Juan José Basto Plaza

Marketing Coordinator at Museo La Tertulia
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Contact Information
us****@****om
(386) 825-5501
Location
Cali, Valle del Cauca, Colombia, CO
Languages
  • Inglés Full professional proficiency
  • Español Native or bilingual proficiency

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Vanessa Rueda Nieto

Trabajar con Juan Jose ha sido una gran experiencia, ya que Juan Jose cuenta con mucha determinacion y disciplina para afrontar cualquier reto que se le presente. Juan Jose tiene siempre una gran dispocision para aprender y esta dispuesto a dar lo mejor de si siempre.

Cristian Mauricio Mosquera Golú

Me permito recomendar a Juan José Basto. A quien conozco desde la universidad, puedo rescatar que es una persona responsable y competente para cualquier actividad que se le asigne. Enfocado al logro y con alto interés de aprender crecimiento profesional.

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Credentials

  • Google Analytics Individual Qualification
    Google
    Mar, 2023
    - Nov, 2024
  • Marketing Estrategico con Google Analytics 4
    Platzi
    Mar, 2023
    - Nov, 2024
  • Introducción a SEO: Posicionamiento en Buscadores
    Platzi
    Nov, 2022
    - Nov, 2024
  • Basics: Data Analytics Everywhere
    Google
    Jun, 2022
    - Nov, 2024
  • Copywriting in social networks: Copywriting that converts
    Crehana
    Jan, 2022
    - Nov, 2024
  • Creativity, advertising and social networks
    Crehana
    Jan, 2022
    - Nov, 2024
  • Negotiation and Strategic Communication
    Crehana
    Jan, 2022
    - Nov, 2024
  • Leadership Program Retirement
    Pontificia Universidad Javeriana Cali
    Aug, 2018
    - Nov, 2024

Experience

  • Museo La Tertulia
    • Colombia
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Marketing Coordinator
      • Mar 2023 - Present

      Responsibilities: • Develop and execute marketing strategies to increase the Museum's own resources, including the proposal design and project presentation for potential partners and sponsors. • Build audience studies in order to apply data marketing strategies and successful user experiences. • Design and execute innovative marketing strategies based on data analysis of "Amigo Tertulia" memberships, with the objective of increasing the user database and encouraging active participation in the Museum's events and programs. • Manage the entire process of renting the Museum's spaces, from receiving applications to closing contracts and coordinating events. • Coordinate the production, user experience and development of new Museum Store products, from conceptualization to final design. Show less

  • Avidbots Corp.
    • Canada
    • Automation Machinery Manufacturing
    • 200 - 300 Employee
    • Remote Assistance
      • Apr 2022 - Dec 2022

      Responsibilities • Provide customer service regarding the operation of autonomous cleaning robots deployed internationally. • Analyze and document remote monitoring metrics/events. • Monitor and assist autonomous cleaning robots deployed internationally. • Investigate improvement strategies for the company's internal processes. Achievements: • Participated in the design of advertising campaigns included in the cleaning robots, offering a new revenue proposition reflected in a 15% increase in the company's revenue. • Strengthened my knowledge of the English language, acquiring an additional 50% of the technical-professional vocabulary. • Improved the customer service indicator, leaving it at 95% satisfaction in the term of 0 months. Show less

  • Marketing Consulting and Content Creation for Social Media
    • Cali, Valle del Cauca, Colombia
    • Independent Consultant
      • Aug 2021 - Oct 2022

      Responsibilities • Provide consulting services related to digital marketing for entrepreneurial brands. • Design disruptive and trending social media content for entrepreneurial brands. • Assistance in creating texts based on the SEO copywriting technique • Data and trend Analysis using Google Analytics. Achievements • Supplied advisory services to entrepreneurial brands to boost their positionings on social media, such as Instagram and Facebook, leading to an average 15% increase in conversion rates. • Designed innovative content for entrepreneurial brands with the purpose of increasing the views of their content on social media such as Facebook and Instagram. Boosting on average the content's visibility by 23%. • Created together with the entrepreneurial brands the production of texts applying SEO Copywriting, which helped to increase the interaction and traffic in their social media by 10%. Show less

  • Banco Davivienda
    • Colombia
    • Financial Services
    • 700 & Above Employee
    • Foreign Currency Trainee
      • Aug 2021 - Feb 2022

      Responsibilities: • Support and assistance to the foreign currency area, serving the SME, enterprise and corporate segments on service-oriented tasks such as opening and rollovers of foreign currency products. • Analyze monthly performance data of the foreign currency area, using tools like Excel. • Covering clients with respected to their financial obligations. Achievements: • Designed reports that merged quantitative, qualitative and graphical tools that allowed detailing the performance of the area. This made it possible to reduce reading and analysis times by 80%, additionally, it favored the analysis of trends along with long-term strategies. • Designed infographics of products in foreign currency which were sent to customers in order to make them aware of the entire product portfolio, increasing the conversion rate by 20%. Show less

Education

  • Pontificia Universidad Javeriana Cali
    International Business, Emphasis on Geographic Area Europe
    2018 - 2022
  • Pontificia Universidad Javeriana Cali
    Bachelor of Business Administration - BBA, Marketing Strategies
    2016 - 2022

Community

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