Experience

Digital Gurues
• Argentina
• Advertising Services
• 1 - 100 Employee
• Chief Operating Officer

  • Apr 2022 - Present


TaTa S.A.

• 1 - 100 Employee

• Digital Business Manager

  • Jun 2020 - Dec 2021

  Responsible for the digital development of the different business units forming Tata´s Holding Group, leading retail Group in Uruguay. Leading a team of 14 persons formed by business developers, analysts and designers, responsible for: - Detecting the main trends and technologies in the digital ecosystem and implementing them in the company. - Defining and implementing ecommerce strategy in order to be aligned to the trends that dominate the digital market. - Putting together a team capable of running the current digital businesses and building the future we envisioned. - Bringing to our clients the best UX possible in our digital assets. - The performance of the ecommerces of the Group, in terms of revenue, traffic, conversion and average spend. - Interacting with IT, Logistics, Operations, Sales, Finances and others support areas in order to coordinate the current operation and plan the upcoming developments. - Building and achieving the P&L for the digital businesses.



Mera Solutions

• Argentina
• Telecommunications
• 200 - 300 Employee

• General Manager

  • Dec 2019 - May 2020

  Head of Mera Solutions, a contact center that provides inbound and outbound services for clients such as Visa, ADT, Enel and Lo Jack, in Argentina. Most part of the time I spent at Mera Solutions was during the Covid pandemic, so during this period my main responsibilities were: - Prepare and execute a plan that will allow us to keep operating during the pandemic in totally different conditions than those that we had been operating until then. - Decentralize the operation of the contact center, making possible that each operator could work from his home. It took one month to completely decentralize the 800 operators, moving equipment to their home and reconfiguring the platform. - Ensure that the clients receive a service level similar to the one we offered before the pandemic. - Keep the morale up in a dramatic and uncertain context, in which our main clients significantly reduced their operation.



SommierCenter

• Argentina
• Textile Manufacturing
• 100 - 200 Employee

• Ecommerce and Digital Marketing Manager

  • Nov 2018 - Nov 2019

  Responsible for the digital marketing strategy for the company, looking after the integration of Sommiercenter in the digital ecosystem and the development of the website as a sales channel. Leading a team of 5 persons formed by analysts, designers and developers, responsible for: - Ensure the efficient communication of the brand in digital media, as a relevant part of the global media plan. - Define and implement ecommerce strategy in order to improve website performance and maximize return on investment. - Research market in order to discover new trends and technologies in order to improve website performance and brand awareness. - Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.



Google

• United States
• Software Development
• 700 & Above Employee

• Sales Manager

  • Aug 2013 - Jun 2018

  Working within the Large Customer Sales team focused on Google's ad products, responsible for managing the relationship with a +U$ 20M portfolio of the biggest Retailers in ARG (Musimundo, Garbarino, Frávega, Ribeiro, Falabella and main Supermarkets). Leading a team of 3 Sales Executives, responsible for defining the sales strategy, developing the relationship with key contacts. Accountable for: - Taking clients to the next level in their digital development. - Build and foster long-term relationships with client decision makers, as well as their agency counterparts. - Carry out long-term digital strategies through the agreement on Joint Business Plans. - Create and activate business strategies, account planning, and business processes for an assigned list of key accounts. - Hire, train and serve as a mentor to the members of the team. Main accomplishments: - Positioning ourselves as trusted advisors allowed us to grow our portfolio x4.5 in 5 years, in some cases growing over x5. - Helping biggest retailers in their digitalization process, both in performance and branding campaigns. Starting from 0% Share of Wallet we reached between 5% and 20% of SOW in branding campaigns, signing Join Business Plans and Upfronts deals with some of the clients.



Sprayette

• Argentina
• Advertising Services
• 100 - 200 Employee

• Sales and Marketing Manager

  • Aug 2010 - Jul 2013

  Head of the marketing and commercial area, leading a team of 20 persons formed by marketing analysts, designers and product managers, responsible for: • Revenue growth of the inbound and outbound campaigns. Generating revenues for U$15M a year, with a x2 growth in 3 years. • Media buying: negotiation with the biggest players in the media business, managing a U$2M budget a year. • Product Selection: test and approval of the products to be sold, defining the quantities to be purchased (local and imported). • Maximize the investment return in the media buying, looking for the more efficient combination product/media analyzing on a daily basis the performance of the products sold. • Development of new businesses to increase incomes and turn more profitable the telemarketer positions in the call center. Deals with Aldeas Infantiles increasing x10 the amount of monthly contributors. • Development of new channel sales (e-commerce, catalogue, mailing) and strengthen the existing one (TV, print and retail).



By cycle, Direct Mobile TV - Leading company of Mobile Entertainment in Argentina

• Business Manager US

  • Mar 2007 - Jul 2010

  Responsible for the start up and development of the entertainment mobile business through cellular phones in the US Hispanic market. Accountable for: • Agreement negotiation with the technological partner who provides By Cycle the connection with the mobile carriers. • Research on the hispanic market in the US, its characteristics and the best media mix to contact them. • Planning and buying the campaign for the launching of subscriptions services. • Subscribing agreements with media buyers for the development of mobile services in a revenue sharing basis.



Artear

• Argentina
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Manager for Non Traditional Advertising and New Business Development

  • Jan 2001 - Feb 2007

  Reporting to the Commercial Director with the responsibility of leading and coordinating a commercial team of 15 Sales Executives. Responsible for the management of Non-Traditional Advertising and New Business Development, which includes: 1. Generating and increasing incomes through Non-traditional advertisement:a) Product placement (PNT) within the shows of the programming of Channel 13. Selling 30 shows a year with a sales volume over U$ 10M.b) Revenue sharing agreements with CPG companies and services. Sales volume over U$ 4M.c) Barter deals: exchanging seconds against products and services required by Channel 13. Sales volume over U$ 8M. 2. Developing new businesses: Accountable for the business development of mobile contents for cellular phones in the TV industry, making a profitable business of U$2M a year using the seconds of publicity not sold to announcers. Pioneer channel in Argentina in the development of trivia games, ringtones and wallpapers.

• Brand Manager

  • Jan 1997 - Dec 2000

  Start up and development of a licensing business of Boca Juniors (one of the most popular soccer team) as a brand through consumer products and services.Leading and coordinating a team of 5, achieving the license of 90 annual agreements and a homogenous line of 650 products.



Walmart

• United States
• Retail
• 700 & Above Employee

• Co-Director of Operations

  • Jan 1995 - Dec 1996

  After graduating from College I was selected by Wal*Mart to be trained in a 3 months Management Program in Dallas to become part of the team launching Wal*Mart in Argentina. • Responsible for the set up, organization and supervision of the two first Wal*Mart Supercenters and two first Sam´s opened in Argentina. • In charge of the areas of Customer Service, Human Resources, Treasury, Front End, Merchandise Receipt, Payment to Suppliers and Returns. • Managing a team of 325 employees, 13 supervisors, 6 assistant managers.