Experience

Theia Studios

• United States
• Computer Games
• 1 - 100 Employee

• Content Strategy & Storytelling MBA Intern

  • Mar 2023 - Present

  • Challenge business strategy and evaluate content, storytelling & flow of pitch deck, optimizing presentation of gaming platform to interested stakeholders • Challenge business strategy and evaluate content, storytelling & flow of pitch deck, optimizing presentation of gaming platform to interested stakeholders



University of California, Berkeley, Haas School of Business

• United States
• Higher Education
• 700 & Above Employee

• Graduate Student Instructor

  • Aug 2022 - Present

  Graduate Student Instructor for 2 course in the MBA program and 1 course in the Undergrad Business program: • Dialogues on Race: facilitator of discussions to raise consciousness of the impacts of racial injustice at the individual, interpersonal and systemic levels • Leadership Communication: facilitator of weekly sessions to promote vulnerability as a key attribute of future business leaders & public speakers • International Business: reader of exams and essays about strategic problem-solving (Go-to-Market, Pricing, Product Launching)



Google

• United States
• Software Development
• 700 & Above Employee

• GTM Strategy and Operations MBA Intern

  • Jun 2022 - Aug 2022

  • Conducted customer survey, market evaluation, and internal diagnose to improve Chrome OS (HW & SW) performance, concluding in a strategic roadmap to drive a double-digit annual growth for 2023-2026 • Redesigned and implemented cross-functional commercial processes to share best practices with other teams inside Google, generating a potential uplift in revenue & customer acquisition • Conducted customer survey, market evaluation, and internal diagnose to improve Chrome OS (HW & SW) performance, concluding in a strategic roadmap to drive a double-digit annual growth for 2023-2026 • Redesigned and implemented cross-functional commercial processes to share best practices with other teams inside Google, generating a potential uplift in revenue & customer acquisition



Future Motion

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Strategy Consultant MBA Intern

  • Jan 2022 - Mar 2022

  • Evaluated retail & e-commerce as potential business models to increase company’s topline and brand equity in the US, resulting in potential launch of physical POS during 22-23 • Created a commercial tool analyzing large sociodemographic & customer behavior data sets, to define the retail expansion strategy of the company • Evaluated retail & e-commerce as potential business models to increase company’s topline and brand equity in the US, resulting in potential launch of physical POS during 22-23 • Created a commercial tool analyzing large sociodemographic & customer behavior data sets, to define the retail expansion strategy of the company



Integration Consulting

• Brazil
• Business Consulting and Services
• 300 - 400 Employee

• Manager

  • Jan 2021 - Jul 2021

  • Delivered +15 strategic projects in global CPG companies, partnering with x-functional areas & external information providers/researchers, and validating the results with managers, top mgmt. & shareholders• Managed and trained +20 members of Brazilian and Mexican offices to enhance professional development, resulting in 9 junior staff being promoted to senior positions during 2020-2021• Orchestrated a GTM strategy in Chinese market for largest CPG company, overseeing a team of 8 consultants/analysts, resulting in optimized commercial & distribution strategy, generating 25% revenue growth YOY and 4pp increase in profit

• Senior Consultant

  • May 2020 - Dec 2020

  • Spearheaded the implementation of disruptive commercial strategy for a CPG in Mexico, defining governance model, KPIs & tools to monitor project’s success, and resulting in a 35% revenue uplift and on-time execution• Transformed strategy & distribution model of a CPG in Argentina for all B2C / B2B channels and oversaw a team of 3 consultants, increasing market penetration & brand loyalty and revamping cost to serve (reduction of 3pp on contribution margin)• Coordinated internal annual plan for the next 2 years, aligning objectives/materials/agendas for discussion & facilitating workshops to define the future growth avenues

• Full Consultant

  • Sep 2019 - Apr 2020

  • Executed commercial due diligence and designed revenue model for $6B software company in US, supervising work of 3 analysts using Excel / SQL, to support acquisition decision (5x revenue increase post-acquisition)• Boosted commercial performance and product portfolio of a beverages company in Guatemala through the reconfiguration of RGM & Pricing structure, resulting in 4pp MS and 30% revenue increase YOY next 5 years• Redefined and managed a product pipeline strategy for a pharmaceutical company in oncology Brazilian market, saving company from bankruptcy

• Junior Consultant

  • Sep 2018 - Aug 2019

  • Reassessed value proposition & governance model of an AR startup, resulting in redesign of its recruiting capabilities, organogram & sales team tools, to support business growth and improve UX in 30 points of sale across Mexican market• Headed the 5Y demand forecast analysis to define the portfolio prioritization and logistic network of a $3B CPG company in Latam, capturing $25M and reducing logistic cost by 10% on a yearly basis

• Senior Analyst

  • Sep 2017 - Aug 2018

  • Performed a Go-to-Market strategy for the Hygiene and Beauty sector in Brazil, redefining the portfolio segmentation and creating the financial model and governance strategy to track the project execution • Developed cost to serve analysis in Excel for CPG in Colombia, resulting in +6pp operating profit

• Full Analyst

  • Sep 2016 - Aug 2017

  • Guided commercial transformation of CPG in Colombia, generating trade marketing & marketing strategies to regain market presence, estimating an uplift of 15% in MS and 22% on revenue YoY• Built commercial optimization tool for car rental in Brazil, resulting in 87k vehicles / 32% estimated growth

• Jr Analyst

  • Sep 2015 - Aug 2016

  • Assessed consumer health Cuban market to design an entry strategy for relevant CPG in Colombia

• Trainee

  • Aug 2014 - Sep 2015

  • Performed Market Scan and Entry Strategy for lubricants industry in Mexico for a Malaysian company



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Lifeguard

  • Apr 2013 - Aug 2013

  • My responsibilities included ensuring the well-being of Disney guests, keeping pool areas under control and clean, providing information and testing the rides to guarantee safety in the park. • My responsibilities included ensuring the well-being of Disney guests, keeping pool areas under control and clean, providing information and testing the rides to guarantee safety in the park.