Experience

Agencia de Seguros Falabella

• Colombia
• Insurance
• 100 - 200 Employee

• Jefe de Piso

  • Apr 2023 - Present



Agencia de Renovación del Territorio

• Bogotá

• Freelance – Project Coordinator

  • Feb 2021 - Dec 2022

  Responsibilities: - Establish and implement the strategy for the information collection process in the agency's territory. - Support the training processes of the operations team in charge of collecting information in the territory. - Define and identify information needs for the implementation of development programs with a territorial approach. - Evaluate, through the definition and implementation of KPI's in line with the process, the results of the operation for the optimization of the use of resources. Achievements: - Successfully implemented the first version of the information gathering strategy in territory for ART. Leaving as a result additional learning and improvements defined for a second version of the strategy. - I trained 100% of the team assigned to collect information in the territory within the proposed timeframe. Ensuring the start of the operation in a timely manner. - I supported in the design and implementation of the forms assigned for the collection of information in the territory. This according to the information needs previously identified and defined. - I established the KPI's, periodicity and measurement mechanisms to evaluate the efficiency and effectiveness of the process. This allowed an improvement in making more timely decisions in administrative terms for the entity. Show less



Distracom

• Colombia
• Oil and Gas
• 1 - 100 Employee

• Credit and Collections Director

  • Jan 2019 - Mar 2021

  Responsibilities: - Manage the processes of collection, credit allocation, customer creation and parameterization, state and private contracting, payment application and customer reconciliation; and electronic invoicing to customers. Having a work team for the development of each of these processes. - Coordinate the processes of the credit and portfolio area with internal and external clients to make the processes more efficient. - Support the commercial area in customer management regarding training, account statement reconciliations, invoicing and payments. - Follow up on the indicators of the credit and portfolio area to meet the goals set by general management and the board of directors. - Perform monthly and quarterly reports for general management and the board of directors, of the compliance of the various KPI's of each process of the credit and portfolio area. Achievements: - Implemented the migration to electronic invoicing. Optimizing the processes of reconciliation and application of payments. - I was able to maintain the portfolio turnover below the 30 days established as the limit desired by the company. - I improved the collection process by maintaining an average portfolio of 25 days and increasing the collection of interest on late payments by 5%. - I optimized the government contracting process by increasing the volume of government contracts awarded to the company by approximately 30%. Show less



Servicentro Proxxon S.A.S.

• Apartadó, Antioquia, Colombia

• Commercial Manager

  • Feb 2017 - Dec 2018

  Responsibilities: - Perform commercial management of fuel and lubricants, and provide support in the administrative control of the 5 points of sale of the company in the area of Urabá; and supporting the collection and recovery of the portfolio. - Supervise fuel and lubricant inventories and control their rotation. Ensure that the purchase prices of lubricants were favorable for the profitability of the company, making the respective negotiations with suppliers. - Make monthly reports to the general management on the commercial results of the month, compliance with the established goals and the historical evolution and analysis of the various established KPI's. Achievements: - I reactivated the lubricant sales business line. This implied for the company to develop a business line with profit margins above 20%. - I achieved a sales growth of more than 70%, exceeding the profitability desired by the company, in the assigned business units. - I restructured the work teams at the company's locations in the Urabá area, optimizing the execution of the various administrative tasks by approximately 30% and reinforcing the quality of customer service. - I improved the reports and the direction of the KPI's, for the commercial management, favoring the results of the month and the fulfillment of goals. Show less



Minerva Foods

• Brazil
• Food and Beverage Manufacturing
• 700 & Above Employee

• Commercial Analyst

  • May 2015 - Feb 2017

  Responsibilities: - Control inventories of assigned products in the Red Cárnica and FrigoSinú plants. - Support the accounting area with the processes of invoicing and collection of receivables from customers assigned by the commercial management, during 2015. - Coordinate with the production area the logistics and scheduling of deliveries for customers assigned by the commercial management. - Attend and resolve complaints and claims from assigned customers. - Make monthly reports for the commercial direction of the results of the month and the fulfillment of goals and KPI's. Achievements: - Achieved an efficient rotation of the most perishable products obtained in the bovine slaughtering (viscera, bone and the so called scrap). Ensuring more than 100% of the profitability desired by the company. - Improved coordination with the production area ensuring 100% compliance with the weekly requirements of assigned customers. - I improved the reports and the direction of the KPI's, for the commercial management, favoring the results of the month and the fulfillment of goals. Show less



