Experience

El Vocero de Puerto Rico

• Puerto Rico
• Newspaper Publishing
• 1 - 100 Employee

• VP of Editorial Content

  • Jan 2016 - Jun 2023

  Plan, develop and execute strategies to gather, edit and approve editorial content for a daily newspaper, digital platforms and monthly magazines. Manage and supervise news crews, including digital teams and graphic artists, and lead editorial meetings. Make daily editorial decisions to accomplish the company’s goals and vision. * Developed and implemented strategy to increase video feeds and livestreaming at elvocero.com and its social platforms. * Planned and executed the first digital… Show more Plan, develop and execute strategies to gather, edit and approve editorial content for a daily newspaper, digital platforms and monthly magazines. Manage and supervise news crews, including digital teams and graphic artists, and lead editorial meetings. Make daily editorial decisions to accomplish the company’s goals and vision. * Developed and implemented strategy to increase video feeds and livestreaming at elvocero.com and its social platforms. * Planned and executed the first digital coverage of a general election ever done by a newspaper in Puerto Rico, with 4 independent feeds. * Led the team that made El Vocero first in the market in readership and circulation. Show less Plan, develop and execute strategies to gather, edit and approve editorial content for a daily newspaper, digital platforms and monthly magazines. Manage and supervise news crews, including digital teams and graphic artists, and lead editorial meetings. Make daily editorial decisions to accomplish the company’s goals and vision. * Developed and implemented strategy to increase video feeds and livestreaming at elvocero.com and its social platforms. * Planned and executed the first digital… Show more Plan, develop and execute strategies to gather, edit and approve editorial content for a daily newspaper, digital platforms and monthly magazines. Manage and supervise news crews, including digital teams and graphic artists, and lead editorial meetings. Make daily editorial decisions to accomplish the company’s goals and vision. * Developed and implemented strategy to increase video feeds and livestreaming at elvocero.com and its social platforms. * Planned and executed the first digital coverage of a general election ever done by a newspaper in Puerto Rico, with 4 independent feeds. * Led the team that made El Vocero first in the market in readership and circulation. Show less



WOLE 12 (Univision)

• Aguadilla, Puerto Rico

• Director of News, Programming and Operations

  • Jan 2015 - Jan 2016

  Supervised news team, technical crew and master control. Performed strategic meetings with independent producers to increase local programming. Supervised production of commercials and station’s promos. Met with local mayors and community leaders to assess and strategize their communications needs. * Oversaw expansion of Noticias WOLE 12 by hiring producers, reporters/anchors, cameramen and weatherman. * Launched 2 half-hour newscasts targeted to residents of the Island’s west coast. *… Show more Supervised news team, technical crew and master control. Performed strategic meetings with independent producers to increase local programming. Supervised production of commercials and station’s promos. Met with local mayors and community leaders to assess and strategize their communications needs. * Oversaw expansion of Noticias WOLE 12 by hiring producers, reporters/anchors, cameramen and weatherman. * Launched 2 half-hour newscasts targeted to residents of the Island’s west coast. * Achieved significant growth in ratings. * Hired and mentored a talented group of young reporters; weatherman was later recruited by the Telemundo station in Dallas. Show less Supervised news team, technical crew and master control. Performed strategic meetings with independent producers to increase local programming. Supervised production of commercials and station’s promos. Met with local mayors and community leaders to assess and strategize their communications needs. * Oversaw expansion of Noticias WOLE 12 by hiring producers, reporters/anchors, cameramen and weatherman. * Launched 2 half-hour newscasts targeted to residents of the Island’s west coast. *… Show more Supervised news team, technical crew and master control. Performed strategic meetings with independent producers to increase local programming. Supervised production of commercials and station’s promos. Met with local mayors and community leaders to assess and strategize their communications needs. * Oversaw expansion of Noticias WOLE 12 by hiring producers, reporters/anchors, cameramen and weatherman. * Launched 2 half-hour newscasts targeted to residents of the Island’s west coast. * Achieved significant growth in ratings. * Hired and mentored a talented group of young reporters; weatherman was later recruited by the Telemundo station in Dallas. Show less



NBCUniversal Telemundo Enterprises

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• VP of News

  • May 2013 - Jun 2014

  Determined staffing requirements. Supervised daily activities of news anchors, reporters, and production staff (TV and social media) to achieve their highest level of performance and increase productivity. Fulfilled editorial and administrative duties in a fiercely stressful and fast-paced news operation. Assumed full responsibility in approving newscasts and special programming’s content. * Played a vital role in the major expansion to KSTS´s local news operation by hiring 19 people … Show more Determined staffing requirements. Supervised daily activities of news anchors, reporters, and production staff (TV and social media) to achieve their highest level of performance and increase productivity. Fulfilled editorial and administrative duties in a fiercely stressful and fast-paced news operation. Assumed full responsibility in approving newscasts and special programming’s content. * Played a vital role in the major expansion to KSTS´s local news operation by hiring 19 people and launching two weekday morning newscasts * Pioneered the successful implementation of a new state-of-the-art HD news studio * Achieved significant growth in ratings during the tenure as the Vice President of News * Initiated the development of budgetary plan to fund production operations and maximize investments * Oversaw the implementation of new systems and workflow for production of newscasts and social media content

