Experience

World of Retail Services

• Germany
• Architecture and Planning
• 1 - 100 Employee

• International Sales & Marketing Director

  • Jan 2023 - Present

  We offer the complete A-Z management of retail services and installations for well known multi-national brands and agencies in the luxury goods, services and technology sectors amongst others. We are the fastest growing retail services company in POS / Shopfitting in Europe. We discuss the project's requirements and scope with you and then select hand picked industry experts across the globe to provide all required services to fulfill your brief. We create engaging retail spaces for brands to sell their products and services to their customers. These stores are designed and customized to reflect the brand's image and aesthetics. We work closely with the brands to determine their specific needs and goals for their retail stores and help them establish a successful and profitable presence. World of Retail Services will be the only contact you require. No more hassle with numerous vendors. For more information please feel free to contact me. 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: www.retail-services.net 𝐄𝐦𝐚𝐢𝐥: j.plata@retail-services.net 𝐏𝐡𝐨𝐧𝐞 +34 6755 49313 Show less



Volume Network

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• International Sales & Marketing Director

  • Sep 2019 - Jan 2023

  Established over 10 years ago, Volume is the market leader in the UK for digital signage/ digital transformation . Delivering bespoke end to end retail digital signage solutions. Working with the world’s largest retailers and brands. Responsable for managing software solutions for 1200 stores and 100,000 screens. Established over 10 years ago, Volume is the market leader in the UK for digital signage/ digital transformation . Delivering bespoke end to end retail digital signage solutions. Working with the world’s largest retailers and brands. Responsable for managing software solutions for 1200 stores and 100,000 screens.



International Media Plataforms

• Argentina
• Book and Periodical Publishing

• Founder / CEO

  • Jun 2011 - Dec 2020

  An International media sales company representing the biggest and most important Global media owners across Latin America and Spain. We have exclusive direct media sales contracts with Bloomberg, Businessweek, Univision, CBS Outdoor in the USA. The Times/ Sunday Times for the UK, FAZ and Spiegel in Germany, Le Monde in France, Corriere Della Serra for Italy, El Pais in Spain, Caijing, China Daily,People's Daily and CBN in China, Nikkei and Asahi Shimbun in Japan, South China Morning Post in Hong Kong etc etc. IMP covers all these media owners platforms across TV, print, digital, content creation, sponsorship,events etc. Show less



Coherent Media ltd

• Vice President of Commercial Partnerships

  • Jul 2006 - Mar 2010

  COHERENT MEDIA LTD. ( National youth digital media owner in China for Online, Digital TV, Mobile, Events, Sponsorship) Key person responsible for launching a national youth media platform to advertisers / agencies in China by offering multi-national brands integrated marketing partnerships utilising interactive digital media. (Online / Digital TV / Mobile). Developed an engaging media sales proposition and established senior level Chinese sales teams in Shanghai and Beijing. Signed up ten major global brands and was ultimately responsible for all senior client servicing. (Pepsi, KFC, Motorola, Unilever etc) prior to our official launch). Negotiated a substantial sales contract with one of China’s major media owners guaranteeing the company a fixed revenue stream of $500,000 per month over a 6 month period. Show less



Waves Marketing & Communications Ltd.

• CEO / Founder

  • Jan 2001 - May 2006

  WAVES MARKETING AND COMMUNICATIONS LTD ( International Integrated Media Consultancy) Founded the company as an independent strategic media and communications consultancy specialising in devising and overseeing media channel planning strategies for international clients, as well as proposing and implementing strategic partnerships / alliances. In the case of Opodo (an online travel portal owned by the 9 major European airlines, British Airways, Lufthansa, Air France etc) we were responsible for launching the brand across 12 countries and planned all on and off line activity and selected key strategic communications partners for sharing sales revenue. Appointed by Daimler Chrysler Cars HQ to plan international media communication strategies which included traditional media, sponsorship, events, sports marketing and strategic partnerships. Our portfolio of international clients included Opodo, Daimler Chrysler, Ministry of Sound, Ebay, Sub tv and Hive Outdoor Associates. Show less



MEC Global , London

• Senior Vice President

  • 1990 - Dec 2000

  MEC Global Senior VP March 1993 – December 2000 I was the lead VP / Group Account Director responsible for winning and running Nike, Calvin Klein, DHL, Wrangler, Lee, Swatch , Longines, Harley Davidson and Olivetti across Europe and Asia. Responsible for the strategy / vision and direction of the CIA network, profitability, new business, business development, resource, public relations and managed a portfolio of major multi-national clients. Managed a central department of 20 people in London in addition to overall responsibility for each of the local teams across Europe totalling another 80 people. In my last year at CIA I generated circa £15 million of revenue for the network. CIA MEDIANETWORK INTERNATIONAL Account Director / Associate Director March 1990 – February 1993 Led all strategic media development and execution for Nike across 15 markets, DHL across 10 markets and Calvin Klein across 14 markets. Responsible for all European media strategy / co-ordination and ensuring that our agreed quality planning / buying parameters were adhered to from all our partners in the network. Client contact was with both Global / European HQ as well as with each of the local Marketing / Advertising Directors from the countries. Show less