Experience

City of Roswell, New Mexico

• United States
• Government Administration
• 1 - 100 Employee

• Director of Public Affairs

  • Sep 2016 - Present



American General Media

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Digital Director

  • Mar 2012 - Sep 2016

  Multimedia liaison to sales staff including meeting with sales staff and clients to strategize advertising visions and demonstrate how advertising can benefit client’s business Analyze website user needs to determine technical requirements and monitor web traffic for sales opportunities Increase and improve activation of social media and radio websites for 14 stations, on-air personalities and station-produced events (e.g., concerts, radio remotes, Facebook, Twitter, Foursquare, etc.) Write and edit Web page content, and direct others producing content to increase page views and unique users on all station sites Manage content on various company radio stations including development and implementation of listener loyalty programs Builds content relationships and cross promotional online opportunities to promote all websites and drive usage Effective leader and trainer for promotional and sales support staff Show less



Lovelace Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Product Development/Broker Coordinator

  • May 2009 - Mar 2012

  Managed product promotion strategy, research and development activities in order to reach sales goalsOrganized implementation for existing, new and emerging products based on industry trends and Department of Insurance regulations Developed summary of benefit documents for commercial groupsPackaged value added programs for employer groupsOversaw the Lovelace Rewards Incentive Program for external clients to increase membership growth in targets regionsPlanned and executed broker promotions, special events and sponsorships to include: Broker Leadership Conferences held in Miami, Fla., and San Juan, Puerto Rico, for 100-plus guests, broker summits to showcase new product offerings and training, corporate golf tournaments and professional development luncheons for executive staff while staying within budget Trained and educated internal and external customers on various products to include HMO, PPO, life and dental plans Effective leader, trainer and motivator for support staff in sales operations and customer service management for high profile brokersManaged vendor relationships, contracts and collateral materials for the commercial line of the business to meet budget expectations Wrote and created Standard Operating Procedures (SOPs) for business objectives within product development, event execution and broker relationsManaged budget goals for special events, broker promotions and marketing materials to include print, booth design, product specific giveaways and other collateral pieces Show less

• Marketing, Product Development, Broker Relations

  • Nov 2006 - Mar 2012

• Marketing Coordinator

  • Nov 2006 - May 2009

  Developed and implemented marketing strategies and campaigns for Lovelace Health Plan to include media buys, advertisement and collateral materials for multiple product lines in order to meet membership growth objectives Identified and evaluated the financial feasibility of producing marketing materials and campaigns for various departments within Lovelace Health Plan by maintaining different budgetsPerformed copy writing for sales and outreach staff as well as other internal clients for an array of collateral material piecesProvided creative leadership and coordinated multiple project processes with external advertising agency and internal departments Oversaw the execution of special events and sponsorships for various business lines within Lovelace Health Plan and in the local community; examples include Go Red for Women; Broker Leadership Conference held in Cancun, Mexico; Lovelace Tree Lighting which includes securing partners to off-set administrative cost, logistical planning, scheduling staff work-shifts, development and management of speaker presentations and high-profile guests Show less



Clear Channel Europe

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Research and New Business Development Coordinator/Promotion Coordinator

  • Sep 2004 - Nov 2006

  Researched and developed on-air sales proposals for various accounts using Aribtron and Scarborough data Implemented radio station promotions for listeners and key clients including live remotes Facilitated creative and interactive marketing strategies for external clients Coordinated marketing and promotional campaigns for non-traditional revenue events (NTR) Scheduled traffic (advertising commercial spots) for sales department Planned and executed NTR events with 100-plus vendors on seven different stations including flight itinerary, agenda, booth sponsorships, registration, logistics, etc. Show less



Delta Zeta Sorority

• United States
• Non-profit Organization Management
• 300 - 400 Employee

• Educational Leadership Consultant

  • May 2004 - Sep 2004

  One of 10 women chosen from throughout the United States to travel to different universities and advise chapters on recruitment strategy and chapter operations Advised and delivered educational programs and leadership development to collegiate chapter executive boards and chairmen Planned and implemented membership recruitment activities for university chapters throughout the Midwest Visited with university administrators, Greek advisors, Delta Zeta alumnae advisors and collegiate advisory boards while onsite Show less



New Mexico State University

• Higher Education
• 700 & Above Employee

• Booking & Marketing Assistant/Production Runner

  • Oct 2000 - May 2004