Experience

Bayer Hispania

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Country Head Bayer Radiology Spain

  • Nov 2022 - Present

• Country Head Bayer Radiology Spain

  • Nov 2022 - Present

• Marketing Manager Radiology

  • Jan 2018 - Present

  Design and implement a strategic plan that allows maintaining the leadership and sustainable development of the business in the Spanish market

• Head of Sales Strategy and KAMS Radiology

  • Jan 2020 - Nov 2022



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Marketing Manager Andina & Cono Sur Radiology & Interventional Sales Manager Ecuador & Peru

  • Feb 2012 - Present

  Creation and implementation of Regional Marketing Plan for Radiology Market.· Formulate, direct and coordinate marketing activities and policies to promote our products and add values.· Coordinate and participate in promotional activities and events (Congress, Stand Alones, simposias, expert meetings)· Coordinate and implement launches for new products.· Develop internal synergies with other business units.· Plan and co-ordinate, liaising with suppliers, to deliver marketing and promotional material.· Mantein and develop strong relation with KOL´s, speakers and societies in the region.· Establishes sales objectives by forecasting and developing annual sales quotas for Ecuador and Perú; projecting expectedsales volume and units.· Optimize forecast accuracy.· Monitor customer preferences & needs to determine focus of tactic plans and sales efforts.· Maintains our sales team motivated and very well trained.· Determine price schedules and discount rates for direct clients and Medrad distributors.· Advise dealers and distributors on tenders, internal procedures and technical & clinical support to ensure functionaleffectiveness of business and Medrad products.· As responsible for P&I Prepare & monitor budgets and approve budget expenditure for Colombia, Ecuador & Perú. Show less

• Brand Manager

  • Jun 2007 - Jan 2012

  • Creation and implementation of marketing plan for MRI portfolio.• To develop and coordinate Marketing/Medical activities.• Developing strong relationships with KOL and Radiology societies.• Marketing mix activities related with our strategic brands.• Preparation of International, National and Regional congress, meetings and workshops.• Adaptation and promotion of marketing materials and strategies for the Spanish Market.• Responsible for sales forecasting accurancy for MRI Products.• Monitoring and controlling marketing Budget. Show less



BD

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Business Manager Diagnostic Andean Hub

  • May 2016 - Dec 2017



Schering Espana S.A.

• Spain
• Pharmaceutical Manufacturing

• Market Research Analyst

  • Jan 2006 - May 2007

  • Designing and validation of market research and surveys. • Build up and presentation of sales reports. • Continuous analysis of competitors behavior. • Analisys and evaluation of figures in pharma market (IMS Health data, others database sources and internal data) • Designing and validation of market research and surveys. • Build up and presentation of sales reports. • Continuous analysis of competitors behavior. • Analisys and evaluation of figures in pharma market (IMS Health data, others database sources and internal data)



Inter-American Development Bank

• United States
• International Trade and Development
• 700 & Above Employee

• Business Strategy Consultant

  • Oct 2004 - Jan 2006

  Market research specialist: Identification, collection and organization of information about potential buyers, their needs, expectations and demands. · Penetration Strategies: Identification of niche market for specific products, behavior and trends market in order to formulate and implement strategies for potential supliers. · Networking and identification of communication channels within the purchasing companies. Market research specialist: Identification, collection and organization of information about potential buyers, their needs, expectations and demands. · Penetration Strategies: Identification of niche market for specific products, behavior and trends market in order to formulate and implement strategies for potential supliers. · Networking and identification of communication channels within the purchasing companies.



Proexport Madrid

• Madrid Area, Spain

• Commercial Consultant

  • Oct 2002 - Oct 2004

  Market Research ( detect market needs,, consumer habits, prices, competitos and potential customers) · Monitoring business opportunities for Colombian companies in Spanish Market. · Organizatión of buyers missions to trade events in Colombia. · Assistance in the design of action plans. · Contact with both sellers and buyers. Market Research ( detect market needs,, consumer habits, prices, competitos and potential customers) · Monitoring business opportunities for Colombian companies in Spanish Market. · Organizatión of buyers missions to trade events in Colombia. · Assistance in the design of action plans. · Contact with both sellers and buyers.