Juan Felipe Gutiérrez

Digital Marketing Intern at Global Commerce Media GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Guayaquil, Guayas, Ecuador, EC

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Credentials

  • Cloud Computing
    Google Actívate
    Aug, 2023
    - Nov, 2024
  • Curso de Desarrollo de Apps Móviles
    Google Actívate
    Aug, 2023
    - Nov, 2024
  • Curso de Introducción al Desarrollo Web: HTML y CSS (2/2)
    Google Actívate
    Aug, 2023
    - Nov, 2024
  • Curso de introducción al desarrollo web: HTML y CSS (1/2)
    Google Actívate
    Aug, 2023
    - Nov, 2024
  • Digitaliza paso a paso tu negocio con herramientas de Google
    Google Actívate
    Aug, 2023
    - Nov, 2024
  • Comercio electrónico
    Google Actívate
    Jul, 2023
    - Nov, 2024
  • Competencias digitales para profesionales
    Google Actívate
    Jul, 2023
    - Nov, 2024
  • Fundamentals of digital marketing
    Google Actívate
    Jul, 2023
    - Nov, 2024
  • Productividad Personal
    Google Actívate
    Jul, 2023
    - Nov, 2024
  • Transformación digital para el empleo
    Google Actívate
    Jul, 2023
    - Nov, 2024

Experience

  • Global Commerce Media GmbH
    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Digital Marketing Intern
      • Sep 2023 - Present

      - Support in the planning and execution of campaigns. - Assist in the planning and execution of events, as well as promotional efforts for these events. - Manage and create content and interaction on our social media channels: Facebook, Instagram, Snapchat, Blog, Twitter, and TikTok. - Create and send direct mail. - Liaison with clients to collaborate on special projects. - Identify collaboration opportunities and follow up on the execution of agreed projects. - Online promotion activities targeting different markets. - Production and translation of online materials. - Tracking and optimizing web traffic through SEO, link building, SEA, social ads, and remarketing activities. Show less

  • Daily Juice Digital Marketing & Email Agency
    • Ecuador
    • Consultant
      • Mar 2023 - Present

      - Inbound Marketing Strategies - Copywriting/Ghostwriting - Website development and optimization for SEO - Email Marketing - Social Media Marketing - HubSpot & SEMrush for Leads Management - Google Analytics / Ads - Link building - Content Marketing - Inbound Marketing Strategies - Copywriting/Ghostwriting - Website development and optimization for SEO - Email Marketing - Social Media Marketing - HubSpot & SEMrush for Leads Management - Google Analytics / Ads - Link building - Content Marketing

  • Patacón Pisado
    • Ecuador
    • Business Development Manager
      • Apr 2015 - Jan 2023

      - Drive restaurant growth and profitability. - Take advantage of business opportunities and manage them with innovative sales tactics to improve sales performance. - Develop a strategic sales plan, achieve sales objectives, and align with company goals. - Leverage the market and competition to build a strategic sales plan. - Develop and maintain strong relationships with suppliers and key accounts. - Responsible for customer relationship management across channels. This includes planning, organizing, and executing sales-related activities, with a strong responsibility to meet quotas and objectives. - Engage in the local market to capitalize on existing opportunities and generate new business opportunities and sales growth. - Identify, lead, and close new high-quality projects. - Create marketing plans to drive sales generation and additional revenue. - Form strategic alliances to drive revenue growth. Show less

  • FOMAT Medical Research
    • United States
    • Research Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2014 - Feb 2015

      - Refine and maintain branding standards across all digital media channels/formats. - Develop and implement strategies to strengthen the company's presence in the market. - Create awareness about the company's business activities and brand. - Supervise the digital marketing department, providing guidance and feedback to other marketing professionals. - Work with the founders to translate their vision into marketing efforts. - Design and implement social media strategy. - Plan and execute campaigns for company events, branding, and other needs. - Produce valuable content for online presence and company publications. - Collaborate closely with design and audiovisual production teams. - Conduct general market research to stay updated with market trends. - Serve as the main point of contact for the organization with external parties such as influencers, freelancers, and potential clients. - Train and develop all members of the marketing team. Show less

