Experience

Fresh Water Systems

• United States
• Consumer Goods
• 1 - 100 Employee

• Chief Technology Officer / Senior VP of Product & Marketing ► Digital Strategy ◆ Metrics ◆ OKRs

  • Jul 2020 - Present

  Responsibilities:· Develop and implement company business goals using the Objectives and Key Results (OKRs) with other senior leaders.· Set strategic direction and business objectives for IT, marketing, and product organizationsIT· Oversee company SaaS technology selection and vetting process· Advise on key technical decisions· Champion key digital product features for external website and internal toolsProduct Management (Physical Products)· Lead product development, product category management, and product engineering teams · Develop strategic vendor relationships· Create product go-to-market and onboarding strategyKey Metrics 📊 : fill rate, excess inventory %, and revenue growth rateMarketing· Advice e-commerce, pricing, and content teams on strategy and business goals· Create a company pricing strategy· Advise on strategic vendor and tooling selectionKey Metrics 📊: ROAS (Return on Ad Spend), Conversion Rate, Gross Margin %, Revenue Growth %Results:📈 Organic Traffic ⬆️ 2.5x [each year for last 5 years] | 12x since 2018📈 Revenue ⬆️ 18% [each year for last 4 years] | 88% since 2019📈 Fill Rate ⬆️ 15% [over last two years]📈 Gross Margin improvement [each year for last two years]

• Vice President of IT & Digital Marketing ► eCommerce ◆ SCRUM/Agile ◆ Digital Strategy ◆ SEO/Paid Ads

  • Mar 2019 - Jul 2020

  Responsibilities: · Set strategic direction and business objectives for IT and digital marketing teams.IT· Find, vet, and implement technology solutions for the company· Create comprehensive business continuity, security, and remote work plan· Implement best practices for daily workMarketing & E-Commerce· Evolve company brand standards· Grow organic and paid traffic· Sustain and grow content strategy· Adapt to the quickly changing e-commerce landscape during COVID-19Results: ☑ Implemented solutions to support work from home · Document Management System and Knowledge System Management [KMS] · SaaS VPN, 2FA, AI Endpoint Protection, and remote workstation management · Project management, planning, and audio/video collaboration tools ☑ Redesigned purchase order management and demand planning system with customized 3rd party algorithm for daily recommending purchase order quantities ☑ Implemented SCRUM/Agile practices for IT and marketing teams ☑ Implement code review, code management, and CI (continuous integration) process for the IT team ☑ Redesigned and rebranded the company's e-commerce websites ☑ Pivoted content strategy due to COVID-19 with sustained growth ☑ SEO and Paid Ads Growth

• Director of Information Technology ► eCommerce ◆ Shopify Plus ◆ AWS Cloud ◆ Development ◆ PIM

  • Jul 2017 - Mar 2019

  Responsibilities:· Oversee technical projects in alignment with organizational goals · Analyze the business requirements of all departments to determine their technology needs· Direct the effective delivery of networks, development, and disaster recovery systems and processes· Oversee all technology operations and evaluate them according to established goals· Control budget and report on expenditure· Improve IT processes and research and recommend new software solutions· Assist in building relationships with vendors and creating cost-efficient contractsResults: ☑ Migration of on-premise infrastructure to AWS ☑ Implemented Modern data warehouse stack: o SaaS Data Warehouse [Snowflake] o Stich/Fivetran [ETL] o Transformation Layer [dbt] o Reverse ETL [Census] o Visualization [Mode Analytics] ☑ Implemented SaaS call center for inbound calls ☑ Migrated 25k+ product e-commerce website to Shopify ☑ Implementated Product Information Management System [PIM] for 25k+ products ☑ Implemented Warehouse Management Systems [WMS] for 25k+ productsManagement: ☑ Hired and developed a local technology operations team ☑ Managed offshore development team ☑ Vetted strategic partners and software providers for company technology initiatives

• Data Manager ► On-Premise to Cloud Migration ◆ AWS ◆ Redshift ◆ Data Warehouse

  • Oct 2016 - Jul 2017

  Responsibilities:· Resolve database performance issues in production environments.· Serve as backup for critical BI Analyst tasks.· Participate in sprint planning to help align the department’s sprint efforts with the highest business value.· Assist with data-driven price optimization system development, analysis, and ongoing maintenance.· Participate in the design and development of business intelligence solutions using a SQL server stack and other industry tools.Results: ☑ Migrated Production SQL Server to AWS RDS ☑ Created Amazon Redshift Data Warehouse ☑ Implemented ETL Pipeline to ingest data into Redshift ☑ Created and implemented multi-cloud data back and recovery strategy ☑ Implemented extensive database, network, and systems monitoring solution



