Experience

Esko

• Belgium
• Software Development
• 700 & Above Employee

• General Manager - Latin America

  • Mar 2022 - Present

  Greater Orlando - Responsible for Latin America software and Hardware solutions to Design, Create, Expose, and Inspect the Packaging, Labels, and Color in the Printing Industry.

• Sales Director - North Cone

  • Feb 2021 - Present

  Latin America


AVT
• United States
• Software Development
• 1 - 100 Employee
• Sales Director - Latin America

  • Jul 2009 - Feb 2021


X-Rite Inc. / Pantone Inc.

• Regional Sales Manager

  • Sep 2000 - May 2009

  Responsible for the management of Direct and Channel sales in the Latin American Region. Develop all the sales and distribution strategies for products sold by X-Rite Inc. and Pantone Inc. in the different industries like Printing, Plastics, Automotive, Textile, etc.


X-Rite Inc.
• Regional Sales Manager

  • 2000 - 2009


Atlantic Zeiser Inc.

• United States

• Regional Sales Director - Latin America

  • Jan 1996 - Aug 2000

  Developed sales strategies, distribution channels, and product portfolio to sell into the Security Printing Market in the Central American, South American and Caribbean Region.



Eastman Kodak Company

• Manufacturing
• 700 & Above Employee

• Marketing Manager - Caribbean & Central American Region

  • 1991 - 1993

  Marketed high capital equipment, software, and consumable products into 27 countries. Coordinated and implemented all sales efforts, marketing and promotional programs, communications, training, and services for the distribution channels. Responsible for the development and implementation of Annual Operating Plans including marketing strategy, product mix, new products introduction, advertising, value creation, pricing, and distribution.

• Regional Markets Development Manager - Latin American Region

  • 1987 - 1991

  Responsible for the development and implementation of marketing strategies, communications, and Annual Operating Plans for a $44M region. Launched all new products, training programs, forecasting, and services into 31 countries. Evaluated all channels on productivity and potential according to market environment, competitive activities, and product analysis. Evaluated product mix and sales volumes to determine inventory levels and lead times