  • Worldpanel by Kantar
    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Account Manager - Team Leader
      • Dec 2012 - Dec 2013

      Accounts: Unilever, Bimbo, Sumesa, Coca-Cola, Toni, Clorox, Kimberly-Clark, amongst others.- Supervise and train 2 account executives.- Present results to high-level client management and provide tactical recommendations to marketing teams.- Develop a growth strategy focused on both financial gain and customer satisfaction.- Conduct research to identify client needs, challenges, and expansion plans.- Identify the relationship map within client structures.- Conduct research to identify new markets and customer needs.- Promote company products/services, addressing or anticipating customer objectives.- Provide reliable feedback and post-sales support.- Build long-term relationships with existing customers.- Maintain records of sales, income, invoices, etc.- Identify and develop new and existing referral sources to establish successful relationships.- Manage a portfolio of merchants based in different regions/countries. Show less

    • Account Executive
      • Jan 2012 - Nov 2012

      - Analysis of quantitative information.- Preparation of the presentation of studies' results.- Prospecting and monitoring of potential and current customers.- Identify and generate revenue through upselling and cross-selling to existing customers.- Proactively own and manage a book of accounts, including decision-maker relationships.- Consult existing clients on the internal processes to drive change and expand the use of product offerings.- Lead business reviews, execute plans to deliver maximum revenue potential, and increase renewal rates.- Develop, manage, and forecast a sales pipeline through regular engagement, outreach, and partnership with customer success.- Meet or exceed monthly and yearly revenue quota Show less

  • Grupo Bimbo
    • Food and Beverage Services
    • 700 & Above Employee
    • Trademarketing Coordinator
      • Nov 2010 - Dec 2011

      - Supervise the team of 10 merchandisers/promoters. - Coordinate and execute Trade Marketing activities. - Manage the Annual Strategic Plan in order to increase MS, Sell-Out, and Sell-In, considering: - Overview and Adaptation of the Promotional Plan - Consumer Trends - Launches - Key Initiatives - Sales Fundamentals - Analyze pricing strategy by customer on a weekly basis. - Develop Action Plans to drive sales in Sell-Out. - Supervise the performance of suppliers - shoppers, in order to ensure effectiveness in the implementation of activities at the point of sale. - Manage the established budget for Trade Marketing investments by customer and by channel. Show less

  • Bosch
    • Germany
    • Software Development
    • 700 & Above Employee
    • Marketing Assistant
      • Jun 2008 - Aug 2010

      - Visit the market to gather price information, promotions, competition activities, and review executions to propose tactical actions towards channels and consumers that generate rotation and brand valorization. - Generate reports for promotional monitoring and investment control for immediate decision-making. - Monitor compliance with Trade Plans. - Coordinate the development of POP materials and sales support for deployment to the sales force. - Provide support in campaigns and launches, coordinating activities with agencies and preparing quotes. - Follow up on payment of invoices from suppliers that support the company's various activities. - Settle the expenses incurred and approved by the company at the end of each month, in order to provide the required account reconciliation. Show less

  • Kimberly-Clark
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Representative - Traditional Trade
      • Jan 2007 - Mar 2008

      - Establish and maintain good relationships with channel customers. - Market the company's product portfolio, ensuring compliance with the assigned sales budget. - Make payments to clients within the established deadlines. - Adequately execute the commercial, marketing and trade marketing plans established by the company. - Follow up on the dispatch and delivery of orders. - Visit and advise channel clients. - Comply with operational discipline. - Establish and maintain good relationships with channel customers. - Market the company's product portfolio, ensuring compliance with the assigned sales budget. - Make payments to clients within the established deadlines. - Adequately execute the commercial, marketing and trade marketing plans established by the company. - Follow up on the dispatch and delivery of orders. - Visit and advise channel clients. - Comply with operational discipline.

Education

  • Carlos III de Madrid University
    Magister in Commercial & Marketing Direction, Marketing
    2010 - 2013
  • Catholic University of Santiago de Guayaquil
    Marketing Professional, Marketing
    2004 - 2009

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