JT Ethier

Business Manager at Greater Good Imperials
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Location
Spencer, Massachusetts, United States, US

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Jeff Copetas

J.T.'s career path and growth at Pure Hockey is incredibly well-deserved. He started out in the retail store and showed the initiative to get hired working for me in the Marketing/E-Comm group and really cemented himself as dependable and always willing to do everything it takes to succeed in all facets. As a web administrator, he took on some very important responsibilities and knocked it out of the park. As a social media & content manager, his creativity and knowledge of hockey gear combined for some excellent content. Always willing to do what is asked of him with a smile and positive attitude, J.T. is an excellent performer with a can-do attitude. Total pleasure working with him!

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Manager
      • Jan 2018 - Present
    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Assistant Retail Manager
      • May 2017 - Jan 2018

      - Front-of-House manager for all shifts present in Canton, Boston and the Trillium Beer Garden.- Managing of daily inventory transfers within Orchestrated Beer (OBeer).- Daily organizing, planning and implementing of taproom and retail strategy.- Analyzing and interpreting daily sales data in Square to project sell-out times and remaining daily inventory.- Managing daily customer service within Square, and Trillium’s email aggregation client, Zendesk.- Monitoring can/bottle/growler inventory during daily retail operations, as well as keg inventory for taproom and growler operations.- Daily evaluation of trub kegs for retail readiness and/or flagging kegs for Quality Control analysis.- Executing morning allocations of keg inventories for taproom, growler, events, accounts, and Beer Garden. - Evaluated retail employees’ strengths and identified hiring, scheduling and training needs.- Supervising and motivating retail staff and also educating them on daily beer releases. - Daily liaison to upper management & ownership to ensure optimal day-to-day communication.- Reconciling and reporting nightly inventory or cash variances. Performing nightly cash deposits. Show less

    • Taproom Associate
      • Dec 2016 - May 2017

      - Executing opening and closing operations at the Canton, MA brewery.- Split time between retail and taproom sales. Working to make the purchasing process easy for everyone from the high-end ‘beer snob’ to the first-time craft beer buyer and everyone in-between.- Educated customers on different styles of beer, explaining options and diagnosing optimal beer options for customers based off of specific beer preferences.- Reporting any customer issues or suggestions to the proper management. Show less

    • United States
    • Retail
    • 200 - 300 Employee
    • Marketing Content Lead - Hockey
      • Aug 2015 - Jun 2016

      - Marketing Department Team member; reporting to the VP of Marketing & E-Commerce.- Managing hockey marketing content. Responsible for defining and executing all video content for hockey, including product videos, tips/tricks, ideas for viral videos and more. Using all hockey industry trends and turning those trends into shareable content in order to position Pure Hockey as an industry leader.- Responsible for opinionated, factual and stylish writing regularly on the Pure Hockey Blog. Aiming content towards various audiences, while focusing on relevance and SEO.- The frontline brand manager across all social media platforms. Duties include acting as a liaison across the Internet; monitoring other social media accounts, participating in minute-by-minute online conversations by answering questions and sparking discussion on various social networking sites whether in-office, or outside of business hours.- Acting as the main liaison between photography and the Marketing Department. Managing the company's Product Photography Process and ensuring all products, across TSG's three websites are accurately and effectively represented online.- Participating in creative thinking in all Marketing meetings and discussions regarding the marketing strategy of Pure Hockey and Comlax, along with contributing to the copyrighting of ads, commercials, and web videos. Show less

    • Web Administrator
      • Jul 2013 - Aug 2015

      - Marketing Department Team member; reporting to the VP of Marketing & E-Commerce.- Performing Web Administrator duties for TSG Enterprises'​ three retail websites, PureHockey.com, Comlax.com, and PureGoalie.com. Including, but not limited to: writing product descriptions, generating technical specifications for all products, managing taxonomy to ensure that all product is represented on the right areas of the web. Also, providing effective product images and educational guidance on all hockey, goalie, and lacrosse product.- Generating entertaining content, as well as product and retail marketing content as an administrator on Pure Hockey and Comlax's social media sites. These include Facebook, Twitter, Instagram, Pinterest, and Reddit business accounts.- Writing blog posts for the Pure Hockey Blog, focusing on relevance and SEO. Blog posts from product reviews, to current issues and events in hockey. - Handling portions of the company's PPC affiliate marketing processes.- Managing TSG Enterprises' Amazon.com Seller Account. Uploading all newly received product and managing existing product listings to ensure they are in compliance with both manufacturer and Amazon regulations. Show less

    • Sales Associate
      • Nov 2011 - Jul 2013

      - Working the sales floor in the company's largest, busiest location in the flagship, Berlin, MA store.- Providing hockey and lacrosse knowledge to consumers regarding fit, price, level of play, experience, etc.- Skate sharpening, skate and equipment repairs.- Merchandising product by organizing effective product displays.- Occasional work for Pure Hockey and Comlax shipping. Fulfilling and shipping online orders.- Occasional register work on the busiest nights and tournament weekends. Show less

Education

  • Worcester State College
    Bachelor of Business Administration (BBA), Marketing

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