Experience

Gonvarri Colombia

• Colombia
• Construction
• 1 - 100 Employee

• • Apr 2023 - Present

• • Jan 2021 - Apr 2023

• • May 2015 - Jan 2021



Estaciones Innovadoras S.A.S

• Medellin

• Gerente General

  • Jun 2013 - Apr 2015

  ESTACIONES INNOVADORAS S.AS. (Subsidiaria de Zeuss Petroleum y R&R Lubricantes) Gerente General Responsable de la administración, ventas, servicios, mercadeo y orientación al cliente de una compañía dedicada a la distribución minorista de combustibles líquidos • Constituí, planeé y puse en marcha 7 estaciones de servicio de combustible y dos tecnicentros de mecánica rápida, incluyendo las aprobaciones y autorizaciones de los entes de control. • Lideré el inicio y consolidación de la empresa hasta lograr ventas de más de $40.000 Millones en el primer año. • Convertí a Estinsa en el principal cliente de Zeuss Petroleum, con una participación del 9% de sus ventas. • Incrementé las ventas en galones para un total de 100.000 GL/mes. • Contribuí con la construcción y posicionamiento de la marca Zeuss en el mercado local. Show less



TEX COMERCIAL

• Medellin

• Marketing Director

  • Nov 2011 - Dec 2012

  • A multi-brand distributor of products for the farming industry, hardware, and home, with annual sales of approximately US40 million, I structures the marketing and communications departments as well as leading the client service program and the contact center. • Negotiated with suppliers for marketing and commercial campaigns. • Selected and defined the portfolio for promotions, publications, and commercial events. • Managed the different marketing campaign by controlling, evaluating, and presenting the results. • Developed and implemented internal processes, and the treatment given to returns, guarantees, and customer complaints. • Updated the CRM and digital sales tools. • Planned and developed national commercial events including business conferences, fairs, corporate events, trainings, and national sellers’ conference. • Contributed to a 30% increase in sales by the call center by implementing telemarketing strategies. • Implementation of a new corporate image and development of self brands • Organized the first national business conference with a participation of 30 suppliers in 4 cities • Contributed to a 10% increase in sales through printed publications. Show less



MAPFRE

• Spain
• Insurance
• 700 & Above Employee

• Commercial Analyst

  • Nov 2010 - May 2011

  • Creation, analysis, and quotation of commercial insurance policies. • Study of the policy holder’s profile and economic sector, and classification of its clients. • Defined the viability of the policy, quota, and coverage of the policy’s clients. • Creation of reports, comparisons, and analysis of indicator and results of previous years. • Creation, analysis, and quotation of commercial insurance policies. • Study of the policy holder’s profile and economic sector, and classification of its clients. • Defined the viability of the policy, quota, and coverage of the policy’s clients. • Creation of reports, comparisons, and analysis of indicator and results of previous years.



Euroceramica

• • 2007 - 2010

  • Euroceramica is a company that produces and commercializes ceramic products for construction in the national and international markets with annual sales close to $100,000 million (pesos, USD?)• Managed international accounts in countries like USA, Venezuela, Ecuador, Mexico, Panama, and the Caribbean that included sales, financing, and payment risk policies.• Development and follow-up of export plans. Direct attention to international clients. Coordinate with production and export logistics and transportation. Financing management and commercial insurance policies.• Planning, development, and follow-up of commercial agendas and international conferences in Argentina, Costa Rica, Ecuador, the US, Guatemala, Mexico, Panama, Venezuela. Opened new markets in Central America.• Improvement of commercial relations, delivery time, and client satisfaction.• Coordination with marketing activities, product catalogues, web page, fairs, and international business conferences.• Development and implementation of factoring operations for export achieving more liquidity of fund and a correct management of commercial financing.• Opened new markets in Costa Rica, Panama, and Mexico. Introduction, development, and sales of the new product line in exports in 2009.• Fulfilled sales forecast in 2007 and 2008• Received economic support from Proexport for international fairs and international events.• Improved the brand image and client relations.• Received US500.000 through export factoring in 2009 and partially recovered the payments withheld in Venezuela with Cadivi. Show less

• • 2005 - 2007

  • Generate purchase orders for national suppliers in the construction sector.• Management and control of inventory, purchase orders, and deliveries indicators.• Customer service to international clients and coordination of export logistics.• Brand management: exhibitions, branding, and promotions in the point of sale.• Optimized the purchase order generation, improved levels of inventory and the construction of a communication channel with suppliers that allowed more efficient deliveries.• Developed and implemented import and export procedures under quality management. Show less