Juan Carlos Salazar Tobar

Country Manager at Florecer LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Tampa, Florida, United States, US

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Experience

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Country Manager
      • Sep 2016 - Present

      Mexico Austin-based floral distribution company with sales in Austin, Dallas, Houston, and Oklahoma City. · Managed the primary supply chain (12 suppliers) out of the State of Mexico and Puebla by building local relationships with key business leaders. · Coordinated all operations and business activities for shipping, logistics, and product delivery into the United States. · Prepared, tracked, and managed the supply chain invoicing process for exported products to the US.

    • Mexico
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Business Development Manager
      • Aug 2012 - Present

      Mexico City Area, Mexico A solutions-based language and talent development company in Mexico, catering reputable names such as Mexico’s Football Association, Grupo Salinas ($8.7B), Grupo Modelo ($20B), Sanofi ($24B), among others · Provided personalized coaching and language training on international negotiations and dealings to CEO’s and top management at Kraft Heinz, TV Azteca, Dopamine, Sanofi, Takeda, and other leading executives, including Mexico’s Tax General Attorney and a Supreme Court Justice. ·… Show more A solutions-based language and talent development company in Mexico, catering reputable names such as Mexico’s Football Association, Grupo Salinas ($8.7B), Grupo Modelo ($20B), Sanofi ($24B), among others · Provided personalized coaching and language training on international negotiations and dealings to CEO’s and top management at Kraft Heinz, TV Azteca, Dopamine, Sanofi, Takeda, and other leading executives, including Mexico’s Tax General Attorney and a Supreme Court Justice. · Developed and implemented marketing initiatives that brought about ten-fold growth and turned a small school of 8 teachers into a diversified solutions company of 81 instructors and over 800 corporate students. · Prepared and managed all financial reporting and periodical records for the generation of financial statements and invoicing of 39 major clients and hundreds of individuals. · Developed and implemented marketing plans and promotional collateral, including web initiatives, brochures, and support material in English and Spanish. · Negotiated several programs with domestic and international clients that led to the largest company growth in history. Show less

    • Project Director
      • Feb 2012 - Oct 2012

      Mexico City Area, Mexico Plan, execute, and finalize projects according to strict deadlines and within budget. Direct and manage project development from beginning to end. Acquiring resources and coordinating the efforts of team members and third-party contractors or consultants in order to deliver projects according to plan. oversee quality control throughout its life cycle. Define project scope, goals, and deliverables that support business goals in collaboration with senior management and stakeholders. Develop… Show more Plan, execute, and finalize projects according to strict deadlines and within budget. Direct and manage project development from beginning to end. Acquiring resources and coordinating the efforts of team members and third-party contractors or consultants in order to deliver projects according to plan. oversee quality control throughout its life cycle. Define project scope, goals, and deliverables that support business goals in collaboration with senior management and stakeholders. Develop full-scale project plans and associated communications documents. Coach, mentor, motivate, and supervise project team members and contractors, and influence them to take positive action and accountability for their assigned work. • Provided leadership to implement best practice initiatives to reach project objectives. • Conceptualized, develop, implement, and maintain sound business plans. • Developed and implement strategic objectives for practice that are aligned with strategic initiatives. Show less

    • Freelance Business Consultant
      • May 2010 - Dec 2011

      An innovative consultancy firm that provided business support to two Mexico-based companies. · Conceptualized and implemented three-year business plans for ongoing businesses including current strategy review, detailed marketing plan, sales forecast, breakeven analysis, and financial analysis. · Planned, and executed projects according to strict deadlines and within budget for ESAC and INDEPAC (two Mexican higher education entities) in conjunction with third-party contractors and… Show more An innovative consultancy firm that provided business support to two Mexico-based companies. · Conceptualized and implemented three-year business plans for ongoing businesses including current strategy review, detailed marketing plan, sales forecast, breakeven analysis, and financial analysis. · Planned, and executed projects according to strict deadlines and within budget for ESAC and INDEPAC (two Mexican higher education entities) in conjunction with third-party contractors and consultants. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Internet Advertising Consultant
      • May 2008 - May 2010

      The largest and leading online marketplace for car buyers and sellers in the US, owned by Cox Enterprises. · Worked closely with automotive dealers to provide Internet consultancy to optimize resources and develop strategies for search engine optimization and marketing. · Provided training for back-end use and web analytics to client staff to optimize view/click ratios. · Developed the Latino market for AutoTrader.com in Tampa Bay by opening 20 new dealership accounts in the Hispanic… Show more The largest and leading online marketplace for car buyers and sellers in the US, owned by Cox Enterprises. · Worked closely with automotive dealers to provide Internet consultancy to optimize resources and develop strategies for search engine optimization and marketing. · Provided training for back-end use and web analytics to client staff to optimize view/click ratios. · Developed the Latino market for AutoTrader.com in Tampa Bay by opening 20 new dealership accounts in the Hispanic US markets in 2 years. Show less

