Juanjo Cardona

Marketing and Information Solutions Manager at Direct HR
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Contact Information
Location
Barcelona, Catalonia, Spain, ES

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Experience

    • China
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Marketing and Information Solutions Manager
      • Oct 2012 - Present

      Direct HR is a Top 10 China-focused recruitment firm serving over 1,200 foreign and Chinese clients from multinationals to small SMEs by getting the right leadership and talent for their organizations. Business Analytics & Reporting --------------------------------------------------- Project Manager at Direct HR for the elaboration of the Annual Labor Market & Salary Report in China with the German Chamber of Commerce in China. The report covers relevant compensation drivers and labor market trends in China, reporting, and communication with relevant stakeholders. Support senior management with internal and external communication. Corporate Identity --------------------------------------------------- Conceptual & Functional design of corporate materials for Direct HR. Design of brochures & other collaterals, booth solutions for fairs and events, and corporate presentations. Communications & P.R. --------------------------------------------------- Establish partnerships with different media (China Briefing, China Business Handbook, Shanghai Business Review) and content development. Managing the company's Social Media profiles. Event Management (pre-COVID) --------------------------------------------------- Production of events from conception to completion. All necessary arrangements to take part in fairs & exhibitions, dealing with all stakeholders (clients, agency, event organizers). Some projects: AHK Sino German Job Fair (Shanghai), Hannover Messe, Chinese Talent Days (Cologne). Show less

    • China
    • Human Resources Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2017 - Present

      Online Marketing --------------------------------------------------- Lead Generation: creating and re-purposing content for PAWLIK Asia and ChinaHRnews.com: articles, practical guides, interviews, downloadables, with the aim of increasing lead generation as well as helping develop our consultants' personal brand. PPC Campaigns (LinkedIn ads, Google Adwords) and SEO-related activities (keyword competitive analysis, onsite optimization), Web Analytics, and Mailing campaigns. Launching and managing the company's Social Media profiles. Corporate Identity --------------------------------------------------- Conceptual & Functional design of corporate materials for PAWLIK Asia. Design of brochures & other collaterals, booth solutions for fairs and events, and corporate presentations. Project manager and designer for pawlikasia.com. Business Intelligence products for the talent marketplace, focusing on China's recruitment landscape: employment stability, where do specific companies source their talent from, who's sourcing talent from them, top universities supplying talent for specific industries, and more. Show less

    • Marketing Manager
      • Jun 2011 - Sep 2012

      Heyrobics International was a start-up business focused on creating exercise events and training. Clients included China Mobile, New Balance, IMG, Ericsson, Nike, Beijing Marathon. Heyrobics International was a start-up business focused on creating exercise events and training. Clients included China Mobile, New Balance, IMG, Ericsson, Nike, Beijing Marathon.

    • Italy
    • Consumer Goods
    • 500 - 600 Employee
      • Mar 2008 - Mar 2010

      + Identify business opportunities among both existing clients & new prospects.+ Develop and presentation of research proposals.+ Liaison between Clients & Department of Analysis.+ Presentation of results. Identify lines of action and development of strategic recommendations.

      • Feb 2004 - Feb 2008

      + Managing Marketing research projects, from conception to completion. + Elaboration of marketing research proposals.+ Training interviewers, follow up and quality assessment of data collection.+ Tabulation of data and statistical analysis (regression analysis, ANOVA, factor analysis,...).+ Elaboration of reports and presentation of final results and key findings.

    • Head of Administration
      • Oct 2002 - Feb 2004

      + Manage the stock supply. + Partial inventories. + Invoicing control, validation of the supply invoicing and the entries in the system. + Preparing weekly and monthly indicators. + Manage the stock supply. + Partial inventories. + Invoicing control, validation of the supply invoicing and the entries in the system. + Preparing weekly and monthly indicators.

Education

  • Universitat de Barcelona
    Bachelor's Degree, Marketing Research
    2000 - 2002
  • Norges Handelshøyskole (NHH)
    Exchange Student, Marketing Research
    2001 - 2002
  • Universitat de Barcelona
    Bachelor's Degree, Business Administration
    1996 - 2000

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