Berlitz Corporation

• United States
• Education
• 700 & Above Employee

• Marketing Assistant for the LAN Region

  • Apr 2014 - May 2015

  Duties: -Responsible for providing strategic support to the marketing management for Colombia, Venezuela, Peru and Ecuador (LAN Region). -Work together with the marketing management for the region, in the development and follow up of the execution of the marketing tactics implemented in each country. -In charge of building daily reports of campaign performance and its impact on sales and KPI's of the company. -Support to the marketing management for the region, in the execution and budget control of the department in all countries. -In charge of the diligence of briefs for the PR, BTL and creative agency; also maintain contact and manage of various types of suppliers. Achievements: -Overachieved annual goals of leads generated by marketing campaigns and activities for subsequent management of the commercial area. -Participated in the creation of the 2015 campaign "Tus Sueños no dan Espera" which was implemented throughout the LAN Region at ATL and BTL level. -Improved daily reports on the performance of the campaigns and their impact on the company's sales and its KPI's. Show less

• Community Manager

  • Jan 2013 - Apr 2014

  Duties: -Responsible for the management of the Facebook social network for Berlitz Colombia, Venezuela, Ecuador, Peru and Puerto Rico (LAN region). -Responsible for weekly reports and analysis of the performance, evolution and composition of the Facebook accounts in the five countries for the management of the marketing department in the LAN region. -Making the management and contact of the leads generated in the social networks of the 5 countries with the commercial area. Achievements: -Meet more than 100% of the monthly growth and engagement goals proposed by the marketing department. -I proposed and executed the initiative to use in an efficient and controlled manner, the social network Facebook as a channel for commercial leads and profiles of people interested in working with the company. Show less



Publicar - Publicidad y Soluciones Multimedia S.A

• Advertising Services
• 300 - 400 Employee

• Community Manager

  • Sep 2012 - Jan 2013

  Duties: -Responsible for the management of social networks Facebook, Twitter and Youtube for the community of recommendations and brand Ciudad Guru. -Responsible for making weekly reports on the performance and evolution of the accounts in the three social networks of the Ciudad Guru brand. In addition to the realization of a monthly report for the global marketing management and another for the board of directors on the social networks of Publicar, Yayanga and Ciudad Guru brands. -Responsible also for making contact with potential customers through social networks and liaising with the commercial area to generate sales leads for the various products. Achievements: -Meet more than 100% of the monthly growth and engagement goals proposed by the marketing department. -Achieved the annual goal of 500,000 fans one month earlier than expected.-I made the brand end the year as the fourth media in social networks in Colombia according to the SocialBakers ranking, far surpassing the direct competition. Show less

• Community Manager

  • Jul 2012 - Sep 2012

  Duties: -Responsible for the management of the social networks Facebook, Twitter and Youtube for the Publicar brand. -Responsible for making weekly reports on the performance and evolution of the accounts in the three social networks. Achievements: -I was the first Community Manager for Publicar, meeting the monthly growth and engagement goals proposed by the marketing department. Making a classic brand as Publicar had a positive reception to social networks.

• Marketing Intern

  • Feb 2012 - Aug 2012

  Duties: -Responsible for providing strategic support to the head of marketing for Colombia, Central America and Ecuador. -Responsible for the construction of monthly reports on the execution of marketing tactics developed in each region. -Support to the marketing area in the execution and budget control of all zones. -In charge of the diligence of briefs for the PR, BTL and creative agency. Achievements: -Participated in the improvement of the monthly report of the marketing area, improving the times and processes of sending and consolidation of information from the different teams that made up the area. -I helped with the coordination of the endomarketing project to involve employees with the product Ciudad Guru, taking care of the operation of the platform, recording and verifying information and performing the necessary monitoring of all related activities such as customer relations and loyalty, and the delivery of contest prizes. Show less