    • Publisher/Marketing Director
      • Nov 2001 - Jun 2008

      Tampa Bay’s premier Spanish-language sports newspaper with an award-winning team of 8 that became the leading source of print sports news in the Bay area with a $550,000 turnover. · Founded and managed a successful sports publication for the Hispanic community in West Central Florida. · Managed all financial aspects of the business, including balance sheets, income statements, cash flow, and shareholders' equity. · Developed, organized, and directed marketing strategies, business… Show more Tampa Bay’s premier Spanish-language sports newspaper with an award-winning team of 8 that became the leading source of print sports news in the Bay area with a $550,000 turnover. · Founded and managed a successful sports publication for the Hispanic community in West Central Florida. · Managed all financial aspects of the business, including balance sheets, income statements, cash flow, and shareholders' equity. · Developed, organized, and directed marketing strategies, business development plans, promotional activities, and business development initiatives to revolutionize the local Hispanic sports market. · Awarded the 2003 HBIF/Tampa Bay Hispanic Chamber of Commerce Achievement Award. · Granted the 2005 and the 2007 Copa Univision Partnership which became Tampa Bay’s largest and most broadcasted Hispanic soccer tournament. Show less

    • Sr. Account Manager
      • Feb 2000 - Oct 2001

      Responsible for sales and talent recruiting, developing new business and establishing corporate partner relationships. Core competencies include Accounting and Finance, and Information Technology. Territory focus on the South Florida area. Clients vary in environments, including manufacturing, software development, new construction, aerospace, telecommunications, and insurance. • Developed relationships through strong understanding of client’s objectives • Brought about new Spanish… Show more Responsible for sales and talent recruiting, developing new business and establishing corporate partner relationships. Core competencies include Accounting and Finance, and Information Technology. Territory focus on the South Florida area. Clients vary in environments, including manufacturing, software development, new construction, aerospace, telecommunications, and insurance. • Developed relationships through strong understanding of client’s objectives • Brought about new Spanish marketing initiatives • Achieved monthly sales objectives Show less

    • Latin American Manager
      • Jul 1998 - Feb 2000

      Oversaw the development of retailers throughout Latin America by implementing strategic marketing and communications plans, channel sales and retail channel support. Also in charge of project procurement and management initiatives. • Provided product training and marketing support to retailers in Latin America. • Negotiated significant procurement agreements for telecommunications projects • Coordinated Latin American technical teams with US manufacturers • Unveiled new… Show more Oversaw the development of retailers throughout Latin America by implementing strategic marketing and communications plans, channel sales and retail channel support. Also in charge of project procurement and management initiatives. • Provided product training and marketing support to retailers in Latin America. • Negotiated significant procurement agreements for telecommunications projects • Coordinated Latin American technical teams with US manufacturers • Unveiled new technologies to large audiences in conferences Latin America • Negotiated exclusive vendor partnerships Show less

    • Channel Manager
      • Jun 1995 - Jul 1998

      Developed retail channel strategies, marketing plans and retailer support and training programs. Identify and solve issues with underperforming retailers. • Pioneered new lines of products into the country’s best retail stores. • Responsible for brand success in the country. • Organized and participated in sports events and trade shows. • Developed a solid network of retailers throughout the country.

    • Manager Americas
      • Jan 1992 - Jun 1995

      Developed and offered new and innovative marketing solutions for US computer exporters in 23 Latin American countries • Threefold increase in company sales by developing aggressive marketing plan. • Conceptualized developed and implemented a new CRM system company wide. • Provided clients with retail marketing support in Latin America • Became leading sourcing publisher in Latin America by developing strong client relationships in the US and distribution channels in the region.

    • EFL Teacher
      • 1986 - 1989

      Teacher training; classroom management; planning, preparing and delivering lessons to a range of classes; preparing and setting tests, examination papers, and exercises; marking and providing appropriate feedback on oral and written work; devising, writing and producing new materials, including audio and visual resources; organising courses; planning, preparing and delivering lessons; preparing teaching materials; helping students improve their listening, speaking, reading and writing skills… Show more Teacher training; classroom management; planning, preparing and delivering lessons to a range of classes; preparing and setting tests, examination papers, and exercises; marking and providing appropriate feedback on oral and written work; devising, writing and producing new materials, including audio and visual resources; organising courses; planning, preparing and delivering lessons; preparing teaching materials; helping students improve their listening, speaking, reading and writing skills via individual and group sessions; checking and assessing students' work; organizing and running specialized courses. Use a range of course books and materials and also a variety of audiovisual aids to teach English as a Foreign Language to adults with a a strong emphasis on dialogue and role-playing, but more formal exercises, language games and literature are also used. The content of lessons varies depending on the reason why the students are learning English, e.g. whether it is for business use for adults, school work for university students, etc. The aim of each lesson is to encourage the students to communicate with each other using the structures and vocabulary they have learnt, and to improve the four basic language skills: listening; speaking; reading; and writing. Show less

Education

  • Florida International University - College of Business
    International Business - Latin America
    1990 - 1994
  • Politécnico Grancolombiano
    Marketing and Advertising Management, Marketing/Marketing Management, General
    1984 - 1989
  • Politécnico Grancolombiano
    BA, Marketing Advertising Management
    1984 - 1989

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