Experience

JC Advisors

• Colombia
• Business Consulting and Services
• 1 - 100 Employee

• Managing Partner

  • Dec 2022 - Present

  Aprendimos el secreto del éxito de grandes empresas y startups, y ahora te los ofrecemos a ti. Aprendimos el secreto del éxito de grandes empresas y startups, y ahora te los ofrecemos a ti.



Capp Technologies

• Colombia
• Banking

• Co-Founder and CEO

  • Sep 2022 - Present



ALMACENES TANIA

• Colombia
• Retail
• 1 - 100 Employee

• Board Member

  • Sep 2021 - Present



Farmalisto

• Colombia
• Wholesale Drugs and Sundries
• 1 - 100 Employee

• Country Manager

  • Feb 2021 - Sep 2022

  Responsible for the growth of the company in Colombia by developing current sales channels, developing new business models and operating them efficiently. i. Led the digital transformation efforts to assure business analytics, operational performance and customer satisfaction. ii. Centralized the entire customer attention department in Colombia for the Latam operation while deducing costs by 30% and increasing performance by 40%. iii. Developed a new institutional sales channel with a monthly growth above market average. Show less



Color Siete

• Colombia
• Retail Apparel and Fashion
• 1 - 100 Employee

• • Feb 2021 - Sep 2021

• • Aug 2017 - Feb 2021

  Manufacturing and Retail company in the fashion industry in Colombia. Appointed by the board to turn around the company and restructure its operations and financing. Within four years we managed to transform a family business with very few resources into a start-up company with great impact in the local and international business by: i. Reducing the cost of capital by 75% ii. Creating strategic partnerships with suppliers and financing companies which increase our working capital by 400%. iii. Implementing and digital transformation program that included a new ERP, new WMS, new BI tools and most importantly new processes across product development, digital marketing and sales management. iv. Implementing a people oriented business that took care of our team, and develop new skills required to compete in new markets like the US and Europe. With all of this we managed to transform the company from a losing business to a profitable company with healthy growth and a very strong team that thrived during the most difficult times in during the Covid pandemic. Show less



Linio Group

• Mexico
• Technology, Information and Internet
• 500 - 600 Employee

• • Aug 2014 - Feb 2017

  I was responsible for the exponencial growth of Linio Colombia by recruiting the best team to assure the best prices, the biggest assortment, an assertive communication and the best customer experience. With an entrepreneurship mindset and management consulting methodologies we created the best strategies that reached most challenging goals from budgeting to customer happiness.

• • Nov 2013 - Jul 2014

  I am responsible for the control of all resources and processes of the company while redesigning and implementing new procedures and tools to enhance the results of the company in Colombia. i. Redesigned the entire finance team in order to comply with new process capable of controlling the resources of the company. ii.Implemented Netsuite within 5 months which included the reconstruction of all economic events from January of 2013. iii. Designed new processes and procedures which support the long term strategy of the company in Colombia and the rest of the countries. Show less



Universidad Sergio Arboleda

• Colombia
• Higher Education
• 700 & Above Employee

• Lecturer

  • Jan 2013 - Jun 2016

  I helped student develop skills in strategy and program management I helped student develop skills in strategy and program management



Farmatodo

• Retail
• 700 & Above Employee

• Finance and Administration Manager

  • Sep 2013 - Nov 2013

  Implemented a restructuring plan that helped the company reach positive profit margins after only three months. Implemented a restructuring plan that helped the company reach positive profit margins after only three months.



Grupo Éxito

• Colombia
• Retail
• 700 & Above Employee

• National Planning and Project Leader

  • Sep 2007 - Apr 2013

  I was responsible to innovate within the manufacturing business of Exito. My main goal was business planning which included design, valuate, propose and execute projects in order to increase sales and/or save resources in any process. Also I was responsible for operations management and planning, risk management, internal customer satisfaction and new business development. I was responsible to innovate within the manufacturing business of Exito. My main goal was business planning which included design, valuate, propose and execute projects in order to increase sales and/or save resources in any process. Also I was responsible for operations management and planning, risk management, internal customer satisfaction and new business development.



JLT Group

• Insurance
• 700 & Above Employee

• Marketing Director

  • Oct 2006 - Sep 2007

  Responsible for discovering and developing new business opportunities to feed the company’s pipeline and create a three-year roadmap of growth. Responsible for discovering and developing new business opportunities to feed the company’s pipeline and create a three-year roadmap of growth.



GHL Hoteles

• Colombia
• Hospitality
• 200 - 300 Employee

• Development and Planning Director Caves

  • Sep 2003 - Oct 2006

  I was responsible for the growth of the company designing differentiated services to new and current customers by creating value added proposals leveraged in the competitive advantages of the company and the hospitality of group of which it belonged. I was responsible for the growth of the company designing differentiated services to new and current customers by creating value added proposals leveraged in the competitive advantages of the company and the hospitality of group of which it belonged.