• Feb 2021 - Present

• Mar 2020 - Feb 2021

-Coaching EMW Brand Manager team-Overseeing the whole EMW Wine brand portfolio-Managing Greater China Brand Programs-Brand Manager for French, Chinese and Swiss Wine Portfolio

• Jul 2018 - Feb 2020

Be fully responsible for EMW French, Chinese and Swiss brands' success & sales target achievement related with brand positioning, marketing strategy, wine promotion and budget control, etc. 30+ brands including Paul Jaboulet, Famille Perrin, Beaucastel, Legacy Peak, Skyline, M.Chapoutier (Roussillon property), Aix Rose, La Chablisienne, Borie Manoux, Domaine Roux, Josmeyer, Domaine de L'Ecu, Bordeaux Fine Wines, Burgundy Selection, etc...Regarding wineries:- Be responsible for the communication and follow up work with wineries. Including:- Winery contract negotiate and update;- Winery yearly plan and marketing activities, promotions preparation and follow up;- Confirm and implement winery visiting according to the Marketing Calendar.- Take care of all the marketing reports to the related brands, update marketing information;- Follow Chinese marketing trends by marketing survey, set clearly brand positioning and marketing plans for coming seasons.- Other tasks related.Communication and Support to EMW Teams:- Fully in charge of all the marketing information to update and share with EMW teams;- Provide updated marketing information to Education team, Logistics team, to Sales team, to Finance team for related works.- Prepare internal marketing reports for brand performance analysis, propose marketing plan for the coming season for each brand.- Work together with branch offices to plan and implement winery visiting, brand event etc.- Work with PR for media exposure, winery interview, wine competition for related brands;- Work with regional offices and other departments for other related tasks.- Work with marketing members as a whole team for some special tasks.Other tasks:- Study and research for targeted clients.- Active in the market, catch up with the market trends.- Communicate with VIP clients, group clients directly for group contract, marketing activities.- Other tasks assigned by Marketing Director. Show less

• Jul 2017 - Jun 2018

Marketing Executive

• Oct 2016 - Jul 2017

15th Century Chateau nested in the heart of Burgundy with world class appellation such as Volnay, Pommard, Puligny Montrachet, Chassagne Montrachet, Santenay, etc... The marketing team's goal is to increase the chateau's awareness in local market, and raise the direct sales revenue for the winery. As the only non-French employee at the Chateau, my communication is mainly towards local Chinese community and Chinese tourists who come to Burgundy. 15th Century Chateau nested in the heart of Burgundy with world class appellation such as Volnay, Pommard, Puligny Montrachet, Chassagne Montrachet, Santenay, etc... The marketing team's goal is to increase the chateau's awareness in local market, and raise the direct sales revenue for the winery. As the only non-French employee at the Chateau, my communication is mainly towards local Chinese community and Chinese tourists who come to Burgundy.

Director Assistant

• May 2014 - Apr 2016

Wines of Chile is an organization committed to promote the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, New York and in China since 2014. Also WoC has representatives in Canada, Brazil and Europe. Wines of Chile also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile has 93 member of wineries belong to Vinos de Chile that represent 90% of Chile’s bottled wine exports. -Assist Director and Project Manager of Wines of Chile to do the coordination, communication work of various events, such as wine fairs, tastings, dinners, master-classes,in Shanghai, and other first, second-tier cities in China. -Do the regular marketing research work of Asian, especially Chinese wine market, and investigation works for a better and more effective brand promotion of Wines of Chile. -Do the on-spot interpretation work (Chinese-Spanish-English) of all big events, and trade meetings of Wines of Chile. Written translation job related,but not limited to wine brand & business. -Coordinate the work of accountant with the back-up office of Wines of Chile in China. In charge of the daily administration work for the operation of the representative office. Show less

News Department Internship

• Jan 2013 - May 2013

Responsible for writing international and local news, temporary brief news clips for special or unexpected incidents and editing video for Shanghai Live Evening News. Responsible for writing international and local news, temporary brief news clips for special or unexpected incidents and editing video for Shanghai Live Evening News.