Experience

Winclap

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• • Jun 2023 - Present

• • Jul 2022 - Jul 2023

  I specialize in defining go-to-market strategies, developing sales materials and pitch decks, and creating effective team structures. My expertise includes developing business models that promote alignment and collaboration across multiple teams, and continuously monitoring and analyzing branding initiatives to drive growth and meet business goals.

• • Sep 2021 - Jul 2022

  - Designed and implemented a full-funnel marketing strategy plan, including user acquisition, retention, and retargeting, and managed a monthly marketing budget of over $1 million across multiple paid channels.- Led a high-performing team consisting of performance, specialist, creative, data, and product professionals to deliver scalable solutions for clients' goals.- Provided clients with data-driven insights and analysis on different channels, creatives, and audiences, fostering positive relationships with internal and external partners.- Conducted frequent tests to identify efficient ways to balance portfolio and international digital advertising mix to improve profitability and find innovative ways to grow programs. Show less



Accenture Argentina

• Argentina
• Business Consulting and Services
• 700 & Above Employee

• Digital Marketing Manager

  • Feb 2021 - Sep 2021

  -Develop and execute Marketing activities related to end-to-end project management, including project plans and estimates, scoping and requirements through implementation and deployment. -Plan and lead the implementation of all Media activities for a specific business function to improve performance for the business function end to end. Ensure alignment with business requirements including process analysis, design/re-design and/or organization structure definition. -Manage production of digital materials for the client brand including websites, emails, mobile content and promotional campaigns to the highest international standards for function, design and innovation. Coordinate the digital production services with creative and development agencies and marketing-procurement personnel. -Drive Digital Transformation across function, process and technology to enable new types of innovation and creativity in Marketing and digital environments. -I use my knowledge and business expertise to put together and shape solutions that solve client problems and business needs. Works directly with the client, and leads team towards goals growth and profitable delivery. Show less



EducacionIT

• Argentina
• Higher Education
• 700 & Above Employee

• Senior Marketing Professor at EducacionIT

  • Sep 2017 - Apr 2021

  Specialized in providing the necessary tools to implement and manage an Integrated Digital Marketing Plan. Courses: - Marketing Fundamentals - Google Ads - Google Tag Manager - Google Analytics - Marketing Plan - SEO Fundamentals - Email Marketing - E-Commerce Strategies Specialized in providing the necessary tools to implement and manage an Integrated Digital Marketing Plan. Courses: - Marketing Fundamentals - Google Ads - Google Tag Manager - Google Analytics - Marketing Plan - SEO Fundamentals - Email Marketing - E-Commerce Strategies



Shake Again

• Argentina
• Advertising Services
• 1 - 100 Employee

• Performance Team Lead

  • Oct 2019 - Mar 2021

  Team Management, In charge of a digital advertising team with clients from different industries and markets (AR, CL, UY, MX, PY, US). Seeking to improve and develop their skills, providing strategies and creating continual improvement processs that help our internal dynamic. Marketing Consulting & Key Account, Drive partner strategy with cross-functional teams. Develop full marketing campaign strategy and plans, using Analytics to understand customer behavior and define custom strategies to improve the company’s revenue. Others: - Drive operational excellence in marketing programs to ensure quality of output, data-driven approaches, and aligned branding and messaging - Manage and prioritize allocation of budget to ensure funding of key programs - Create training courses for the Performance team and build and update training content also Identify trainers (external organizations or internal experts). Show less



TIJE Travel

• Argentina
• Leisure, Travel & Tourism
• 1 - 100 Employee

• • Aug 2018 - Nov 2019

  Take part in creating the marketing area for the group in different markets (AR, CL, UY, CO, ES, PE).Strategies & Research,Distribution of products according to the consumer channel, focused on how users interact with each traffic source.Updates, upload, offers, banners and usability of the different websites.Competition analysis studying the market through behaviour panels taken from the APIs, Analytics and Trends platforms.Development of the goals, objectives and scope of the Marketing group’s actions.Offer support for issues related to brand positioning for all the southern cone brands.Reporting & Dashboards,In charge of carrying out any strategy that helps simplifying the decision making process in relation to the yearly established data and metrics to further analyze the performance of each business unit. Development of dashboards in Google Analytics + Data Studio with the required information for each structure level of the group.Daily, weekly and monthly reports of the main ecommerce sites with specific metrics to analyze ROI, ROAS and profitability according to the sources. Dashboards that help unify information from our tools like Analytics, CRM, APIs to have a better global vision of all the digital landscapes. Projections and comparatives for different segment groups according to types of users, types of products or websites, to negotiate better contracts with suppliers. New Technologies & Automatization,Proposals and monitoring of A&B Testing to improve the Path to Purchase and the checkout process of the ecommerce sites.Leader of Custom Intent projects where, though one of our partners, we use AI ​​to weigh the users and according to their score we redirect the traffic to the suitable brand.In charge of web analytics, implementing the required tags and creating datalayers that allow the measurement processes to be automated according to the market and it’s necessities. Show less

• • Jul 2017 - Aug 2018

  Responsibilities:- Monitor industry trends and competitive landscape, and identify risks to the business, taking preemptive action to mitigate.- Lead product marketing for launches across products, define value proposition, goals, narratives, go to market strategy, partnerships and lead development of marketing initiatives and campaigns.- Use the API to determine the user trends and use this data to reactivate campaigns at the right moment. - Report creation for KPIs, traffic channels and e-commerce transactions.- Website optimization focused in improving UX/UI.- Adwords campaign manager specialized in insight analysis to determine strategies for Tije’s partners Show less



Cognizant

• Uzbekistan
• Education
• 1 - 100 Employee

• Marketing Specialist for LCS Market At Google

  • Apr 2015 - Jul 2017

  Agent for HV and LCS customers. Optimization specialist for all Google Marketing Products with specialization in Adwords and Analytics, and also part of the Kickstart Reactive and HV Latam Pilot teams. Development of optimization strategies focused on customers ROI improvement. Other assignments: Trainer back-up for the following topics: Optimization strategies, Adwords platform updates and Display Network campaigns. Deep Dive analysis to improve operation metrics followed by activities focused on customer service best practices (Time management, Quality Guidelines, Optimization metrics, Customer satisfaction). Show less



Freelance, Self Employed

• Animation and Post-production
• 1 - 100 Employee

• Account Strategist

  • Jun 2013 - Mar 2015

  Building paid media strategies based on brief or digital requirements to achieve the digital marketing goals. Structuring accounts and segmenting campaigns, maximizing performance and engagement, optimizing budgets and filtering out unqualified traffic. Building paid media strategies based on brief or digital requirements to achieve the digital marketing goals. Structuring accounts and segmenting campaigns, maximizing performance and engagement, optimizing budgets and filtering out unqualified traffic.