Transplace

• United States
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Senior Business Intelligence Analyst ► Team Lead ◆ Tableau ◆ Client Reporting ◆ Geospatial Data

  • Jul 2013 - Oct 2016

  Responsibilities: · Conduct user requirement sessions to understand user requests and concerns.· Provide technical or business assistance as well as advice concerning data management to the enterprise application development team as well as other functional business groups (finance, operations, accounting). · Construct compelling stories with strong analytical backing for the sales team, as part of the new business acquisition process. · Participate in and drove analytics strategy; develops and maintains processes to analyze data from disparate data sources.Results:· Developed standardized reports for the client services division· Improved speed and efficiency of report production· Selected, implemented, and trained team on Tableau analytics software· Drove team operations by collecting data and translating it into meaningful, visual, actionable intelligence for making tactical and strategic business decisions.· Developed presentations include geographic information (spatial data), savings data (waterfall graphs), and optimization opportunities.[Position at M33 Integrated Solutions acquired by Transplace in 2015][Title change to Business Analyst Leader post acquisition]

• Database Administrator ► Production DBA ◆ PostgreSQL ◆ Linux ◆ Liquibase ◆ SaaS Software

  • Jan 2015 - Jun 2015

  Responsibilities:· Monitored, managed, and maintained all internal and external (customer-facing) databases for SaaS software applications. · Worked with the enterprise development team to optimize schema and tweak slow-running queries, to achieve optimum application performance.· Participated in on-call rotation and responded to alerts · Performed application, and Linux system-level diagnosticsResults:· Developed and tested PL/SQL procedures; performed tuning and configuration changes as necessary.· Developed rules for zero-downtime migrations.· Executed process to automatically apply database migration scripts to databases through all environments into production (liquibase). · Diagnosed and resolved database issues quickly in a production environment.[Position at M33 Integrated Solutions acquired by Transplace in 2015]

• Data Analyst ► Data Warehouse ◆ ETL Pipelines ◆ SQL ◆ Stored Procedures

  • Jul 2012 - Jul 2013

  Responsibilities: · Managed the development of ETL logic to meet business requirements for reporting and analytic needs.· Communicated frequently and effectively with all internal teams, including operations, upper management, development, and other personnel.· Advised on detailed design for ETL and data aggregation functions.Results:· Designed, developed, implemented, tested, and maintained complex ETL processes.· Developed and designed solutions that identified data issues and reported errors for further analysis.· Designed, built, and supported real-time and historical data flows.· Created and maintained SQL stored procedures, complex queries, functions, and other scripts.· Developed SQL queries that included WITH statements, complex joins, crosstab/pivot, rank over partition, subqueries, etc.[Position at M33 Integrated Solutions acquired by Transplace in 2015]



Alorica

• United States
• Outsourcing/Offshoring
• 700 & Above Employee

• Project Manager ► Samsung Account ◆ Process Improvement ◆ KPIs ◆ Data Informed

  • Jul 2011 - Jul 2012

  Responsibilities: · Worked closely with call center management, service logistics management, and service management software to lead projects · Resolved any business issues that arose during the project design or development process.· Interfaced with customers for various activities in a client service management role· Worked with the contact center operation team to facilitate required actions for KPI achievement.Results:Analyzed and developed improvement programs using a disciplined approach based on clear objectives for company-wide KPIs: o Service Level o Average Handling Time o Quality of Service (Customer Satisfaction) o First Call Resolution

• Lead Reporting Analyst ► Samsung Account ◆ Training ◆ Analysis ◆ Automation ◆ Process Driven

  • Jul 2011 - Dec 2011

  Responsibilities:· Trained other analysts to run and distribute daily reports.· Lead interactions with clients on any data discrepancies or change requests.Results:· Implemented new reporting methods to increase efficiency, ensure repeatability, and improve accuracy.· Streamlined and automated processes around data collection and presentation, including coordinating cross-departmental updates for business reviews and executive-level presentations.

• Reporting Analyst ► Samsung Account ◆ Continuous Improvement ◆ Analytics ◆ Automation

  • Nov 2010 - Jul 2011

  Responsibilities:· Provided data and supporting statistics to track and continually improve, troubleshoot and coach call center staff.· Performed daily and weekly performance calculations and distributed reports on key metrics such as handling time, hold time, calls per hour, and transfer rate. · Produced business reports and executive-level presentations.Results:· Identified and developed new reporting methods and tools that lead to improvement in key metrics.· Streamlined and automated processes and reports.