Experience

Onepark

• Norway
• Real Estate
• 1 - 100 Employee

• CRM Marketing And Business Development Associate

  • Feb 2023 - Present

  Barcelona, Cataluña, España Marketing: - Led the creation and development of Email and SMS marketing campaigns for the Spanish market, utilizing diverse CRM tools. - Conducted proofreading for newsletters to maintain clarity, grammar, and spelling accuracy, while also ensuring mobile-friendliness. - Generated Marketing campaign performance reports in terms of open rate, click-through rate, bounces, and unsubscribes. Business Development: - Generated new leads through outreach efforts, utilizing… Show more Marketing: - Led the creation and development of Email and SMS marketing campaigns for the Spanish market, utilizing diverse CRM tools. - Conducted proofreading for newsletters to maintain clarity, grammar, and spelling accuracy, while also ensuring mobile-friendliness. - Generated Marketing campaign performance reports in terms of open rate, click-through rate, bounces, and unsubscribes. Business Development: - Generated new leads through outreach efforts, utilizing digital tools and cold-calling initiatives. - Logged sales activities into the internal CRM system. - Established professional relationships with Onepark's Marketplace, attentively addressing their needs and requirements. - Utilized different key indicators to optimize business relationships with diverse partners, including Shopping Centers, Hotels, Hospitals, and Parking Companies. Show less



Huboost

• Spain
• Advertising Services
• 1 - 100 Employee

• CRM Project Manager Intern

  • Oct 2022 - Feb 2023

  Barcelona, Catalonia, Spain - Programación y planificación de campañas de SMS en mercados de Italia, España y Francia. - Gestión con los clientes para discutir la estrategia y el rendimiento de cada campaña. - Creación de informes diarios, semanales y mensuales que detallen el rendimiento en margen y monetización de las campañas. - Manejo y limpieza de BBDD para la planificación de las campañas.



Kantar

• Armenia
• Hospitality
• 1 - 100 Employee

• Trainee Executive Quantitative Division

  • Apr 2022 - Jun 2022

  Passeig de Gràcia, 53, 4º planta, 08007, Barcelona, Cataluña, España - Assisted in the preparation of quantitative market research reports, specializing in Ad-Evaluation and Brand Positioning studies. - Executed tabulation and coding plans to organize data effectively. - Managed databases and conducted tabulations to support research objectives. - Identified significant differences within sociodemographic segments and compared findings to established norms.



Entrelíneas

• Chile
• Market Research

• Market Research Project Director

  • Oct 2016 - Aug 2021

  Alonso de Córdova 5870, Las Condes - Led end-to-end management of Brand Positioning studies, Customer Satisfaction assessments, and Advertising Evaluation for diverse retail and supermarket brands across Latin America. - Developed and organized online questionnaires using Qualtrics Software. - Managed complex data sets to create insightful cross tables. - Conducted in-depth analysis to generate insights, enabling actionable outcomes. - Conducted presentations to communicate findings effectively to different clients.



IPG Mediabrands

• United States
• Advertising Services
• 500 - 600 Employee

• Customer Insights Analyst

  • Dec 2015 - Sep 2016

  Isidora Goyenechea 2800, Las Condes, Santiago - Oversaw the analysis and creation of customer insights reports to support the brand's media strategy, using quantitative and qualitative data from primary and secondary sources. - Generated ad-hoc market research reports, applying statistical and logical techniques to describe and evaluate data. - Researched innovative advertising cases to inspire agency clients in optimizing brand communication. - Managed the delivery of media investment-related information to clients.



Havas

• Uzbekistan
• Retail
• 1 - 100 Employee

• Research Analyst - Planner

  • Aug 2013 - Nov 2015

  Almirante Pastene 244 - Conducted quantitative and qualitative ad-hoc market research reports for various clients, enhancing their marketing and communication strategies. - Managed Havas Media's global study, evaluating the CSR attributes of different companies and brands. - Made customer insights reports to guide Havas' clients in crafting targeted media strategies for specific audiences. - Conducted strategic analysis of social media networks to assist in bids and proposals. - Generated Social… Show more - Conducted quantitative and qualitative ad-hoc market research reports for various clients, enhancing their marketing and communication strategies. - Managed Havas Media's global study, evaluating the CSR attributes of different companies and brands. - Made customer insights reports to guide Havas' clients in crafting targeted media strategies for specific audiences. - Conducted strategic analysis of social media networks to assist in bids and proposals. - Generated Social Listening reports using the Sysomos tool. Show less



Datavoz/Statcom

• Chile
• Market Research
• 1 - 100 Employee

• Research Project Manager

  • Oct 2011 - Aug 2013

  Europa 1961 - Directed company projects through all stages. - Prepared proposals for public and private bids. - Trained and coordinated the field team, including supervision. - Developed surveys and interview guidelines based on client requirements. - Validated and processed databases. - Created descriptive and explanatory reports, including statistical analysis.



Moviliza

• Chile
• Civic and Social Organizations
• 1 - 100 Employee

• Project Analyst

  • Dec 2010 - Sep 2011

  Víctor Hendrych 357, Providencia, Santiago - External Consultant in various social research projects. - Responsible for conducting descriptive and explanatory analyses and coordinating fieldwork in diverse studies. - Some of the studies conducted include: "Data systematization for OIRS-Sernam," "Prevalence study on alcohol and drug consumption among students in educational institutions in Chile," "Formation of groups consisting of individuals experiencing homelessness."



Instituto de Arte, Pontificia Universidad Católica de Chile

• Práctica profesional: Medición de Capital Cultural, Social y Económico

  • Aug 2009 - Dec 2009

  Santiago de Chile Práctica sobre medición de Capital Cultural, Social y Económico de los chilenos.



Canal 13

• Chile
• Entertainment
• 400 - 500 Employee

• Práctica profesional: Estudio de mercado cualitativo sobre Teletrece

  • Mar 2009 - Jul 2009

  Investigación cualitativa sobre Teletrece. Un estudio completo sobre la opinión de las personas sobre el nuevo formato de Teletrece en el año 2009.