Juan Diego Peláez Castro
Influencer Marketing Specialist at Anatol Equipment Manufacturing Co.- Claim this Profile
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Bio
Diego Restrepo
I worked with Juan Diego for almost four years, and I can recommend him as a person who has high ethic standards, dedication, passion, deep knowledge, and excellent skills on whatever challenge he faces to provide modern business solutions. His has a lot of knowledge in the marketing/advertisement industry and his experience is vast and extensive. He is an ambitious and powerful goal oriented co-worker. Juan Diego leads by example, and many people at BIG Holding or its clients can prove that his enthusiasm and dedication are both inspiring and motivating. As a Strategic Planner, Juan Diego makes the impossible possible. Experiencing his fast and sharp mind at the office was a privilege. I teamed with him on several occasions, and I am grateful for everything he has taught me.
Diego Restrepo
I worked with Juan Diego for almost four years, and I can recommend him as a person who has high ethic standards, dedication, passion, deep knowledge, and excellent skills on whatever challenge he faces to provide modern business solutions. His has a lot of knowledge in the marketing/advertisement industry and his experience is vast and extensive. He is an ambitious and powerful goal oriented co-worker. Juan Diego leads by example, and many people at BIG Holding or its clients can prove that his enthusiasm and dedication are both inspiring and motivating. As a Strategic Planner, Juan Diego makes the impossible possible. Experiencing his fast and sharp mind at the office was a privilege. I teamed with him on several occasions, and I am grateful for everything he has taught me.
Diego Restrepo
I worked with Juan Diego for almost four years, and I can recommend him as a person who has high ethic standards, dedication, passion, deep knowledge, and excellent skills on whatever challenge he faces to provide modern business solutions. His has a lot of knowledge in the marketing/advertisement industry and his experience is vast and extensive. He is an ambitious and powerful goal oriented co-worker. Juan Diego leads by example, and many people at BIG Holding or its clients can prove that his enthusiasm and dedication are both inspiring and motivating. As a Strategic Planner, Juan Diego makes the impossible possible. Experiencing his fast and sharp mind at the office was a privilege. I teamed with him on several occasions, and I am grateful for everything he has taught me.
Diego Restrepo
I worked with Juan Diego for almost four years, and I can recommend him as a person who has high ethic standards, dedication, passion, deep knowledge, and excellent skills on whatever challenge he faces to provide modern business solutions. His has a lot of knowledge in the marketing/advertisement industry and his experience is vast and extensive. He is an ambitious and powerful goal oriented co-worker. Juan Diego leads by example, and many people at BIG Holding or its clients can prove that his enthusiasm and dedication are both inspiring and motivating. As a Strategic Planner, Juan Diego makes the impossible possible. Experiencing his fast and sharp mind at the office was a privilege. I teamed with him on several occasions, and I am grateful for everything he has taught me.
Credentials
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Charla: "Branding en la Estrategia Digital"
Universidad EANOct, 2021- Oct, 2024 -
HubSpot Inbound Certification
HubSpot AcademyNov, 2018- Oct, 2024 -
Google Analytics para Principiantes
GoogleNov, 2018- Oct, 2024 -
Workshop en Psicología Positiva en las Organizaciones
Aden Business School
Experience
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Anatol Equipment Manufacturing Co.
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Influencer Marketing Specialist
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May 2022 - Present
Leader of the global influencer marketing strategy, building strategies with our clients that allow us to strengthen relationships, contributing to the reputation and results of the company. Leader of the global influencer marketing strategy, building strategies with our clients that allow us to strengthen relationships, contributing to the reputation and results of the company.
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Ultragroup
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Colombia
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Travel Arrangements
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1 - 100 Employee
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Gerente de Marketing
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Mar 2020 - Aug 2021
Liderar la estrategia de marketing de la compañía para los diferentes canales (B2C, B2B y B2B2C) en cada uno de los países; Colombia, Ecuador, Perú y México. Logros: Crecimiento en el tráfico/cotizaciones. Incremento en las ventas consolidadas del 4Q del 2020. Crecimiento exponencial en las rentas de autos en mayo de 2021. Definición de un territorio de marca desplegado en una estrategia omnicanal. Liderar la estrategia de marketing de la compañía para los diferentes canales (B2C, B2B y B2B2C) en cada uno de los países; Colombia, Ecuador, Perú y México. Logros: Crecimiento en el tráfico/cotizaciones. Incremento en las ventas consolidadas del 4Q del 2020. Crecimiento exponencial en las rentas de autos en mayo de 2021. Definición de un territorio de marca desplegado en una estrategia omnicanal.
