Juanca Cardell

Associate Experience Design Director at Fierce
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Location
Berlin Metropolitan Area, DE

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Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Associate Experience Design Director
      • Oct 2021 - Present
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Lead Experience Designer
      • Apr 2021 - Oct 2021
    • United States
    • Design
    • 700 & Above Employee
    • Senior UX Designer and Strategist
      • Feb 2021 - Apr 2021
    • Germany
    • Financial Services
      • Sep 2020 - Jan 2021

      Developing an overarching design strategy while establishing a UCD data-driven culture on the core of the company. I scaled and co-mentored the design team, as well as implemented Lean UX processes and research methodologies to drive successful design. I also took a leading role in driving exploration, ideation, conceptualization, and validation for all potential features.

      • Feb 2020 - Aug 2020

    • Germany
    • Financial Services
    • 700 & Above Employee
      • Mar 2019 - Oct 2020

      Co-developing a strategy to raise UX maturity in the organization and scale the design team’s resources, specialization, and processes organically across multiple departments at the Digital Factory. I took a principal role by leading the Deutsche Bank Mobile design team, and drove the UX research and design practices for most of its potential features, having an impact on the lives of millions of customers.

      • Sep 2017 - Mar 2019

    • Co-founder, Composer and Sound Designer
      • Dec 2013 - Sep 2020

      Working on more than 20 projects in order to identify and fulfill the needs of independent audiovisual professionals and contemporary media industries. Enhancing the immersive relationship between visual content and emotion through the creative production, composition, and integration of music and sound design in projects such as documentaries, video games, short films, fashion films, and commercials. Working on more than 20 projects in order to identify and fulfill the needs of independent audiovisual professionals and contemporary media industries. Enhancing the immersive relationship between visual content and emotion through the creative production, composition, and integration of music and sound design in projects such as documentaries, video games, short films, fashion films, and commercials.

    • India
    • Technology, Information and Internet
    • 300 - 400 Employee
      • Apr 2017 - Apr 2019

      Working on more than 30 international innovation cross-industry projects at the Mobile Competence Center under Scrum's framework, leading small multidisciplinary design teams and managing direct communications with clients, stakeholders, and development teams, in order to create and improve digital solutions for a wide range of platforms such as desktops, tablets, smartphones, wearables or POS terminals. My main tasks are focused on functional analysis, usability consultancy, information architecture definition and refinement, IxD - HCI design, accessibility, and user research. Show less

      • May 2015 - Apr 2017

    • Spain
    • Higher Education
    • 700 & Above Employee
    • UX Researcher Associate
      • Aug 2014 - Sep 2015

      Working on a research project at the Music Technology Group (MTG), centered on the design and development of a musical interface to stimulate emotions and memory in Alzheimer's patients. I studied the principles located in the roots of human perception and cognition from a neuroscience perspective, later I researched and defined behavioral archetypes to conceptualize a user-centered solution. Working on a research project at the Music Technology Group (MTG), centered on the design and development of a musical interface to stimulate emotions and memory in Alzheimer's patients. I studied the principles located in the roots of human perception and cognition from a neuroscience perspective, later I researched and defined behavioral archetypes to conceptualize a user-centered solution.

Education

  • Universitat Ramon Llull
    Master in User Experience (MUX)
    2016 - 2017
  • Universitat Pompeu Fabra
    Audiovisual Systems Engineering
    2011 - 2015
  • Universitat de les Illes Balears
    Telematics Engineering
    2010 - 2011

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