Experience

Somos The Group

• Colombia
• Hospitality
• 1 - 100 Employee

• STG

  • Nov 2022 - Present



Ayenda

• Colombia
• Hospitality
• 1 - 100 Employee

• • Jul 2022 - Nov 2022

• • Nov 2020 - Aug 2022

• • Jun 2019 - Nov 2020



Ultragroup

• Colombia
• Travel Arrangements
• 1 - 100 Employee

• Gerente de Marketing & Ventas

  • May 2017 - Jun 2019

  Responsabilidades: A. Gerencia Mercadeo B. Gerencia Producto C. Gerencia de ContactCenter Canal Directo Planificación de las estrategias de mercado y comerciales de la UltraGroup Latam para 3 verticales de negocio, 5 países y 16 marcas. Desarrollar y gestionar dirigir las estrategias de marketing online y directo de DestinoJet.com, GoTravelRes, Travel Banking, Hertz, Dollar, Thrifty, Walt Disney World, Rentasdeauto.com, Puntos y Pymes Bancolombia (Viajes y Experiencias), MasterCard, Viajes Vivamos - El Tiempo, Viajes Euro. Responsable de la estructuración, negociacion y desarrollo de la estrategia de producto de la compañía con GDS, Aerolineas, BedBanks, TourOperadores, Mayoristas y Actores del servicios turisticos a nivel nacional e internacional, en 5 paises. Responsable de la estructuración, negociacion y desarrollo de producto propio en cuanto a paquetes turisticos y porciones terrestres; desarrollando bloqueos y estructuras de ciclos para productos vacacionales, de mayoreo y corporativos. Responsable de generación de demanda, estructuración de Travel Journey y la generación de ingresos y valor para las diferentes verticales de negocio. Responsable de equipo de ventas: Desarrollo de clinica de ventas, acciones presupuestales, coordinación y prospectos de negocios. Administración de Contact Center, Telemarketing y Venta Cruzada, desarrollado bajo HubSpot, IpDialBox y Asterik. Responsable de la gestión y distribución de leads, seguimiento, administración de listas de cola, seguimiento por estados de negocios y negocios potenciales, aplicación de estrategias InBound y OutBound. Responsable de las estrategias de mercadeo digital, desarrollando acciones estratégicas de inversión y gestión integral de KPI's. Show less



Alkosto S.A.

• United States
• Retail
• 300 - 400 Employee

• Jefe de Ventas, Comercio Electrónico & Contact Center - Viajes Alkosto | Viajes Alkomprar

  • Sep 2014 - May 2017

  Gestor y jefe de canal de Ventas, Comercial, Comercio Electrónico, Contact Center y ventas en puntos de venta, desde desarrollo de la estrategia y consolidación de cada canal de viajes alkosto y viajes alkomprar; con responsabilidad por los presupuestos de ventas, acciones tácticas de ventas, mercadeo, publicidad y por el control del presupuesto de mercadeo y publicidad. Responsable de equipo de ventas: Desarrollo de clinica de ventas, acciones presupuestales, coordinación y prospectos de negocios. Experiencia en administración de Contact Center, Telemarketing y Venta Cruzada. Manejo de indicadores de gestión, CRM, PQR´S, dimensionamientos. Gestión y distribución de leads, seguimiento, administración de listas de cola, seguimiento por estados de negocios y negocios potenciales, aplicación de estrategias InbOund y OutBound. Responsable de las estrategias de mercadeo digital, desarrollando acciones estrategicas de inversión y gestión integral de KPI's. Negociación de producto propio digital y convenios con diferentes wholesaler, ademas de la implementación y uso de herramientas desarrolladas para revenue management, e mail marketing, OPC, OTA`s, GDS, campañas de ventas directas y mantenimiento periódico de bases de datos aplicando estrategias de CRM y RFM; arquitectura empresarial digital, análisis de procesos, diseño Web, Gestión de campañas de búsqueda y posicionamiento en Buscadores (SEO, SEM), Herramientas de Google (AdWords, Display, Analytics, Webmaster Tools, Tag manager), Red Social Media ( Estrategia en Facebook, Ads, Re-marketing) y los otros formatos de publicidad on-line. Show less



Al Hotel

• Colombia
• Hospitality
• 1 - 100 Employee

• E - Commerce & Community Manager | Gerente de Comercio Electrónico y Alianzas

  • Aug 2013 - Aug 2014

  Responsible for strategy development and consolidation of electronic channels Al Hotel hotel group , generating more exposure and dynamism for generating direct and collateral sales , leading and supporting the management of the hotel group 's 12 hotels . Responsible for sales budgets , tactical actions of sales, marketing , advertising and PR and control of the marketing and advertising budget ; responsible for purchasing and negotiating media. Development of media plans / communication and management of traditional and digital agency advertising. Responsible for the conduct of online sales in the GDS and IDS channels , using tools developed for revenue management , e mail marketing, OPC , OTA ` s , RFP ` s international campaigns, direct sales and periodic maintenance of databases using CRM strategies and RFM ; digital enterprise architecture , process analysis , Web design, search campaign management and search engine optimization ( SEO , SEM ) , Tools Google ( AdWords , Analytics, Webmaster Tools) , Social Networks ( PPC , SEO, Social Media Presence Facebook Twitter , Youtube, etc. ) and other forms of online advertising. Show less



