Juan Carlos Romero Durán, MBA

Head of Sales at EFEX
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Contact Information
Location
Mexico City, Mexico, MX

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Head of Sales
      • 2022 - Present
    • Mexico
    • Consumer Services
    • 100 - 200 Employee
    • Operations Manager
      • Jul 2019 - 2022

      ◦Coordinate the operation of the assigned market (Mexico City, Guadalajara, Baja California & Chihuahua) ensuring the strategic plan and the established objectives to guarantee profitability and growth of +63 service stations and leading +700 people. ◦Design and supervise performance reports (KPIs) of the business to ensure a successful operation. ◦Comply with the guidelines and operating standards established by government entities. ◦Increase number of service stations, there was an expansion of 12% in the assigned region. ◦Improve mystery shopper, started at 68% and increased to 86%, mainly in customer satisfaction. ◦Opening and management operations of Mobil® stations in Mexico City and the metropolitan area. Show less

    • United States
    • Human Resources Services
    • 1 - 100 Employee
    • Regional Sales Manager LATAM
      • 2018 - 2019

      ◦Define sales, logistics and marketing strategies for textile fibers: LYCRA®, Nylon and Polyester. ◦Create action plans to approach multiple merchants generating new business. (Nike, lululemon, ADIDAS, etc), through international fairs and visits. ◦Planning production campaigns and effectively coordinate product distribution. ◦Forecast sales and define the profitability of each of the products (budgets), increasing sales by 13% YoY. ◦Define sales, logistics and marketing strategies for textile fibers: LYCRA®, Nylon and Polyester. ◦Create action plans to approach multiple merchants generating new business. (Nike, lululemon, ADIDAS, etc), through international fairs and visits. ◦Planning production campaigns and effectively coordinate product distribution. ◦Forecast sales and define the profitability of each of the products (budgets), increasing sales by 13% YoY.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Regional Sales Manager (Mexico & Central America)
      • Apr 2016 - Mar 2017

      ◦Identify and capture new opportunities through research, networking, and partnerships. (OXXO, H.E.B., Banco Industrial, Banrural, Banco de Occidente, Banco Atlantida, Davivienda). ◦Monitor market trends and stay up to date with the key payment methods across the region. ◦ Growth payout network in 35% YoY. ◦Increase customer satisfaction by 40% through customer satisfaction surveys. ◦ Attend international conferences to represent MoneyGram engaging with institutional players. ◦Identify and capture new opportunities through research, networking, and partnerships. (OXXO, H.E.B., Banco Industrial, Banrural, Banco de Occidente, Banco Atlantida, Davivienda). ◦Monitor market trends and stay up to date with the key payment methods across the region. ◦ Growth payout network in 35% YoY. ◦Increase customer satisfaction by 40% through customer satisfaction surveys. ◦ Attend international conferences to represent MoneyGram engaging with institutional players.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Corporate Account Manager
      • Jun 2014 - Feb 2016

      ◦ Responsible for the commercial relationship with corporate clients (portfolio with 150 clients, with sales of $ 35 to $ 75 MDD annually). ◦ Increase the rotation of the assigned portfolio by 25% YoY, detecting opportunities, customer needs and creating a solid business relationship. ◦ Use of AMEX corporate credit on B2B opportunities in companies such as Industrias Cor (Lyncott), La Europea, Sag Mecasa, Hitachi, Refrigeración Ojeda, Groupon, Bandai. ◦Increase the line of credit through analysis of the financial statements. ◦Coordinate marketing campaigns for the targeted segment. ◦Identify the products that best fit the needs of customers, using commercial skills to influence customer behavior. Show less

    • Mexico
    • Mining
    • 700 & Above Employee
    • Deputy Sales & Logistics Manager
      • Sep 2008 - Apr 2014

      ◦Coordinate areas of foreign trade, shipments, inventories and production. ◦Prospection, closing and monitoring of new national and international clients. ◦Increase domestic sales by 40% in 3 years. ◦Decrease of 20% in sales costs, through commercial alliances at national level. ◦Coordinate logistics of exports, imports and domestic. ◦Planning and implementing the annual sales plan. ◦Coordinate areas of foreign trade, shipments, inventories and production. ◦Prospection, closing and monitoring of new national and international clients. ◦Increase domestic sales by 40% in 3 years. ◦Decrease of 20% in sales costs, through commercial alliances at national level. ◦Coordinate logistics of exports, imports and domestic. ◦Planning and implementing the annual sales plan.

    • Facilities Services
    • Co-founder & New Business Manager
      • Feb 2011 - May 2012

      o Profesional cleaning services. o Corporate, houses/departments, and events. o Profesional cleaning services. o Corporate, houses/departments, and events.

Education

  • Tecnológico de Monterrey
    Master of Business Administration (MBA)
    2012 - 2014
  • Universidad Anáhuac
    Lic. en Negocios Internacionales
    2003 - 2008

Community

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