Experience

designing lighting

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• European Lighting Contributor

  • Feb 2021 - Present

  I am collaborating with the american lighting magazine DESIGNING MAGAZINE in its european section as a contributor. I am collaborating with the american lighting magazine DESIGNING MAGAZINE in its european section as a contributor.



HER Lighting

• Spain
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Global Business Development Director

  • Feb 2021 - Oct 2022

  HER. light lovers HER Lighting arises from our experience and continuous study in the lighting world. We have learned that right lighting of a project beautifies it. We know the importance of enhancing the architecture, the chiaroscuro, light up where is required, to accompany design with light. We design luminaires to create the maximum visual comfort. With the aim of offering the best lighting solution and to create the right lighting for each space, moment, atmosphere and client. We are interested in details because the details make the design (Charles Eames). We know light can improve our lives. An adequate lighting can help us in our day-to-day, to do more, to rest better as well as to optimize business by means of a proper use of the color temperature, the lighting control and a studied power. Lighting for well-being, for making us feel better, for becoming happier. We care about the environment. We search the sum efficiency in the performance of our luminaires, reducing to the maximum its consumption. We work with sustainable and recyclable materials. We have only one earth and we must take care of it. All of this is HER. More than a brand, an homage to light.



CASTAN Architectural Lighting

• Spain
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Global Business Development Director

  • Feb 2019 - Feb 2021

  CASTAN LIGHTING was founded in 1979 from the merger of three lighting professionals with experience until then 10 years in the art of designing and manufacturing lamps and fluorescent systems. Throughout these years, we have developed, implemented and innovative technologies in line with the ages. Currently, our facilities include 4000 square meters, with the most modern machinery, computer systems design and testing laboratory for the creation of our products. Service and Quality products are our pillars. The quality of our products is an essential requirement at the time of its development, we use the best components and electronic equipment, recognized and prestigious European brands. Materials and finishes are of the highest quality. Thanks to this we offer 5 years warranty Full warranty in on all our products with LED technology. In CASTAN, the most important is the customer service, technical advice and analysis needs of each project. Today, almost 60% of our production is custom made. ARCHITECTURAL LIGHTING It is a pleasure to offer you, through Castan architectural lighting range, the latest technical lighting program with the most updated technology for Outdoor and Indoor applications. GLOBE DECORATIVE COLLECTION Wide range of pendant luminaires and wall lamps including bigger sizes, more innovative and bold finishes, among which we emphasize the rust in different tonalities such as old-aged gold, worn-effect black and a cyan tone simulating a natural rusting process of about 30 years. THE ENVELOPING LIGHT EXPERIENCE The WINGS system, deployed over the surfaces of a chosen environment, conveys a world of new sensations to the observer. The onlookers participate in a magical experience of enveloping light, where the convergence of all-encompassing light with dynamic systems, in white of colored hues, heightens the impact.



ATP lighting

• Spain
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Export Area Manager for Middle East and North Africa

  • Mar 2018 - Jan 2019

  As Export Area Manager for Middle East I work for a world leading manufacturer like ATP Lighting which produces high-quality street furniture and street lighting based on technical engineered polymers that permanently resolve the recurring problems of outdoor lighting: corrosion, electrocution and vandalism. I report directly to the VicePresident of Operations who is based in Pamplona, Spain. I am responsible for achieving the sales target fixed for the area. The Middle East area is composed by the following countries Kuwait, Lebanon, Jordan, Saudi Arabia, Bahrain, Qatar, United Arab Emirates, Oman, Yemen, Syria, Iraq, Iran, etc...The North Africa area is mainly composed by the following countries Morocco, Tunisia, Argelia, Lybia and Egypt, etc... Responsible for promoting the product in the consultants, architects, engineers, lighting designers and distributors and have to support distributors in their sales operation, training its sales network, and promoting the product in its own customers. ATP Lighting is an spanish company located in Navarra and dedicated to the production of high-quality urban furniture and street lighting based on technical engineered polymers that permanently resolve the recurring problems of outdoor lighting: corrosion, electrocution and vandalism. ATP Lighting is not only satisfied with complying with all norms and regulations that guarantees the maximum quality and security of our products, moreover we are applying exhaustive quality controls so that we can offer a guarantee 5 times superior than other manufacturers of outdoor lighting, total 10 years warranty, the longest warranty of the sector. To this day, ATP Lighting is the only manufacturer of public lighting and street furniture in the world who has been awarded this prize, the ISSOP seal.



