Juanita Guerrero

Neu21 Consultant at Neu21
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Melbourne, Victoria, Australia, AU

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Experience

    • Australia
    • Business Consulting and Services
    • 1 - 100 Employee
    • Neu21 Consultant
      • Jul 2020 - Present

      Neu21 is a consultancy formed by the merger of two leading agencies, The Agile Eleven and G2 Innovation, who came together to make work better for a new world. Neu21 is dedicated to igniting change and transforming cultures, and offers the expertise, approaches, tools and practices that organisations need to excel in the 21st century. We help organisations achieve limitless growth by creating a culture of innovation, implementing new ways of working, delivering better products and services, and growing adaptive, visionary leaders. Show less

    • Australia
    • Business Consulting and Services
      • Feb 2020 - Jul 2020

      • Apr 2019 - Feb 2020

    • Human Resources Services
    • Marketing and Graphic Design Intern
      • Jul 2018 - Oct 2018

      - Support the Marketing manager in creative and strategic thinking to develop internal and external communications. - Develop new design concepts, graphics and layouts plus other ad hoc Marketing requests adhering to brand guidelines. - Support the development of social media content, webinars and events. - Assist with development, analysis and documentation of marketing tasks - Support the Marketing manager in creative and strategic thinking to develop internal and external communications. - Develop new design concepts, graphics and layouts plus other ad hoc Marketing requests adhering to brand guidelines. - Support the development of social media content, webinars and events. - Assist with development, analysis and documentation of marketing tasks

    • Design Thinker and Researcher
      • Nov 2014 - Dec 2016

      - Marketing Research: Conduct research and data analysis in regards to consumers, competitors and industry to inform business decisions in retail and service companies. Benchmarking, Focus Group, Ethnography, Interviews & Questionnaires - Human-centred Design tools & Design Thinking methodology, aiming to identify insights and key points for product development, branding and packaging for multiple retail leading companies. - Cool Hunting, consumer’s profile development and trends identification. - Synthesis and Data analysis as input for innovation and decision-making. Show less

    • Experience Planner
      • Jul 2015 - Oct 2016

      - Service Design and UX Consultancy and co-creation process with client. - Conduct research and data analysis in regards to consumers, competitors and industry to inform business decisions in retail and service companies. - Support planning and strategy for product campaigns, IMC plan, and brand activations. - Develop and present recommendations based on findings to respond to client’s brief - Design and implementation of experience-focused proposals aimed to strengthen company-customer relationships, generate remembrance and stimulate brand positioning, as well as profit maximization - Iterative process and lean prototyping with real users - Coordinate the strategy and design team to meet deadlines on time. Show less

    • Germany
    • Real Estate
    • 700 & Above Employee
    • Real Estate Agent
      • Dec 2014 - Jul 2015

      - Customer understanding to determine what kind of properties match with their needs and expectations. - Promote properties for rent and sell through advertisement, take photographs, open houses and multiple online platforms management. - Accompany and advise clients during visits and inspections. - Assist in negotiation process. - Compare properties with similar characteristics that had recently sold to determine competitive market prices. - Cold calling and marketing strategies to offer and communicate our services to properties owners Show less

    • Colombia
    • Higher Education
    • 700 & Above Employee
      • Jul 2014 - Dec 2014

      • Teacher’s support and student’s advisor in social innovation projects conducted with extreme poverty communities. • Generation of a sustainable social model, involving communities and strategic key partners with the purpose of replicating and evolving the project to reach wider objectives.

      • Jan 2014 - Jun 2014

      • Teacher’s support and students’ advisor to develop service-design innovation projects for organisations to gain competitive advantage based on customer experience. • Viability and relevance projects evaluations, scope and proposal implementation possibilities.

      • Jul 2013 - Dec 2013

      • Teacher’s and students’ support and monitoring of research projects and strategy developments. • Product and service developments adding value based on consumer analysis and business opportunities.

Education

  • Monash University
    Master of Business with major in Marketing, Business, Management, Marketing, and Related Support Services
    2017 - 2018
  • Universidad de Los Andes
    Estudiante, Diseño
    2009 - 2015
  • Universidad de los Andes - Colombia
    Diseñadora, Diseño estratégico
    2012 - 2014

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