Juana Jaime Sarmiento
Marketing Specialist at Nature Cure- Claim this Profile
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Bio
Nadine Koszler
Juana has a can-do attitude and is committed to learning and growing. Throughout her time at Eurail she was a real support to the market management team and her focus on marketing and communication was always refreshing. Juana brings an international mindset and positive energy to a team dynamic - attributes that would be an asset for many future employers.
Sebastian Salazar Ferreira (He/Him)
I feel privileged to have worked with Juana during my time at Edgewell's marketing team. She is a quick learner, great at engaging stakeholders and always willing to share with others. She makes sure projects are delivered in time and sees them through to the end to ensure they are success. Above all that, she’s an absolute pleasure to work with.
Nadine Koszler
Juana has a can-do attitude and is committed to learning and growing. Throughout her time at Eurail she was a real support to the market management team and her focus on marketing and communication was always refreshing. Juana brings an international mindset and positive energy to a team dynamic - attributes that would be an asset for many future employers.
Sebastian Salazar Ferreira (He/Him)
I feel privileged to have worked with Juana during my time at Edgewell's marketing team. She is a quick learner, great at engaging stakeholders and always willing to share with others. She makes sure projects are delivered in time and sees them through to the end to ensure they are success. Above all that, she’s an absolute pleasure to work with.
Nadine Koszler
Juana has a can-do attitude and is committed to learning and growing. Throughout her time at Eurail she was a real support to the market management team and her focus on marketing and communication was always refreshing. Juana brings an international mindset and positive energy to a team dynamic - attributes that would be an asset for many future employers.
Sebastian Salazar Ferreira (He/Him)
I feel privileged to have worked with Juana during my time at Edgewell's marketing team. She is a quick learner, great at engaging stakeholders and always willing to share with others. She makes sure projects are delivered in time and sees them through to the end to ensure they are success. Above all that, she’s an absolute pleasure to work with.
Nadine Koszler
Juana has a can-do attitude and is committed to learning and growing. Throughout her time at Eurail she was a real support to the market management team and her focus on marketing and communication was always refreshing. Juana brings an international mindset and positive energy to a team dynamic - attributes that would be an asset for many future employers.
Sebastian Salazar Ferreira (He/Him)
I feel privileged to have worked with Juana during my time at Edgewell's marketing team. She is a quick learner, great at engaging stakeholders and always willing to share with others. She makes sure projects are delivered in time and sees them through to the end to ensure they are success. Above all that, she’s an absolute pleasure to work with.
Credentials
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Google Analytics Individual Qualification Certification
GoogleOct, 2020- Oct, 2024 -
Google Ads Search Certification
GoogleSep, 2020- Oct, 2024 -
Inbound Marketig
HubSpotSep, 2020- Oct, 2024
Experience
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Nature Cure
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United States
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1 - 100 Employee
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Marketing Specialist
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Feb 2021 - Present
Developing, implementing, and overseeing marketing and communication strategies. Focus in: Website Optimisation · Content Management · Customer Creation · Social Media · Brand Design · Inbound Marketing · Digital Marketing · Brand Marketing · Email Strategies · Design and production of promotional materials · Marketing campaign planning Developing, implementing, and overseeing marketing and communication strategies. Focus in: Website Optimisation · Content Management · Customer Creation · Social Media · Brand Design · Inbound Marketing · Digital Marketing · Brand Marketing · Email Strategies · Design and production of promotional materials · Marketing campaign planning
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My Vibes
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Netherlands
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Apparel & Fashion
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Digital Marketing Specialist (Founder and owner)
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Sep 2017 - Dec 2020
• Built and optimized online store www.my-vibes.nl as main trade channel evaluating website for conversion rate performance and optimal search engine rankings. • Planned and implemented effective online promotional strategies and campaigns, implementing SEO, Google Ads, Email Marketing and Social Media based in business objectives. • Boosted lead generation and conversion rate via Marketing Automation strategies with HubSpot. • Developed relevant and optimized content to improve brand awareness based in keywords strategies of Google AdWords. • Analyzed data from social media conversations and applied it to consumer profiling efforts to create more highly targeted campaigns and increase invest efficiency. • Grew Facebook page @myvibeshandcrafted to 2K likes and increased CTR. • Optimized digital marketing campaigns based in Google Analytics and social media metrics aligning SMART goals and business objectives. Organized reports developing dashboards. Show less
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Eurail
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Netherlands
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Travel Arrangements
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100 - 200 Employee
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Marketing Assistant (Marster's Internship)
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May 2016 - Nov 2016
Collaborated in marketing operations of train travel programmes, reporting directly to Head of Marketing – Eurail & Interrail. Performed brand analysis, covering General Sales Agents online accessibility and visibility indicators. Supported development of key market strategy for 2017 – covering USA, Canada, LatAm and Australia. Translated internal and external communication materials to Spanish – including product guides, manuals and press media. Key achievements • Project managed €20K Trade Education Programme, encompassing production of B2B interactive online sales manual and brochures for use in US and LatAm markets. • Optimised communications between creative agency, internal departments and strategic trade partners. • Played key role in successful online launch of Premium Pass in eurail.com, driving excellence in communications. • Produced engaging content in English and Spanish for Eurail / Interrail website, blog, social media platforms, sales brochures and prints. • Developed PowerPoint presentations for diverse internal stakeholders. • Led the creative process of artworks and innovative marketing pieces (e.g. product guides, leaflets, flyers) briefing internal departments and external agencies. Show less
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Radboud University
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Education Administration Programs
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Marketing and Communications Department International Student Assistant (online team)
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Sep 2015 - Apr 2016
•. Supported International Marketing and Recruitment Department, reporting directly to Senior International Marketer. • Participated in brand expansion efforts, fuelling business through strategic online campaigns. • Updated website (www.ru.nl) and 14 portals through CMS, effectively promoting 150+ study programmes. • Created content (EN / SP) and maintained CRM systems • Ran campaigns based in Search Engine Optimisation and supported with Social Media, News Letters, Study Portals and Website. Show less
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Asociación de Profesionales Colombianos en los Países Bajos (APC)
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Non-profit Organizations
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1 - 100 Employee
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Board member - Association of Colombian Professionals in the Netherlands (APC)
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May 2014 - Aug 2015
Headed marketing operations for pioneering non-profit organisation offering young professional with a platform for strengthening networks between individuals in Colombia and the Netherlands. Developed quality content for blog and social media channels. • Enhanced networking among 637 association members via planning and coordination of events. • Teamed with Colombian consulate agents in the Netherlands on joint activities. • Optimised member communications through Mailchimp campaigns. Show less
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Avianca Holdings S.A.
