Gerente general de ventas

• Jan 2011 - Present

Director

• Dec 2010 - Present

Director de Planeación y Desarrollo de Programas de Capacitación en Tecnologías de Información y Desarrollo de Habilidades Gerenciales Director de Planeación y Desarrollo de Programas de Capacitación en Tecnologías de Información y Desarrollo de Habilidades Gerenciales

Gerente de Cedi

• Oct 2009 - Jun 2010

Distribución de productos lacteos a los diferentes mercados, Planeación de la Venta, Ejecución planes Mercadotecnia, Administración del Cedi en todas las areas. Distribución de productos lacteos a los diferentes mercados, Planeación de la Venta, Ejecución planes Mercadotecnia, Administración del Cedi en todas las areas.

Gerente de Cedi

• Oct 2009 - Jun 2010

Company's Name: Lala México S.A. de C.V. Company's Segment: Milk production and Distribution and its derivatives (Retail, Home, Departmental Stores); A Manager Center of Distribution Vallejo 9 persons reporting. Reporting to the West Zone Manager of Mexico City In charge of Sales, Distribution and Costumer Relationships as well as the functional areas of: Sales management, Warehouse-Logistics, Maintenance, Finance, Marketing and HR. Stopping fall of sales and labor climate improvement. 2. Company's Name: Electropura S. de R.L. de C.V. (PBG) Company's Segment: Bottled Water Distribution (Retail, Home, Departmental Stores, Distributors) Show less

B Distributor Channel Manager

• Dec 2003 - Aug 2008

A Manager Center of Distribution Tlalnepantla 15 persons reporting. Reporting to the North Zone Manager of Mexico City In charge of Sales, Distribution and Costumer Relationships as well as the functional areas of: Marketing, Receivable Accounts, Warehouse-Logistics, Maintenance, Finance and HR. Increase in sales of 14%, re-engineering of Home Delivery Service with stability in sales, increase of net price in 8%, integration of all areas to sales and service, implementation of a costumers call center, follow up Nielsen's indicators; home, retail, supermarkets. Trade Marketing execution mainly on retail market. KAM Administration in supermarkets and companies. Functional and service areas were integrated to service and sales goals and objectives. Executed; 3 persons reporting Reporting to the General Manager In charge of Sales planning for distributors channel. Promotions design and management for the end consumer with an increase of 4% on sales, training management of the 50% of distributors in Electropura activities, re-engineering of Distributor Distribution Service with stability in sales. Executed; 7 persons reporting Reporting to the Home Channel Director In charge of Home Sales in the South of Mexico city (Rojo Gomez, Los Reyes, Tlalpan) Develop of the Home Model Delivery System project, Increase of 17 new routes of distribution, Increase of 30% of sales, Introduction of 2 soft drink products to Home portfolio. Show less

Gerente de CEDI

• 2003 - 2008

Diseñar modelo de Operación del Canal Hogar, Incremento en Ventas del 14%, e Incremento del Precio Neto contable en un 8% Diseñar modelo de Operación del Canal Hogar, Incremento en Ventas del 14%, e Incremento del Precio Neto contable en un 8%

A Region Sales Manager

• Nov 1992 - Jun 2003

15 persons reporting. Reporting to the Central Manager of Operations in Mexico. In charge of Sales, Distribution and Costumer Relationships as well as areas of: Marketing, Warehouse, Maintenance, Finance, Human Resources and Distributors. The region was Mexico State without districts near to capital city. Increase in share of market from 12% to 36%, presale system implementation, introduction of brand "Sol" in the region with several presentations (retail, consumer centers, supermarket and convenience store), integration of all areas to sales and service, implementation of a home delivery system. Development of Trade Marketing at the retail & consumer centers market based on market information (census, top of mind, competition's strong geographic areas, reduction of the cost of the maintenance of fleet in a 40%, and training and empowerment of supervisors. Executed; 10 persons reporting Reporting to the Region Sales Manager In charge of Sales of 7 Distributions Centers. Increase of Toluca's sales in 67%, Increase of Tejupilco's sales in 150%, Increase of 15 new routes of distribution, 2nd place in the national Quality Award. Executed; 6 persons reporting Reporting to the State Sales Manager In charge of Toluca's Sales Increase of Toluca's sales in 20%, Increase of 10 new routes of distribution, integration of all areas to sales and service goals, definition of the procedure to grant credits and loans to the clients as well as their collection. Show less

Gerente de Estado

• 1992 - 2003

El resultado obtenido fue crecer de 8% a 36% en Participación de Mercado manteniendo el mismo gasto Operativo y Comercial. El resultado obtenido fue crecer de 8% a 36% en Participación de Mercado manteniendo el mismo gasto Operativo y Comercial.

Gerente Sucursal San Luis Potosi

• 1986 - 1992

Apertura de Sucursal, y colocarla en contribución a la venta total del Grupo en un 35% al primer año de operación. Apertura de Sucursal, y colocarla en contribución a la venta total del Grupo en un 35% al primer año de operación.