Experience

Dorian Drake International

• United States
• International Trade and Development
• 1 - 100 Employee

• Marketing Coordinator

  • Feb 2020 - Present

  •Curated design for flyers, videos, banners, websites, and mailers using Adobe Suite programs (Photoshop, InDesign, Illustrator, and Premiere).•Collaborated with sales team on research initiatives to develop select markets. I met with sales regularly during research projects to identify key words and receive critical market insight. •Drafted pricing files using Excel across the company's five product groups. •Created marketing campaigns to promote products, trade shows, company charity events, and services. •Centralized, analyzed and updated content management systems, such as Constant Contact, Sales Logix (CRM), WordPress, Hootsuite, and Asana for daily marketing initiatives. Show less

• Marketing Administrator

  • Feb 2018 - Feb 2020

  •Targeted market research to increase brand awareness and develop sales leads.•Responsible for all logistics involving trade show literature. Coordinated with vendors and international sales staff to deliver required marketing materials.•Helped develop a social media standard across the company for five product groups. This included a standardized social media calendar, company hashtags, and post guidelines.•Collaborated and oversaw line launches of new clients, which consisted of creating web pages, scheduling social media posts, publishing news releases, and mailers. Show less

• Marketing Assistant

  • Nov 2016 - Feb 2018

  •Managed data entry for incoming prospects, created client reports, and answered customer inquiries.•Updated company WordPress websites, CRM, social media channels, and company events calendar.•Generated leads for product lines through market research and targeted marketing campaigns.•Managed corporate websites using WordPress.



Aries Wine & Spirits

• Intern

  • May 2016 - Jul 2016

  •Managed social media and created online marketing events to drive foot traffic. These events were promoted through Facebook and Mailchimp, a marketing automation software. •Created a detailed list in Excel to keep track of inventory and reorganize the store. The wines were sorted by region resulting in increased sales. •Handled incoming inventory on a day-to-day basis. •Oversaw product promotions for wine tastings, classes and offsite events. •Managed social media and created online marketing events to drive foot traffic. These events were promoted through Facebook and Mailchimp, a marketing automation software. •Created a detailed list in Excel to keep track of inventory and reorganize the store. The wines were sorted by region resulting in increased sales. •Handled incoming inventory on a day-to-day basis. •Oversaw product promotions for wine tastings, classes and offsite events.