Experience

TWCorp

• Food and Beverage Services
• 1 - 100 Employee

• • Jun 2009 - Present

  Role: Implement TWCorp’s sales and marketing activities in order to meet company targets for sustainable growth and profitability, and to contribute to the executive management of the company. Key Responsibilities:• Plan and implement marketing strategy, including advertising and PR. • Plan and implement sales and customer retention and development.• Plan and manage sales and marketing resources according to agreed budgets. • Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law. • Maintain administration and relevant reporting and planning systems. • Manage relevant reporting of management and financial information for TWCorp sales and marketing department. • Select and manage external agencies. • Manage TWCorp’ R&D efforts and NPD and new business development. • Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management. • Plan and manage internal communications and awareness of corporate direction, mission, aims and activities Show less

• • 2008 - 2012


British American Tobacco
• Italy
• Tobacco
• 1 - 100 Employee
• Principal Product Developer

  • 2012 - 2013


Altria

• United States
• Manufacturing
• 700 & Above Employee

• Staff R&D Engineer

  • Oct 2004 - Feb 2009

  Successfully translated new product concepts and consumer insights into finish product specification with adjustments to product design to achieve desired marketing objectives with a focus on managing Altria's brand portfolio performance. Successfully translated new product concepts and consumer insights into finish product specification with adjustments to product design to achieve desired marketing objectives with a focus on managing Altria's brand portfolio performance.



R. J. Reynolds Tobacco Company

• United States
• Tobacco Manufacturing
• 1 - 100 Employee

• Senior Staff R&D Technologist

  • Sep 1982 - Jul 2003

  Successfully drive brand specific product development processes and coordinated with cross-functional teams the development and introduction of new brand from the conceptual stage to final product specifications. Successfully drive brand specific product development processes and coordinated with cross-functional teams the development and introduction of new brand from the conceptual stage to final product specifications.