Experience

ecopoint LED Lighting

• • Dec 2018 - Present

  Providing a full Marketing/Brand Building function for multiple brands, this includes strategy origination and implementation via targeted communication aimed at identified segments. This includes managing multiple digital media channels, media planning and origination of materials (copy writing and imagery) for purely digital as well as printed media.

• • Dec 2018 - Present



Max Marketing NZ

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Client Marketer

  • Dec 2017 - Present

  Providing Marketing Strategic Planning Support Consulting Services to Clients across numerous industry categories. Providing Marketing Strategic Planning Support Consulting Services to Clients across numerous industry categories.



OCH ANZ

• Strategic Planner

  • Jul 2020 - Feb 2022

  Contracted to a very exciting startup that is going to revolutionise and disrupt the way IT integrates into business systems throughout New Zealand and Australia, allowing even SME's to access real-time Big Data that was previously only affordable to corporates. Contracted to a very exciting startup that is going to revolutionise and disrupt the way IT integrates into business systems throughout New Zealand and Australia, allowing even SME's to access real-time Big Data that was previously only affordable to corporates.



Stay Safe Systems Goleman

• Operations Manager

  • Jan 2017 - Jun 2017

  Operations included scheduling installations on a national basis, managing stock levels (across all categories) and importing material as required, in addition to ensuring that all Health and Safety requirements were taken care of as per the requirements of clients, be they construction companies or facility management companies. This involved ensuring all employees had the required qualifications and inductions as per the relevant client requirements. In addition, I ensured that all jobs were completed, reporting and engineering signoffs) to be ready for invoicing. We were the first national provider to City Care Ltd to meet their new documentation etc. requirements for Working at Heights. I currently hold a Site Safe Passport, City Care Contractors Permit and am qualified in Working at Heights with Fall Arrest Systems (15757 and 23229). Show less



University of KwaZulu-Natal

• South Africa
• Higher Education
• 700 & Above Employee

• Lecturer

  • Feb 2003 - Sep 2015

  Achievements – focussed on education • Strategic management intervention in an NGO - English Resource Unit. This involved staff training, product development, branding, and the repositioning of the organisation to make it a commercially viable entity as opposed to being dependent on funding. • Enrolment increase of Private College IMD- from 32 students initially to 400+ in a two and half year period (lectured 11 of the 13 Institute of Marketing Management modules toward the 3 year diploma). • Introduction of “Vodcasting”™ as a means to address training requirements of previously disadvantaged indigenous language students in a Tertiary environment with extremely good results recorded (basis of M.Comm. IST Research Thesis) • Based on technology led innovation achieved and maintained significant improvement in median results and pass rates for selected undergraduate courses. • Introduction of case-study based teaching of Public Economics focussing on Public Choice Theory based on real-time media events and setting exams that use application based questions. Maintaining pass rates in excess of 85% with 3rd year classes in excess of 300 students. The sheer size of the classes and associated teaching/assessment loads affected the time available for research and lowered publication as a goal of the academic enterprise. Course Development (Formal Tertiary Education) • UDW – ECON1C0, ECON1D0, a terminal Economics course targeted at B. Admin students. The course was transferred to the UKZN offering when the institution was created via the merging of UDW, UND, UN Med School, UNP and Edgewood Teacher Training College. • UDW – ECON409, a Honours level Public Choice module • UKZN – ECON308, an elective module in the final year of an Economics Major focussing on traditional Public Economics and introducing students to Public Choice Theory. Show less



Rainbow Farms (Pty) Ltd

• Corporate Communications Manager

  • Feb 1998 - Apr 2000

  Achievements • Implementing the communications aspect of the mini-business concept which was fundamental to the turnaround at Rainbow Farms Limited. Project Management • Manage and lead company turn-around interventions. • Designed and developed of Exhibition Stands and Trade-show participation. • Conceptualisation, scriptwriting, scheduling and producing national corporate videos to pre-determined budget. • Budgeting, control and overall management of a variety of marketing related projects (new product launches, repositioning, segmentation etc.). • Design and management of data-mining projects in line with pre-determined strategic marketing needs. • Conceptualisation, development and management of regional communication systems. • New product development from research to launch and channel development and distribution. • Brand management in various sectors. Marketing Management • Provision of merchandising and marketing support to internal and outsourced sales and promotions teams. • Providing P.R. functions to all stakeholders in Corporate Organisations. • Market research analysis and strategy development. • Setting and controlling zero-based marketing budgets. • Developing in-house communication divisions for Corporates. • Industry and Market SWOT analysis and developing and implementation of targeted interventions. • Data-mining and systems driven market development and extension. • New product development and launches. • Conceptualising and producing in-house Advertising campaigns. • Briefing and liasing with advertising agencies for above-the-line campaigns. • Schedule and manage road shows with C.E.O to regions Training (Commercial Course Development & Implementation) • Mini-business implementation – communication Show less