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Airlines and Aviation
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100 - 200 Employee
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Regional Marketing Administrator (Coordinator)
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Feb 2012 - Oct 2013
Coordinated planning and execution of 360 marketing and advertising campaigns (ATL / BTL) for leading airline in Latin America – promoting 110+ direct destinations in Colombia. Supported cross-functional communication with departments such as e-commerce, sales, HR and ‘LifeMiles’ loyalty programme with almost 7 million members in accordance with Key Performance Indicators (KPIs). Key achievements • Led creative processes with external Advertising Agencies and Account Managers from BBDO Group (Briefing, Monitoring and Execution) ensuring proper implementation of the brand in artworks and events. • Managed creative and production annual budget for Andean and Coast zone (Medellin, Cartagena, Barranquilla). • Project managed €50K Launch of Avianca’s New Brand Image by leading internal marketing campaign for over 20,000 employees. • Orchestrated successful mass-media promotional campaigns and artworks, including creation of innovative marketing pieces (flyers, banners, website and stands) briefing internal departments and external agencies. • Controlled offline banners and displays in more than 250 POS and 32 airports. • Optimised communications with strategic sales partners (Expedia, eDreams, Despegar) focused on launching high-impact marketing campaigns to reach millions of customers in LatAm. • Raised stakeholder loyalty through successful events, sponsorships and campaigns (e.g. marathons, festivals). Show less
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WEMEA Commercial Marketing Assistant
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May 2011 - Dec 2011
• Supported the planning in marketing campaigns for markets in France, Germany, Italy, Spain, Portugal and Greece (WEMEA – Western Europe, Middle East & Africa). • Coordinated communication between the marketing department and the in-house Creative Department in order to develop sales brochures. • Set prices and ran online promotions for distributors (Avon.com). • Supported the planning in marketing campaigns for markets in France, Germany, Italy, Spain, Portugal and Greece (WEMEA – Western Europe, Middle East & Africa). • Coordinated communication between the marketing department and the in-house Creative Department in order to develop sales brochures. • Set prices and ran online promotions for distributors (Avon.com).
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Edgewell Personal Care
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United States
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Manufacturing
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700 & Above Employee
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Marketing Assistant for Schick (Wilkinson Sword)
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Jul 2008 - Aug 2010
Supported design and implementation of LatAm promotional operations focused on boosting brand performance in alignment with annual business plans for American manufacturer of personal care products. • Led creative processes with external Advertising Agencies (WWP Group) to ensure brand guidelines in artworks and events (Briefing, Monitoring and Execution). • Monitored and reported the Advertising & Promotion budget of the brand for Colombia and LatAm region. • Supported the planning and execution of big events including tradeshows and exhibitions (B2C & BSB) based in annual calendar. • Aided strategic decision-making having generated reports based on product analysis from AC Nielsen. • Developed pricing strategies for both traditional and modern distribution channels (e.g. hypermarkets, pharmacy). • Assisted sales executives and distributors nationwide consolidating sales presentations in PowerPoint and Excel. • Supported design, production and implementation of Visual Merchandising (VM) elements for exhibitions in POS contributing to trade marketing area. • Supported sales and product volumes of Schick brand by weekly forecast reports in Excel and PowerPoint. • Led the purchasing, delivery and distribution of seasonal Gifts With Purchase (GWP) maintaining strategic partnerships with other companies (e.g. Unilever). • Assisted in the development of product display strategies on shelves, seasonal promotions, offers and discounts for trade area. • Supported purchasing process, supplier management, and distribution of giveaways for events and activities. Show less
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CEMEX
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Mexico
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Wholesale Building Materials
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700 & Above Employee
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Internal Control Intern (Bachelor's internship)
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Dec 2007 - Jun 2008
• Trained new staff on information security programs and drafted weekly reports on its results. • Developed in-house campaigns for recognition of Administrative Tool Clean Desk program. • Designed and developed activities to promote information security within the corporate culture. • Trained new staff on information security programs and drafted weekly reports on its results. • Developed in-house campaigns for recognition of Administrative Tool Clean Desk program. • Designed and developed activities to promote information security within the corporate culture.
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Education
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2020 - 2021
Columbia Business School
Executive Education program, Digital Marketing course -
2015 - 2016
Radboud University Nijmegen
Courses in program Master of Business Administration with Specialisation in Marketing (MSc) -
2010 - 2011
Universidad Complutense de Madrid
Master's degree, Advertising Management - Gestión Publicitaria -
2003 - 2008
Pontificia Universidad Javeriana
Bachelor of Business Administration (B.B.A.)
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