LUXIONA

• Spain
• Design
• 1 - 100 Employee

• Export Area Manager for Middle East

  • Sep 2015 - Feb 2018

  As Export Area Manager for Middle East I work for a leading manufacturer like LUXIONA Group which produces mainly lighting equipment and solutions. I report directly to the Export General Manager who is based in Barcelona, Spain. I am responsible for achieving the sales target fixed for the area. The area is composed by the following countries Kuwait, Lebanon, Jordan, Saudi Arabia, Bahrain, Qatar, United Arab Emirates, Oman, Yemen, Syria, Iraq, Iran, etc... Responsible for promoting the product in the consultants, architects, lighting designers and distributors and have to support distributors in their sales operation, training its sales network, and promoting the product in its own customers. In close partnership with each Brand Management Team, I am responsible for the main here-under tasks: - Provide market analysis on: key players, distribution channels, purchasing behaviours, competition, etc.. - Identify and build first contact with main key market players - Provide guidelines on development plans to carry out - Monitor activity and business performance of partners and customers As part of my role, I occasionally contribute to the global activity of the International Team through various projects and analysis on any international market (close follow-up of specific customers, analysis, potential client search, etc…). My commercial sensitivity, my leadership and initiative, combined with my analytical & technical skills will guarantee my performance and fulfillment into a Group with strong international development and ambition like LUXIONA Group. Skills • Proactive field sales experience • Bid / Tender / Proposal experience • Lighting solution sales experience • Account Management experience • Geographically aware • Highly developed organisational skills • Ability to work in an individual or team environment • Excellent communication skills



Grupo Lledó

• Spain
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Export Area Manager for Middle East and Eastern Mediterranean

  • Mar 2012 - Sep 2015

  As Export Area Manager for Middle East & Eastern Mediterranean I work for a leading manufacturer like LLEDO Group who produces mainly lighting equipment and solutions. I report directly to the Export General Manager who is based in Spain. I am responsible for achieving the sales target fixed for the area. The area is composed by the following countries Kuwait, Lebanon, Jordan, Saudi Arabia, Bahrain, Qatar, United Arab Emirates, Oman, Yemen, Syria, Iraq, Iran, Egypt, Turkey, Greece, Cyprus, Malta, Israel, etc... Responsible for promoting the product in the consultants, architects, lighting designer and distributors and have to support distributors in their sales operation, training its sales network, and promoting the product in its own customers. In close partnership with each Brand Management Team, I am responsible for the main here-under tasks: - Provide market analysis on: key players, distribution channels, purchasing behaviours, competition, etc.. - Identify and build first contact with main key market players - Provide guidelines on development plans to carry out - Monitor activity and business performance of partners and customers As part of my role, I occasionally contribute to the global activity of the International Team through various projects and analysis on any international market (close follow-up of specific customers, analysis, potential client search, etc…). My commercial sensitivity, my leadership and initiative, combined with my analytical & technical skills will guarantee my performance and fulfillment into a Group with strong international development and ambition like LLEDO Group. Skills • Proactive field sales experience • Bid / Tender / Proposal experience • Lighting solution sales experience • Account Management experience • Geographically aware • Highly developed organisational skills • Ability to work in an individual or team environment • Excellent communication skills



DVL Design Consulting

• Barcelona y alrededores, España

• Founder / Sales & Technical Director

  • Aug 2008 - Feb 2012



Sutega

• Spain
• Design Services
• 1 - 100 Employee

• Country Sales Director

  • Jan 2004 - Aug 2008



Iduna SA

• Portugal
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Country Sales Director

  • Jan 2003 - Jan 2004

• Head of Projects

  • Feb 2002 - Jan 2003



COSMOBEL Group

• Santiago de Compostela y alrededores, España

• Head of Projects

  • Jun 1999 - Feb 2002