Juan Bradford, CTA

National Account Executive at Houston First Corporation
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Contact Information
us****@****om
(386) 825-5501

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Neel Muni

Juan worked diligently to find new sources of room revenue and never shyed away from any questions I asked him when I arrived as a AGM in training. He always made time to answer any questions and truly exemplifies the true charecter of a hospitality professional. It was a great honor to work with Juan and would jump at any future opportunities to do so again without any hesitation. It is my personal belief that Juan will make any employer proud to have him on the staff as he is able to be professional in all aspects of his career. If you have any questions please feel free to contact me.

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Credentials

  • Hospitality and Tourism Management
    Florida Atlantic University
    May, 2021
    - Nov, 2024
  • Certified Tourism Ambassador
    Tourism Ambassador Institute

Experience

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • National Account Executive
      • Oct 2016 - Present

    • United States
    • Hospitality
    • 700 & Above Employee
    • Business Travel Sales Manager
      • Oct 2014 - Oct 2016

      Managed national and global accounts within the corporate and transient markets. Developing marketing strategies for a 344 room property that have increased the overall market segment in revenue, ADR and rooms nights in the corporate, consortia and government sectors. Responsible for shifting share with a premier account that is the largest provider of rooms in the Houston Energy Corridor. Active particpant in GBTA and TBTA networking functions, business travel trade shows, and travel agent presentations. Very skilled in Hotelligence 360 market research tool. Show less

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Regional Sales Manager
      • May 2012 - Oct 2014

      Managed the sales and marketing effort for corporate and transient business within 12 La Quinta Inn & Suites properties with combined revenues of $18-20M. Responsible for strategic planning, incremental revenue growth, and forecasting within these hotels. Markets in Region included (5) properties within Houston, TX; New Orleans, LA; Shreveport, LA; Lafayette, and Baton Rouge, LA. Managed the sales and marketing effort for corporate and transient business within 12 La Quinta Inn & Suites properties with combined revenues of $18-20M. Responsible for strategic planning, incremental revenue growth, and forecasting within these hotels. Markets in Region included (5) properties within Houston, TX; New Orleans, LA; Shreveport, LA; Lafayette, and Baton Rouge, LA.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Area Sales Manager/RSMIT
      • Apr 2005 - May 2012

      Successfully managed corporate, group, and SMERF sales segments at multiple hotels within the Houston, TX area. Combined corporate sales of $3M. Negotiated hotel contracts with travel managers, consortiums, and OTA's. Annually attained Drury Ambassador sales leadership recognition for attaining annual/semi-annual revenue targets for profit, revenue growth, and RevPar. Later promoted to RSMIT (Regional Sales Manager In Training) and had the same responsibilities throughout a 3 state/13 property region. Show less

  • Backyard Broadcasting Holdings LLC
    • Jackson, Mississippi Area
    • Account Executive
      • Mar 2004 - Aug 2006

      Managed existing accounts while prospecting for new business to add to account list. Used a consultative sales approach to grow portfolio by over 65% during my tenure which included selling direct to C-level executives or advertising agencies. Adeptly skilled at finding the right niche for clients based on radio format and client’s needs. Annually recognized for creating unique radio advertising presentations. Managed existing accounts while prospecting for new business to add to account list. Used a consultative sales approach to grow portfolio by over 65% during my tenure which included selling direct to C-level executives or advertising agencies. Adeptly skilled at finding the right niche for clients based on radio format and client’s needs. Annually recognized for creating unique radio advertising presentations.

Education

  • Mississippi State University
    Bachelor of Science - BS, Multi-/Interdisciplinary Studies, General

Community

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