Radisson

• Belgium
• Hospitality
• 700 & Above Employee

• eCommerce Coordinator Manager

  • Sep 2012 - Aug 2013

  E-Commerce Coordinator at Radisson Ocean Pavillion Cartagena Hotel, taking action to consolidate the market opening nationwide in corporate market, wholesale agencies, retailers, consortias (Blitz Sales Development), international negotiations from RFP through Lanyon, MeetingBroker and Starcite. Responsible for the conduct of online sales in the GDS and IDS channels, making direct sales through e mail marketing to wholesale travel agencies, retailers, tour operators, corporate accounts, OPC, OTA `s, RFP` s international, sales campaigns direct and regular maintenance of databases implementing CRM strategies and RFM. Managing search campaigns (PPC, SEO, Social Media Presence Facebook, Twitter, Youtube, etc.) and other forms of online advertising. Show less



BlueDoors Collection

• Colombia
• Hospitality
• 1 - 100 Employee

• Project Manager / 93 PARK SUITES

  • Oct 2011 - Jul 2012

  93 Park Suites sets a new experience in accommodation with exceptionally original and elegant design, attentive service, attention to detail and the concept of luxury spent in each space. Designed for guests from around the world who are looking for that special place to stay. 60 exquisitely appointed suites combine modernity with quality and warmth, unmistakable style. 93 Park Suites is a sophisticated blend of design, setting, high technology, services and personalized attention that offers guests a unique experience Actions: Feasibility and Feasibility Project Budget allocation Pre-operation equipment and hotel Formulation and Evaluation Project Business Plan Marketing Plan Advice and consultancy Architectural Design Engineering hotel Proposal Negotiations and Profitability. Investment Negotiations Show less



cE Hotel de Diseño

• Argentina
• Hospitality
• 1 - 100 Employee

• Club cE Manager and Auditor

  • Jun 2010 - Feb 2011

  Responsible routing strategies and management policies, management, development and control of Ec Club and the promotion and marketing cE club membership, expanding the customer base by 20% and making a customer segmentation through the issuance of cards silver, gold and platinum, adapted to a policy of increasing the benefits CRM present in the ce club program. Likewise, generated a reduction in operating costs through periodic audits ce club general and systematic plan updated inventory. Responsible routing strategies and management policies, management, development and control of Ec Club and the promotion and marketing cE club membership, expanding the customer base by 20% and making a customer segmentation through the issuance of cards silver, gold and platinum, adapted to a policy of increasing the benefits CRM present in the ce club program. Likewise, generated a reduction in operating costs through periodic audits ce club general and systematic plan updated inventory.



BlueDoors Collection

• Colombia
• Hospitality
• 1 - 100 Employee

• Manager Assistant

  • Oct 2009 - May 2010

  Responsible for assisting the general manager of Blue Doors Hotels, making periodic reports on various quantitative and comparative versus local market follow the various processes performed by the operational departments of the hotel and presentation of results to the board, president and general management. Responsible for assisting the general manager of Blue Doors Hotels, making periodic reports on various quantitative and comparative versus local market follow the various processes performed by the operational departments of the hotel and presentation of results to the board, president and general management.



Hotel Continental Bluedoors

• Colombia
• Hospitality
• 1 - 100 Employee

• Corporate Sales Executive

  • Oct 2009 - May 2010

  Responsible for developing the process of promotion, negotiation and sale of hotels (hotel suites) in the project by Blue Doors Continental Hotels, of which one carries out the negotiation and sale of 8 of 30 hotel suites available, making the start-up the hotel and its further development. Responsible for developing the process of promotion, negotiation and sale of hotels (hotel suites) in the project by Blue Doors Continental Hotels, of which one carries out the negotiation and sale of 8 of 30 hotel suites available, making the start-up the hotel and its further development.



Cámara Cotelco Joven

• Colombia
• Hospitality
• 1 - 100 Employee

• Executive secretary

  • Jun 2008 - Oct 2009

  Responsible for coordinating and leading the administrative, social, projects, events, training, conventions and chapter links the hotel association youth of Colombia, which helped organize the national tourism policy planning at the table main ; participant in the implementation of the national tourism promotion policy present in the main table, increased by 65% in the affiliation of new members to the association and conclusion of agreements for the benefit of being partners in trainings nationwide. Show less