Delta Plus

• France
• Business Consulting and Services

• MD

  • Jul 1992 - Feb 1998

  Achievements: • Strategic management intervention in an NGO - English Resource Unit. This involved staff training, product development, branding, and the repositioning of the organisation to make it a commercially viable entity as opposed to being dependent on funding. • Launch and Development of Private College IMD- from 32 students initially to 400+ in a two and half year period (lectured 11 of the 13 I.M.M. modules). • Budgeting, control and overall management of a variety of marketing related projects (new product launches, repositioning, segmentation etc.). • Market research, project design, development, roll-out and analysis. • Human resources: Hiring, training and development of suitable candidates for required jobs. • Origination of Econometric based sales volume predicting system for newspaper advertising revenue. • Design and implement M.R.P. systems. • New product development from research to launch and channel development and distribution. • Brand management in various sectors. • Design of benefit segmentation and subsequent product offerings. • Custom design of structured analysis systems to identify organizational procedures and the implementation of systems that facilitate improved process flows. • Market research analysis and strategy development. • Setting and controlling zero-based marketing budgets. • Industry and Market SWOT analysis and developing and implementation of targeted interventions. • Strategic planning outsource consultation. • Organisational design. • New product development and launch into various industries (FMCG, Media, Fashion, Food and Beverage, Automotive, Engineering) • Develop and present management and training seminars to client companies. • Conceptualise, design and implement M.I.S systems for client companies. • Sales staff training and development • Web-based marketing consultant. Consulting to Advertising Agencies Strategic planning Show less



Delta Plus (cont)

• MD

  • Jul 1992 - Feb 1998

  Consulting to Advertising Agencies • Strategic planning. • Media planning. • Alternative media (multi-media, web-based advertising, direct marketing) • Setting up in-house traffic systems. • Brainstorming and conceptualising of advertising campaigns. • Copy-writing and Graphic design. Strategic planning • Designed and successful implementation of customized strategic planning system in various organizations. • Acting as independent consultant who was part of a team focusing on marketing, sales, communications and general management issues. • Introduction of innovative integrated I.T based M.I.S systems into various organizations. • Successful turnaround and marketing and operational refocus of NGO’s and SME’s • Innovative systems development based on facilitated seminar interventions. • Design of new marketing support systems for Corporates to manage and drive relationships with outsourced sales teams. • Design and implementation of multi-tiered management accounting systems. • Preparation and dissemination of tactical documentation for the purposes of successful implementation of strategies. Included in this key event schedules with measurables. Show less



Natal Newspapers

• Marketing Manager Circulation

  • May 1990 - Jun 1992

  •Developing and implementing of 087 line financial systems and assisting with the marketing of lines for a regional newspaper group (at the time that the Post Office shut down these services Natal Newspapers was the only company including the Post Office that showed a profit from these ventures +/- R 3.2 Million). •Design and management of data-mining projects in line with pre-determined strategic marketing needs including systems driven market development and extension implementations. •Design of benefit segmentation and subsequent product offerings. •Market research analysis and strategy development. •Setting and controlling zero-based marketing budgets. •Industry and Market SWOT analysis and developing and implementation of targeted interventions. •New product development and launches. •Media Planning. •Conceptualising and producing in-house Advertising campaigns. •Briefing and liaising with advertising agencies for above-the-line campaigns. •New and existing product development and Brand Identity. •Design and implementation of multi-tiered management accounting systems. Show less



Iqabane Traditional Beer Co. SAB Sorghum Division

• Beerhall Projects Manager

  • Aug 1988 - Jan 1990

  Achievements: Successful general management and turnaround of 8 independent Companies that used to be part of a Sorghum Brewery distribution structure. (R300 000 loss to R12 000 profit in 8 months). High risk, high stakes politically sensitive repositioning of organisation. •Budgeting, control and overall management of a variety of marketing related projects (new product launches, repositioning, segmentation etc.). •Grassroots market research and analysis with brand strategy development as goal. •Guerrilla marketing. •New product development and launches. •New and existing product development and Brand Identity. •Supply chain management and development of distribution strategy and MRP production processes to implement. •Liaising with supply chain and retail channels (inputs and outputs). •Just-in-time systems. Show less



Georghiou Marketing

• Austria
• Advertising Services

• Assistant to Production Director

  • Jan 1988 - Apr 1988

  Grassroots market research, product positioning and branding in addition to the management of JIT production systems. The major project was the relocation of the company to new premises while not interrupting the day to day trading. Georghiou also introduced me to database marketing - active mailing list of 57 000 customers. Large for the time in the SA market. Grassroots market research, product positioning and branding in addition to the management of JIT production systems. The major project was the relocation of the company to new premises while not interrupting the day to day trading. Georghiou also introduced me to database marketing - active mailing list of 57 000 customers. Large for the time in the SA market.