• VP of News

  • 2007 - May 2013

  Managed news staff through numerous transitions, as well as the conversion from analog to HD television, and the implementation of a new editing system. Created new workflows to manage and move content between TV and digital platforms. Administered disciplinary procedures and evaluated work performance/efficiency of over 40 employees. Partook in union negotiations and collective bargaining meetings. Applied superior negotiation skills in producing political debates. * Developed special… Show more Managed news staff through numerous transitions, as well as the conversion from analog to HD television, and the implementation of a new editing system. Created new workflows to manage and move content between TV and digital platforms. Administered disciplinary procedures and evaluated work performance/efficiency of over 40 employees. Partook in union negotiations and collective bargaining meetings. Applied superior negotiation skills in producing political debates. * Developed special projects or events for sponsorship together with the Sales and Marketing departments * Significantly increased viewership by meticulously studying ratings trends and developing innovative strategies

• Assistant News Director & News Assignment Manager

  • 2004 - 2007

  Managed news coverage in coordination with reporters, field crews, and assignment desk staff; generating story ideas; and assigning stories. Worked closely with the Engineering Department to enhance proficiency in utilizing the ENG equipment. Rendered high level of assistance to the news director in evaluation of personnel. Fostered positive working relationships with news management and production staff. * Presided over the implementation of new technologies and workflow * Received… Show more Managed news coverage in coordination with reporters, field crews, and assignment desk staff; generating story ideas; and assigning stories. Worked closely with the Engineering Department to enhance proficiency in utilizing the ENG equipment. Rendered high level of assistance to the news director in evaluation of personnel. Fostered positive working relationships with news management and production staff. * Presided over the implementation of new technologies and workflow * Received appointment as the project manager for the design and construction of a news set * Arranged schedules to avoid overtime issues and organized all facets of major events



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Line Producer (Atlanta) / Senior Supervising Producer (Los Angeles) / Reporter (Los Angeles)

  • 1997 - 2004

  Exemplified remarkable talents in presenting scripted and unscripted live reports for both television and radio. Directed and coordinated daily operation of the LA Bureau toward the fulfillment of corporate target goals. Demonstrated in-depth knowledge and skills in creating rundowns of news stories. Produced key video and graphic elements with the executive producer. Performed control room production duties during live or taped newscasts and efficiently coordinated live shots. Oversaw the… Show more Exemplified remarkable talents in presenting scripted and unscripted live reports for both television and radio. Directed and coordinated daily operation of the LA Bureau toward the fulfillment of corporate target goals. Demonstrated in-depth knowledge and skills in creating rundowns of news stories. Produced key video and graphic elements with the executive producer. Performed control room production duties during live or taped newscasts and efficiently coordinated live shots. Oversaw the completion of shows’ "postmortem" reports. * Diligently managed the news coverage of special events, including the Oscar’s, Grammy’s and Cannes Film Festival * Conducted extensive research and developed news stories for television and radio from a wide range of topics * Instituted editorial guidelines for reporters and writers * Applied remarkable abilities to produce a daily entertainment show called “Escenario”, * Accomplished the production of live newscasts and other programming using Newswire and INEWS systems * Received the National Academy of Television Arts and Sciences Award as an integral part of CNN’s Team Coverage of 9/11 Show less Exemplified remarkable talents in presenting scripted and unscripted live reports for both television and radio. Directed and coordinated daily operation of the LA Bureau toward the fulfillment of corporate target goals. Demonstrated in-depth knowledge and skills in creating rundowns of news stories. Produced key video and graphic elements with the executive producer. Performed control room production duties during live or taped newscasts and efficiently coordinated live shots. Oversaw the… Show more Exemplified remarkable talents in presenting scripted and unscripted live reports for both television and radio. Directed and coordinated daily operation of the LA Bureau toward the fulfillment of corporate target goals. Demonstrated in-depth knowledge and skills in creating rundowns of news stories. Produced key video and graphic elements with the executive producer. Performed control room production duties during live or taped newscasts and efficiently coordinated live shots. Oversaw the completion of shows’ "postmortem" reports. * Diligently managed the news coverage of special events, including the Oscar’s, Grammy’s and Cannes Film Festival * Conducted extensive research and developed news stories for television and radio from a wide range of topics * Instituted editorial guidelines for reporters and writers * Applied remarkable abilities to produce a daily entertainment show called “Escenario”, * Accomplished the production of live newscasts and other programming using Newswire and INEWS systems * Received the National Academy of Television Arts and Sciences Award as an integral part of CNN’s Team Coverage of 9/11 Show less



NBCUniversal Telemundo Enterprises

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Public Affairs Director & Special Projects Producer

  • 1992 - 1997

  * Designed public service campaigns * Produced investigative news specials * Outlined coverage plans for political events, in Puerto Rico and the United States * Between 1994 and 1995, responsibilities included the production of the evening newscast.

• Assignment Editor & PSA Coordinator

  • 1991 - 1992

  * Researched and assigned stories for afternoon and evening newscasts * Prepared quarterly FCC reports * Scheduled Public Service Announcements



Department of Natural Resources

• San Juan, Puerto Rico

• Public Relations and Marketing Assistant

  • 1990 - 1991

  * Wrote news releases and educational material * Coordinated exhibitions * Wrote news releases and educational material * Coordinated exhibitions



NBCUniversal Telemundo Enterprises

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Graphics Designer & CG Operator

  • 1989 - 1990

  * Designed graphics for afternoon and evening newscasts * Operated CG system * Designed graphics for afternoon and evening newscasts * Operated CG system



NBCUniversal Telemundo Enterprises

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Producer

  • 1988 - 1988

  * Assisted production for political programming * Assisted production for political programming