Managing Director & Co-Founder

• Sep 2023 - Present

Service Offer Design Consulting

• Oct 2021 - Present

Helping companies design useful and impactful service offers. Accompanying them in the setup of methodologies and skills to drive performance and necessary changes to stay relevant and innovative over time. ⇒ Study your markets and customers to define the right value proposition and DNA ⇒ Design and develop your brand and product ecosystem to drive your business objectives ⇒ Define your launch and activation strategy and campaigns ⇒ Build team’s skill needs and assist recruitment if necessary ⇒ Build relevant synchronization and development methodology leveraging agile principles to keep your offer relevant, innovative and effective Show less

Managing Director - Security Product Line

• Dec 2019 - Oct 2021

The Security Product Line develops Somfy Security and Connected Access connected solutions for the residential market.Leveraging a purely user-centric and innovation-driven design approach, the products and services have imposed their positioning and made Somfy become the leader in France in the DIY Alarm Market since 2016.End-to-end development and industrialization of connected alarms, cameras, and video door phones.Driving Agile @ Scale SAFe transformation on a team of 90 people over 2 sites. Show less

Chief Product Officer - Security Business Group

• Oct 2018 - Dec 2019

Chief Marketing Officer at Somfy Protect by Myfox

• Nov 2016 - Oct 2018

Member of Somfy Group Brand and UX BoardMember of Somfy Protect Executive CommitteeHead of Product, Marketing and Customer Service25 people team management

Chief Marketing Officer

• Sep 2015 - Oct 2016

BRAND AND PRODUCT MARKETINGE-commerce & Digital Marketing | Operational Marketing | Trade Marketing | Press | CRM | Content and Social Media (managing 6 people)=> Building Myfox brand and product marketing over all customer touch points=> Setting up marketing strategies and operational process to develop and support new markets and generate salesCUSTOMER SUPPORT- Managing internal customer support team (12 people – 5 languages)- Managed internalization of customer support within Myfox- New team structure and working process definition- Performance KPIs definition and reporting- Setup external provider for North America market Show less

Digital Marketing & Client Acquisition Director

• Jan 2015 - Sep 2015

DIGITAL STRATEGY AND OPERATIONNAL MANAGEMENT- Brand website definition, development project management (Magento - 10 countries)- E-commerce performance management Setup | KPIs, ROI targets, Reporting - E-commerce operational management (1 dedicated resource)- Media and acquisition strategy | Agencies management and performance reportingBRAND CONTENT- Brand guidelines definition and assets development- Development of internal content production process (visual assets, videos…)- Video production definition and project management Show less

Business Director

• Oct 2013 - Dec 2014

Built and managed Account Services department Business development & Digital Strategy ACCOUNT MANAGEMENT Personally managed agency major accounts: BrandSource Canada, Bestseller group (Jack & Jones, Vero Moda…), Kamik Account management team overview (3 people) DIGITAL STRATEGY E-commerce end-to-end strategy - Business and operational analysis for omni-channel integration - Brand and marketing positioning recommendation - Digital eco-system definition | Acquisition, media planning, CRM - Digital platforms definition (brand or campaigns website, from wireframing to design direction and functional definition) - On going marketing planning and performance analysis COMPANY STRUCTURING Working process implementation (templates, internal and external workflow, contracts…) Financial & profitability management and reporting Show less

Account Services at Nurun Montréal

• Mar 2013 - Aug 2013

Business developmentDigital strategy and recommendation

Associate Business Director

• Jan 2012 - Feb 2013

Account direction & strategy Business developmentTeam management: Supervision of operations on L'Oréal projects with 5 account services team members and 20 support production employeesCoordination between media buying, CRM and logistic partnersResponsible for international coordinationFinancial and profitability reportingL'ORÉALDigital strategy | E-commerce | ECRM | Analytics | Websites dev. & maintenanceL'Oréal China (7 brands), L'Oréal Taiwan (3 brands), Worldwide projects (with "DMI" brand teams)Lancôme - Biotherm - Shu Uemura - Kiehl's - Giorgio Armani - Helena Rubinstein - L'Oréal Paris Achievements: Established new relationship with Lancôme DMI team, increased overall annual revenue by 17% (L'Oréal represented 30% of total agency revenue)TAG HEUERDigital campaigns | SEO and analytics reportingALSO WORKED ONCitibank | Dukan | Kohler | Men Expert | Clarissonic Show less

Account Director

• Feb 2011 - Jan 2012

Account managementProduction supervisionAnalytics reporting and recommendationTeam management: 2 account managersL'ORÉALE-commerce | Websites development & maintenanceL'Oréal China (7 brands), L'Oréal Taiwan (1 brands)Lancôme - Biotherm - Shu Uemura - Kiehl's - Giorgio Armani - Helena Rubinstein - L'Oréal Paris Achievements: Stabilized client / agency relationship, implemented collaboration and internal process for websites maintenance, recruited and trained 2 account managers, increased overall annual revenue by 15% (L'Oréal represented 30% of total agency revenue)DUKAN DIET CHINALocalization in China | Strategic positioning | Brand image development | Website dev. Show less

Founder and CEO

• Jan 2009 - Dec 2012

Worldwide online sale of customizable shirts Focused commercially in France and China. WEBSITE AND DIGITAL STRATEGY E-commerce website user experience and design Website development management (Full custom platform) Social networks content and strategy definition PRODUCT DEVELOPMENT AND PRODUCTION MANAGEMENT Shirt patterns and customization process definition Tailor workshop setup and production line process definition Quality control process definition and implementation Daily production and tailors management MARKETING AND SALES Brand definition Concept, design and production management of merchandising products Sales events organization in France and in Shanghai Business partnership development Produced and sold 9700 shirts over 2 years. Successfully sold the company to competitor. Show less

CRM Project Manager

• Jan 2008 - Dec 2008

Remy Cointreau China (wine and spirits) was taking over its products distribution from Maxxium in China in March 2009. CRM SYSTEM DEVELOPMENT System requirements definition in collaboration with all operational departments Project management and coordination with the Hong Kong supplier (Monogold) Participated in the training documentation and courses development Achievements: Delivery of the operational CRM system in time, on budget MARKETING AND TRAINING MATERIAL Established new definition of Chinese brand platform for Remy Martin (Cognac). Conception and production management of sales material Show less