Nov 2021

      Strategic business partner and consultant. Project Management, budgeting, and execution of different media productions. As a producer, I have overseen project development, locations, crew and talent hiring and management, transport and logistics, always meeting the deadlines in all the projects that I have been involved. Strategic business partner and consultant. Project Management, budgeting, and execution of different media productions. As a producer, I have overseen project development, locations, crew and talent hiring and management, transport and logistics, always meeting the deadlines in all the projects that I have been involved.

    • Sporting Goods
    • Co-Founder, Director
      • Jan 2012 - Dec 2019

      Established processes and procedures to import and commercialize martial arts fitness articles from Brazil and China into Argentina. Main Responsibilities: ● Developed strategy for import activities ● Brand building process and marketing planning ● Brand alliances with other fitness companies such as: Venum, Keiko and Pretorian, ● Created e-shop platform and triggered e-commerce through MercadoLibre ● Developed sales strategic plan ● Social media branding strategy Established processes and procedures to import and commercialize martial arts fitness articles from Brazil and China into Argentina. Main Responsibilities: ● Developed strategy for import activities ● Brand building process and marketing planning ● Brand alliances with other fitness companies such as: Venum, Keiko and Pretorian, ● Created e-shop platform and triggered e-commerce through MercadoLibre ● Developed sales strategic plan ● Social media branding strategy

    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Co-Founder, Director
      • Jan 2015 - Sep 2019

      To add value and strengthen Dojo Shop’s participation in the market, we bought the local representation of Venum Brazil in Argentina distributing the brand not only in Buenos Aires, where Venum already had a presence, but across the county. Main Responsibilities: ● Developed and improved import procedures ● Created and executed national sales strategy plan ● Improved e-commerce strategies ● Social media branding strategy To add value and strengthen Dojo Shop’s participation in the market, we bought the local representation of Venum Brazil in Argentina distributing the brand not only in Buenos Aires, where Venum already had a presence, but across the county. Main Responsibilities: ● Developed and improved import procedures ● Created and executed national sales strategy plan ● Improved e-commerce strategies ● Social media branding strategy

    • United Kingdom
    • Oil and Gas
    • 700 & Above Employee
    • Management Intern
      • Dec 2008 - Jun 2009

      ● Database unification and update ● Retail location analysis ● Market analysis and network planning ● Elaboration of volume, price and product reports taking into account different variables: new gas stations, debrandings and modifications, transit flux, demography, etc. ● Asset valuation ● Database unification and update ● Retail location analysis ● Market analysis and network planning ● Elaboration of volume, price and product reports taking into account different variables: new gas stations, debrandings and modifications, transit flux, demography, etc. ● Asset valuation

    • Argentina
    • Business Consulting and Services
    • 200 - 300 Employee
    • Consulting Assistant
      • May 2008 - Dec 2008

      Project Management, organization analysis, process enhancement, Normative design and implementation. Project Management, organization analysis, process enhancement, Normative design and implementation.

Education

  • Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
    Industrial Engineer, Engineering
    2003 - 2008
  • University of Otago
    Business
    2006 - 2006
  • Desafío Joven
    Coaching Program for Startups, Entrepreneurship/Entrepreneurial Studies
    2009 - 2009
  • Escuela de Emprendedores AACREA
    Entrepreneur Program, Entrepreneurship/Entrepreneurial Studies
    2009 - 2009

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