Experience

Clip

• Mexico
• Financial Services
• 700 & Above Employee

• Product Growth Associate Director

  • Jan 2023 - Present

• Sr Product Growth Manager

  • Apr 2022 - Mar 2023



Rappi

• Technology, Information and Media
• 700 & Above Employee

• CRM Growth Manager Latam

  • May 2021 - Mar 2022

  Direct the user retention - reactivation CRM strategies campaigns according to behavior & the user's life cycle (9 counties). Direct and plan the budget distribution through all of the segments. Generate insights through Data and validate it directing experiments - conversion metrics Work alongside the Data Science director in order to develop segmentation models that allow the ROI to be maximized. Work alongside the branding director in order to develop the best possible content with the aim of maximizing conversions. Work alongside the tech director in order to develop experiments that improve user experience Give visibility of the Squad's results and strategy to C levels Show less



Mayday

• United States
• Design Services
• 1 - 100 Employee

• Freelance - Startups Growth Strategist

  • Jul 2020 - Mar 2021

  Responsible for hunting the team proposing and directing them on the growth strategy two most important projects on the company. Create the measurement and acquisition plan which includes implementation in google analytics with delivery in the dashboard of Google data studio being scalable and feasible according to a maturity matrix of each project. Generate leads through a landing page, implement lead nurturing and scoring strategy by sending automated, relevant, and personalized content-generating effective conversions and valuable databases. Show less



Globant

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Growth - Senior Consultant / Manager

  • Jul 2018 - Jun 2020

  Digital Marketing Strategist and consultant to audit, propose and execute marketing strategies for clients cross-industries like banking health and beverage. Country leader for the specialist's team in Colombia. Founder of marketing automation and growth practice for the marketing studio of the company, responsible to pitch and develop pre-sales for worldwide Globant`s potential clients. AB InBev Growth director for tappit, “the loyalty app for beer lovers”. I had the challenge to manage the rebranding, set a tight OKRs and open the acquisition channels with the best CAC as possible, direct the growth team in content creation, social media management, marketing automation (emailing, push and SMS) and dashboard creation, making data-driven desitions to improve the awareness, acquisition, activation, retention and referrals of the app. Show less



Impulse

• Co Founder / CEO

  • Feb 2010 - Jun 2018

  Cofounder and growth manager, working closely with clients to redefine the digital business model strategy. responsible for planning and managing sales strategies, lead key accounts for digital brands of the agency since 2011, responsable for the 85% of sales. Work closely with planners and creatives of other agencies like Saatchi and Saatchi, Maccan and Leo to reach goals of campaigns in a digital ecosystem. Cofounder and growth manager, working closely with clients to redefine the digital business model strategy. responsible for planning and managing sales strategies, lead key accounts for digital brands of the agency since 2011, responsable for the 85% of sales. Work closely with planners and creatives of other agencies like Saatchi and Saatchi, Maccan and Leo to reach goals of campaigns in a digital ecosystem.



oruga touching dreams

• Sales and account executive manager Latam + Panama

  • Jan 2008 - Jan 2010

  Open Central Region market and develop new business according with specific needs in Region with notable increase on sales for the animation department of architectural projects by 150% in the first year. Sales and lead account manager Colombia + Panama Sales and executive manager for the architectural animation department of the studio, development of new business unit and opening of commercial relations for clients in Panama City Open Central Region market and develop new business according with specific needs in Region with notable increase on sales for the animation department of architectural projects by 150% in the first year. Sales and lead account manager Colombia + Panama Sales and executive manager for the architectural animation department of the studio, development of new business unit and opening of commercial relations for clients in Panama City



Ipsos

• France
• Market Research
• 700 & Above Employee

• trainer

  • Jan 2007 - Jan 2008

  As a trainer, I had responsibility of tabulating results and making presentations in the ad area, as well as assisting the team with meetings with clients for such as Colgate and Banco de Bogotá to deliveries an impact analysis of advertising. As a trainer, I had responsibility of tabulating results and making presentations in the ad area, as well as assisting the team with meetings with clients for such as Colgate and Banco de Bogotá to deliveries an impact analysis of advertising.