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Asequimicos S.A.S.
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Computers and Electronics Manufacturing
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Director de Marketing y Servicios Creativos
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Nov 2018 - Sep 2019
Estructuración e implementación del plan de marketing de acuerdo los retos y objetivos definidos. Logros: - Posicionamiento de marca en las nuevas unidades de negocio. - Estructuración y desarrollo de la estrategia digital incrementando el engagement y la interacción de los contenidos. - Adquisición de leads en los eventos en que participó la marca. Estructuración e implementación del plan de marketing de acuerdo los retos y objetivos definidos. Logros: - Posicionamiento de marca en las nuevas unidades de negocio. - Estructuración y desarrollo de la estrategia digital incrementando el engagement y la interacción de los contenidos. - Adquisición de leads en los eventos en que participó la marca.
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Senior Planner
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Nov 2014 - Oct 2018
Construcción y dirección de estrategias de marketing integrando disciplinas de ATL, Digital, CRM y BTL para resolver las necesidades de los diferentes públicos (interno/externo) para las cuentas de Auteco, Corona, El Colombiano, Ellipse, Le*Bon, LifeMiles, MasterCard, Phillip Morris, Protección, Renault, SURA (Seguros/EPS) y Unicentro. Liderazgo en el desarrollo de talleres para: - Construcción de Marca. - Propuesta de Valor. - Mercadeo Relacional (CRM). - Journey o puntos de contacto. -Tendencias de Consumidor. Show less
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Insight Planner
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Apr 2014 - Oct 2014
Desarrollo de estrategias de marketing para las marcas: Ducales, Festival, GANA, Saltín Noel y Tosh. - Desarrollo y coordinación de exploraciones o investigaciones de mercado para medir percepciones de nuevos productos, sabores o para encontrar insights relevantes para cada uno de los consumidores acordes a cada marca. - Store Check – Análisis periódico de los productos en los diferentes canales de distribución. Desarrollo de estrategias de marketing para las marcas: Ducales, Festival, GANA, Saltín Noel y Tosh. - Desarrollo y coordinación de exploraciones o investigaciones de mercado para medir percepciones de nuevos productos, sabores o para encontrar insights relevantes para cada uno de los consumidores acordes a cada marca. - Store Check – Análisis periódico de los productos en los diferentes canales de distribución.
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Pérez&Villa
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Spain
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Medical Practices
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Planner
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Mar 2012 - Apr 2014
Construcción de estrategias de marketing para: Avinal, Blancox, Colanta, Coordinadora, Edding, Enlace Operativo, Mimos, Refisal, San Vicente Fundación y Tablemac. Construcción de estrategias de marketing para: Avinal, Blancox, Colanta, Coordinadora, Edding, Enlace Operativo, Mimos, Refisal, San Vicente Fundación y Tablemac.
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Comunicador de Mercadeo
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Jun 2008 - Dec 2011
Construcción e implementación de estrategias para impulsar ventas (vídeos, material P.O.P, SMS, e-mailing). · Apoyo estratégico en el análisis y definición de los planes de incentivos para las representantes de ventas. · Análisis de los programas de incentivos en la competencia. · Direccionamiento de pauta (TV nacional y radio). · Apoyo en estimación de ventas y flow de inventario. · Implementación de proyecto para modificar y potenciar las conferencias de ventas. Construcción e implementación de estrategias para impulsar ventas (vídeos, material P.O.P, SMS, e-mailing). · Apoyo estratégico en el análisis y definición de los planes de incentivos para las representantes de ventas. · Análisis de los programas de incentivos en la competencia. · Direccionamiento de pauta (TV nacional y radio). · Apoyo en estimación de ventas y flow de inventario. · Implementación de proyecto para modificar y potenciar las conferencias de ventas.
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Education
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2016 - 2018
Universitat Politècnica de Catalunya
MBA con Orientación en Business Innovation, Administración y gestión de empresas, general -
2018 - 2018
The George Washington University - School of Business
Specialization in Business Innovation, Executive Education Program -
2004 - 2009
Universidad Pontificia Bolivariana
Comunicador Social & Periodista, Ciencias Sociales -
2022 - 2023
Universitat de Barcelona
Máster En Marketing Digital, Growth Hacking y E-commerce
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