Experience

Lyons Specialty Co.

• United States
• Wholesale
• 1 - 100 Employee

• Director of Marketing

  • Dec 2021 - Present



The Cajun American

• CEO (Cajun Executive Officer)

  • Mar 2012 - Present

  The Cajun American is an e-commerce retail business specializing in a unique line of Cajun inspired tee shirts and products. • Turned an idea for a unique line of Cajun-inspired T-shirts into a functioning brand and ecommerce business. • Create concepts for T-shirt graphics and oversee the design of all merchandise. • Develop and manage a dynamic ecommerce website. • Manage social media presence and content for Facebook business page with more than 50,000… Show more The Cajun American is an e-commerce retail business specializing in a unique line of Cajun inspired tee shirts and products. • Turned an idea for a unique line of Cajun-inspired T-shirts into a functioning brand and ecommerce business. • Create concepts for T-shirt graphics and oversee the design of all merchandise. • Develop and manage a dynamic ecommerce website. • Manage social media presence and content for Facebook business page with more than 50,000 followers. • Create and implement advertising strategy, and make adjustments based on analysis of results. • Digitally interact with customers to establish and maintain strong relationships. Show less The Cajun American is an e-commerce retail business specializing in a unique line of Cajun inspired tee shirts and products. • Turned an idea for a unique line of Cajun-inspired T-shirts into a functioning brand and ecommerce business. • Create concepts for T-shirt graphics and oversee the design of all merchandise. • Develop and manage a dynamic ecommerce website. • Manage social media presence and content for Facebook business page with more than 50,000… Show more The Cajun American is an e-commerce retail business specializing in a unique line of Cajun inspired tee shirts and products. • Turned an idea for a unique line of Cajun-inspired T-shirts into a functioning brand and ecommerce business. • Create concepts for T-shirt graphics and oversee the design of all merchandise. • Develop and manage a dynamic ecommerce website. • Manage social media presence and content for Facebook business page with more than 50,000 followers. • Create and implement advertising strategy, and make adjustments based on analysis of results. • Digitally interact with customers to establish and maintain strong relationships. Show less



Vivid Ink Graphics

• United States
• Printing Services
• 1 - 100 Employee

• Outside Sales Representative

  • May 2019 - Dec 2021



SASSO

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter, Story Teller. Communications Specialist

  • Apr 2013 - May 2019

  • Guide clients through the discovery phase of brand building. • Create a client’s brand architecture based on the discovery results. • Develop and execute objective-based marketing strategies. • Develop and write advertising concepts, creative briefs and creative copy. • Create and execute public relations and media strategies including writing and distributing press releases, and establishing and maintaining media relationships. • Create, script and direct production of client… Show more • Guide clients through the discovery phase of brand building. • Create a client’s brand architecture based on the discovery results. • Develop and execute objective-based marketing strategies. • Develop and write advertising concepts, creative briefs and creative copy. • Create and execute public relations and media strategies including writing and distributing press releases, and establishing and maintaining media relationships. • Create, script and direct production of client radio and television advertising. Show less • Guide clients through the discovery phase of brand building. • Create a client’s brand architecture based on the discovery results. • Develop and execute objective-based marketing strategies. • Develop and write advertising concepts, creative briefs and creative copy. • Create and execute public relations and media strategies including writing and distributing press releases, and establishing and maintaining media relationships. • Create, script and direct production of client… Show more • Guide clients through the discovery phase of brand building. • Create a client’s brand architecture based on the discovery results. • Develop and execute objective-based marketing strategies. • Develop and write advertising concepts, creative briefs and creative copy. • Create and execute public relations and media strategies including writing and distributing press releases, and establishing and maintaining media relationships. • Create, script and direct production of client radio and television advertising. Show less



Raising Cane's Chicken Fingers

• United States
• Restaurants
• 700 & Above Employee

• Marketing Partner

  • Oct 2004 - Dec 2017

  CURRENTLY • Work as marketing consultant to manage the interior local branding for one of the nation’s fastest growing restaurant chains. • Research the culture of local communities and procure items reflective of that culture to display in restaurants. • Work directly with founder to maintain continuity with his vision and passion. PREVIOUSLY • Directed the functions of the creative services team for one of the fastest growing restaurant chains in the country.… Show more CURRENTLY • Work as marketing consultant to manage the interior local branding for one of the nation’s fastest growing restaurant chains. • Research the culture of local communities and procure items reflective of that culture to display in restaurants. • Work directly with founder to maintain continuity with his vision and passion. PREVIOUSLY • Directed the functions of the creative services team for one of the fastest growing restaurant chains in the country. Responsibilities included managing the creative team of in-house advertising department as well as external advertising agency. • Developed strategies and creative concepts for advertising and public relations campaigns, and guided the production and distribution of all materials. • Served as the company’s primary communications officer. Responsibilities included developing communications strategy for the general public as well as media, developing and implementing public relations strategies, preparing and scripting company Founder and CEO for media interviews and other speaking engagements, developing crisis communications plans, and serving as the company spokesperson to media and dissatisfied customers. • Served as a member of the New Store Opening team. Conducted community research aimed at positioning Raising Cane’s as a local, community restaurant rather than “just another chain.” • Tracked, monitored and projected a nearly $4 million annual advertising budget. • Developed and managed relationships with marketing vendors and partners. • Oversaw and directed the services of contracted advertising and public relations agencies. Show less CURRENTLY • Work as marketing consultant to manage the interior local branding for one of the nation’s fastest growing restaurant chains. • Research the culture of local communities and procure items reflective of that culture to display in restaurants. • Work directly with founder to maintain continuity with his vision and passion. PREVIOUSLY • Directed the functions of the creative services team for one of the fastest growing restaurant chains in the country.… Show more CURRENTLY • Work as marketing consultant to manage the interior local branding for one of the nation’s fastest growing restaurant chains. • Research the culture of local communities and procure items reflective of that culture to display in restaurants. • Work directly with founder to maintain continuity with his vision and passion. PREVIOUSLY • Directed the functions of the creative services team for one of the fastest growing restaurant chains in the country. Responsibilities included managing the creative team of in-house advertising department as well as external advertising agency. • Developed strategies and creative concepts for advertising and public relations campaigns, and guided the production and distribution of all materials. • Served as the company’s primary communications officer. Responsibilities included developing communications strategy for the general public as well as media, developing and implementing public relations strategies, preparing and scripting company Founder and CEO for media interviews and other speaking engagements, developing crisis communications plans, and serving as the company spokesperson to media and dissatisfied customers. • Served as a member of the New Store Opening team. Conducted community research aimed at positioning Raising Cane’s as a local, community restaurant rather than “just another chain.” • Tracked, monitored and projected a nearly $4 million annual advertising budget. • Developed and managed relationships with marketing vendors and partners. • Oversaw and directed the services of contracted advertising and public relations agencies. Show less



