Experience

Elis Colombia

• Colombia
• Facilities Services
• 1 - 100 Employee

• National Sales Director – Healthcare and Industrial

  • Apr 2017 - Present

  Colombia Responsible for the commercial process, for the health and industrial sectors, meeting sales budget for an annual amount of $ 2,200,000,000,000. Responsible for customer loyalty, customer service and opening new business with existing customers, with a portfolio of customers that make up 90% of the company's annual turnover. • Renewal of 8 contracts of the 20 main clients of the health sector of Elis Colombia between October 2022 and December 2022, achieving a monthly billing of… Show more Responsible for the commercial process, for the health and industrial sectors, meeting sales budget for an annual amount of $ 2,200,000,000,000. Responsible for customer loyalty, customer service and opening new business with existing customers, with a portfolio of customers that make up 90% of the company's annual turnover. • Renewal of 8 contracts of the 20 main clients of the health sector of Elis Colombia between October 2022 and December 2022, achieving a monthly billing of $1,200,000,000 COP to the company. • Generation of Ebit between 2 and 3 additional percentage points per wash contract, by including new technologies in services for our clients. • Renewal of contracts, through knowledge of individual customer needs, creating quantifiable efficiencies as an added value and differentiator from market competitors, giving value by being strategic allies. • Introduction of the textile leasing modality with the hotel chains Best Wester, Estelar and BH, complying with the pipeline. • Loyalty of clients such as Colsubsidio IPS, FCI and CAFAM with contracts for more than 4 years, maintaining the invoicing of these clients (approximately $6,500,000,000 COP per year). • Generate new sales of 126% with sales of $5,800 million pesos, on a budget of $4,600,000,000,000 COP, with contracts with Ebit higher than the company's current Ebit in 2023. • Manage B2B direct sales customer accounts with the Estelar chain, opening operations for the cities of Bogota, Medellin, Cartagena and Villavicencio, achieving an annual turnover of $1,500,000,000,000 COP Show less



IMOPAC S.A.S

• Machinery Manufacturing
• 1 - 100 Employee

• National Sales Director

  • Feb 2016 - Mar 2017

  Ibague, Tolima Responsible for creating strategies, generating efficiencies in time and economy, by means of milling equipment, color sorter machines, structuring turnkey projects to offer solutions with the use of new technologies. • Definition and design of the strategy to introduce the MEYER brand in the coffee market, using Color Sorter, based on the principles of multiple selection in the same machine. • Loyalty of 30% of customers on a 45-customer base (30% of existing customers buying new… Show more Responsible for creating strategies, generating efficiencies in time and economy, by means of milling equipment, color sorter machines, structuring turnkey projects to offer solutions with the use of new technologies. • Definition and design of the strategy to introduce the MEYER brand in the coffee market, using Color Sorter, based on the principles of multiple selection in the same machine. • Loyalty of 30% of customers on a 45-customer base (30% of existing customers buying new equipment or services), CRM and after sales. • Increase in sales by 65% vs. the previous year, first year 15 units (milling and Coulour Sorter), total sales in my management 25 units. Show less



China Jialing Industrial Co., Ltd.

• China
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Commercial Director - Mercantil de Motos

  • Apr 2015 - Feb 2016

  Barrancabermeja, Colombia Responsible for the development of the commercial plan, sales strategies, and market penetration. Negotiation with suppliers and bringing new brands to the market. Creation of the marketing plan and launches. • Introduce 25 motorcycles to the local market in the year of operation, obtaining a market share of 0.5.



Synergy-Pack

• Colombia
• Industrial Automation
• 1 - 100 Employee

• Regional Sales Director

  • Jan 2010 - Feb 2015

  Development of the commercial strategy for the central region, implementing sales policies under quality service and opportunity, offering direct financing lines by the company. • Implement the machine financing program for B2B and B2C in the water sector in the stock market, achieving sales of +5% (+$200,000,000 pesos). • Lead the customer integration and loyalty strategy, in accordance with CRM models.