Senior Product Designer

• Jan 2023 - Present

Helping to deliver a new Live Auction product, and re-designing the advert self-serve interface. Helping to deliver a new Live Auction product, and re-designing the advert self-serve interface.

Freelance Product Designer

• Sep 2018 - Present

Lead Product Designer

• Dec 2020 - Oct 2022

Leading design for a mental health start-up iOS app with video and CBT exercises to help with stress and sleep. 4.7 ⭐️ on the iOS App Store from 200+ reviews Leading design for a mental health start-up iOS app with video and CBT exercises to help with stress and sleep. 4.7 ⭐️ on the iOS App Store from 200+ reviews

Senior Product Designer

• Jun 2020 - Jul 2020

Designed a new all-in-one bespoke iOS health app that allows users to build, order and manage meal plans, watch fitness videos and log calories and nutrients. Outputs included 80+ screens, a prototype and a design language. Designed a new all-in-one bespoke iOS health app that allows users to build, order and manage meal plans, watch fitness videos and log calories and nutrients. Outputs included 80+ screens, a prototype and a design language.

Senior Product Designer

• Jun 2019 - Oct 2019

Redesigned homepage to reflect new business proposition, shifting focus to becoming a car marketplace resulting in a traffic increase of 26% to the classifieds. Also created a new design system for the product to improve visual consistency and development time. Redesigned homepage to reflect new business proposition, shifting focus to becoming a car marketplace resulting in a traffic increase of 26% to the classifieds. Also created a new design system for the product to improve visual consistency and development time.

Senior Product Designer

• Apr 2019 - Apr 2019

Project to design a new gift finder for an award-winning online retailer of fine spirits. Collected requirements, data, stakeholder expectations, and then created wireframes & designs for a new responsive experience that has increased conversion rates from around 2% to around 12%. Project to design a new gift finder for an award-winning online retailer of fine spirits. Collected requirements, data, stakeholder expectations, and then created wireframes & designs for a new responsive experience that has increased conversion rates from around 2% to around 12%.

Senior Product Designer

• Sep 2018 - Feb 2019

A physical smart-lock and in-home delivery service startup. Designed and launched a new in-home delivery product to market on iOS and Android. A physical smart-lock and in-home delivery service startup. Designed and launched a new in-home delivery product to market on iOS and Android.

Senior UX/UI Designer

• Jul 2016 - Jul 2018

- Increased our treatments per day by 26% after leading design and launching the new Zava website in March 2018. - Increased booking call volume by 156% after leading design and launching the new Superdrug Clinics site in July 2017. - Increased productivity and consistency between designers with new tools, workflows and by creating a design library. - Increased our treatments per day by 26% after leading design and launching the new Zava website in March 2018. - Increased booking call volume by 156% after leading design and launching the new Superdrug Clinics site in July 2017. - Increased productivity and consistency between designers with new tools, workflows and by creating a design library.

Lead UX/UI Designer

• Oct 2013 - May 2016

- Designed, helped develop and launch five iterations of the product in two years, growing from a Wordpress blog to a tech platform with seven million unique users. - Ran surveys, usability tests, focus groups and user testing. - Ideated, designed, implemented and analysed bi-weekly Optimizely A/B tests. - Designed and launched two native apps - the Android app has 4.9/5 stars from 25k reviews and 100k downloads. - Discovered features and new products with qual and quant research - Created user flows, mind-maps, wireframes and prototypes. Show less

UX Designer

• Feb 2013 - Oct 2013

- Designed, prototyped and launched the new What Hi-Fi site - Designed a new Caravan SItefinder UI style guide and site - Designed and built a conceptual digital archive for Autocar - Designed, prototyped and launched the new What Hi-Fi site - Designed a new Caravan SItefinder UI style guide and site - Designed and built a conceptual digital archive for Autocar

iOS Designer

• Sep 2012 - Sep 2012

This was a one month contract to design an iPhone app for tech start-up Mixlr, working closely with a small team. This was a one month contract to design an iPhone app for tech start-up Mixlr, working closely with a small team.

Head Designer

• Aug 2008 - Nov 2011

Gaming Media Group combined one of Europe's leading online gaming operations across casino, bingo and poker with one of Europe's largest gaming media platforms. My role was very challenging - being thrown into a lead position and tasked with creating a new design team. By the time I left, the team consisted of four designers. Gaming Media Group combined one of Europe's leading online gaming operations across casino, bingo and poker with one of Europe's largest gaming media platforms. My role was very challenging - being thrown into a lead position and tasked with creating a new design team. By the time I left, the team consisted of four designers.

Web Designer

• 2006 - 2007

As a web designer, my job was to support the games development team in creating graphics for the games client and maintaining and improving the existing website. There were also newsletters and promotional banners to design and code. As a web designer, my job was to support the games development team in creating graphics for the games client and maintaining and improving the existing website. There were also newsletters and promotional banners to design and code.