Woman's Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Creative Services/Public Relations Manager

  • Apr 1997 - Oct 2004

  • Planned and implemented the marketing, public relations, patient relations, patient education and community education functions to positively influence public behavior and attitudes as they related to Woman’s Hospital. • Created and developed concepts and copy for advertising campaigns. Crafted advertising messages into a style consistent with message strategy and usable in multiple advertising mediums including broadcast, print and web. Integrated advertising and public relations… Show more • Planned and implemented the marketing, public relations, patient relations, patient education and community education functions to positively influence public behavior and attitudes as they related to Woman’s Hospital. • Created and developed concepts and copy for advertising campaigns. Crafted advertising messages into a style consistent with message strategy and usable in multiple advertising mediums including broadcast, print and web. Integrated advertising and public relations efforts. • Developed public relations strategies, key messages, talking points and procedures to handle media and public inquiries/reactions related to critical information about Woman’s Hospital and/or its business, services, employees, medical staff or other affiliated individuals. Acted as media spokesperson in critical communication matters. • Acted as location producer for Discovery Health Channel’s Birth Day Live 2, a live 10-hour broadcast that captured the highest ratings in the network’s history. • Selected, negotiated with, hired and supervised contract broadcast production and outside printing firms. Show less • Planned and implemented the marketing, public relations, patient relations, patient education and community education functions to positively influence public behavior and attitudes as they related to Woman’s Hospital. • Created and developed concepts and copy for advertising campaigns. Crafted advertising messages into a style consistent with message strategy and usable in multiple advertising mediums including broadcast, print and web. Integrated advertising and public relations… Show more • Planned and implemented the marketing, public relations, patient relations, patient education and community education functions to positively influence public behavior and attitudes as they related to Woman’s Hospital. • Created and developed concepts and copy for advertising campaigns. Crafted advertising messages into a style consistent with message strategy and usable in multiple advertising mediums including broadcast, print and web. Integrated advertising and public relations efforts. • Developed public relations strategies, key messages, talking points and procedures to handle media and public inquiries/reactions related to critical information about Woman’s Hospital and/or its business, services, employees, medical staff or other affiliated individuals. Acted as media spokesperson in critical communication matters. • Acted as location producer for Discovery Health Channel’s Birth Day Live 2, a live 10-hour broadcast that captured the highest ratings in the network’s history. • Selected, negotiated with, hired and supervised contract broadcast production and outside printing firms. Show less



Capital Area United Way

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Vice President Marketing and Communications

  • 1990 - Apr 1997

  • Developed and implemented crisis communications response plan to counteract the local impact of United Way of America’s national scandal. • Created and implemented award-winning public relations and advertising efforts that were guided by consistent and fully integrated message strategies. • Developed research based marketing strategies to influence public understanding and support of United Way. • Coordinated the 1996 Olympic Torch Relay Local Community Hero Torchbearer selection… Show more • Developed and implemented crisis communications response plan to counteract the local impact of United Way of America’s national scandal. • Created and implemented award-winning public relations and advertising efforts that were guided by consistent and fully integrated message strategies. • Developed research based marketing strategies to influence public understanding and support of United Way. • Coordinated the 1996 Olympic Torch Relay Local Community Hero Torchbearer selection process. • Initiated partnership with WBRZ-TV’s Two On Your Side that allowed United Way to achieve its goal of year-round visibility. • Planned and directed a revamped program of special events that more than doubled media coverage and increased attendance by over 50 percent. Show less • Developed and implemented crisis communications response plan to counteract the local impact of United Way of America’s national scandal. • Created and implemented award-winning public relations and advertising efforts that were guided by consistent and fully integrated message strategies. • Developed research based marketing strategies to influence public understanding and support of United Way. • Coordinated the 1996 Olympic Torch Relay Local Community Hero Torchbearer selection… Show more • Developed and implemented crisis communications response plan to counteract the local impact of United Way of America’s national scandal. • Created and implemented award-winning public relations and advertising efforts that were guided by consistent and fully integrated message strategies. • Developed research based marketing strategies to influence public understanding and support of United Way. • Coordinated the 1996 Olympic Torch Relay Local Community Hero Torchbearer selection process. • Initiated partnership with WBRZ-TV’s Two On Your Side that allowed United Way to achieve its goal of year-round visibility. • Planned and directed a revamped program of special events that more than doubled media coverage and increased attendance by over 50 percent. Show less