Experience

Motley Advertising

• India
• Advertising Services
• 1 - 100 Employee

• Founding Partner | Business Head

  • Mar 2016 - Present

  Motley is an independent Indian creative advertising agency, good at creating campaigns that can make your brand’s audience take action Motley is an independent Indian creative advertising agency, good at creating campaigns that can make your brand’s audience take action



Shirsa Labs

• India

• Chief Marketing Officer

  • Dec 2016 - Aug 2017

  - Lead the marketing for Shirsa Labs, including brand, customer acquisition, user engagement and the resulting financial performance. - Lead the channel managers who were handling campaigns, social media, partnerships, design, performance, affiliates and PR - Build the brand Shirsa as a trusted and most popular online solution for kids in India within a year About Shirsa Labs: India's first-of-its kind Integrated Kids Engagement Company, primed to encourage children to be curious and have fun. Shirsa has developed a goal oriented virtual platform - ‘Planet of GUI’ to entertain and educate children in the age group of 6-13. With 1,20,000+ retail users and 100+ schools adopting the solution all over India, Shirsa gives a global product to the Indian children and parents. The company scaled quickly with more than $800,000 funding from marquee investors like Cross Border Angels (CBA), ah! Ventures; Dewang Neralla, chief executive of payment service provider Atom Technologies Ltd; Mahesh Kothurkar, founder of consultancy Global Footprint Advisory, Purple Patch Ventures and Atul Agarwal, founder of Mercator Ltd. Show less



CatchyRey Design

• Graphic Design

• Creative Strategist

  • Jul 2016 - Dec 2016

  - On top of the regular advice and insights, actively promote and make introductions on behalf of the Company through my overall network of business contacts, including forwarding the Company’s business plan and other materials as requested by the Company. - Assisted the Company in Intellectual Property creation and enhancement. - Helped set the key metrics. - Guided and help in building growth hacks for the business. - Assisted the Company in finding additional, potential founding team members and employees through the Advisor’s overall network of business contacts. - Made introductions to and assist in the acquisition of marquee customers, strategic partners and key industry contacts and attend meetings with some of the potential customers, partners and key contacts. - Assisted the Company on at least one strategic project every month as requested Show less



GoHero Infotech Ltd.

• Co-Founder & Chief Experience Officer

  • May 2015 - Dec 2015

  Initial brand building (logo design, website design & content), Marketing (social media, events, content), Communication (website content, press release, presentations, blogs) and Developer Operations (customer response, back-end tools testing & feedback) for GoHero.ai (platform). Initial brand building (logo design, website design & content), Marketing (social media, events, content), Communication (website content, press release, presentations, blogs) and Developer Operations (customer response, back-end tools testing & feedback) for GoHero.ai (platform).



SARA PLAST PVT LTD (3S INDIA)

• Associate Customer Acquisition and Engagement

  • Sep 2014 - Dec 2014

  My responsibilities include: - Connect with decision makers of Event Management Companies, Real Estate Developers for Portable Toilets at the events - Be responsible for scaling up our customer base (yes, with or without any cold calls) - Result no sales but build a 100 company database with right contact details My responsibilities include: - Connect with decision makers of Event Management Companies, Real Estate Developers for Portable Toilets at the events - Be responsible for scaling up our customer base (yes, with or without any cold calls) - Result no sales but build a 100 company database with right contact details



Multiple Social Media Marketing Agencies and Brands

• Social Media Marketing Consultant

  • Jul 2010 - Jul 2014

  My responsibilities include: - Client relationship management ensuring execution and content teams and the direction of the channel meets client’s expectations - Understand client's big picture business goals, the social objectives that will help achieve those goals and the tactics necessary to achieve them - Ensured client and internal team are aligned on brand goals and objectives (both business and social) Social Media Marketing (full-time) at Multiple Agencies (Drizzlin, Story Ninja, OML Digital, Triature) and Clients (Shirsa, StyleCracker, Themis Consult, Daakiyaa App, ISDI Parsons Mumbai) Show less



WATConsult - Social Media Agency

• Social Media Executive

  • Jun 2009 - Jul 2010

  My responsibilities include: - Social media marketing for clients – involving strategizing, execution and client servicing. - Managing communications from the company – including the social trakr. - Conceptualization and successful execution of campaigns revolving around social media for clients – such as Sony Music India, Karrox Technologies Pvt. Ltd., WNS Global Services, Consult Genie, Acroseas, LMI India etc. My responsibilities include: - Social media marketing for clients – involving strategizing, execution and client servicing. - Managing communications from the company – including the social trakr. - Conceptualization and successful execution of campaigns revolving around social media for clients – such as Sony Music India, Karrox Technologies Pvt. Ltd., WNS Global Services, Consult Genie, Acroseas, LMI India etc.



Creative Merchants

• United States
• Advertising Services
• 1 - 100 Employee

• Project Trainee (Full-time)

  • Sep 2008 - May 2009

  My responsibilities include: - Handled digital marketing campaigns, online brand development, web site traffic growth for clients - Developed brand strategy, web site content and social media marketing for clients My responsibilities include: - Handled digital marketing campaigns, online brand development, web site traffic growth for clients - Developed brand strategy, web site content and social media marketing for clients



E-Factor Adventure Tourism (P) Ltd

• Asst. Manager/Crew Chief Operations

  • Aug 2007 - Aug 2008

  My responsibilities include: - Identify launch and landing sites for the Hot Air Balloon Flights in Jaipur along with the foreign pilots - Train the crew members about equipment layout and assembly along with the foreign pilots - Brief the crew members their duties during a Hot Air Balloon Flight along with the foreign pilots - Ensured clients service are maintained from the Hotel Pick-up through the Hot Air Balloon Flight till they are dropped back to the hotel - Lead a team of five crew members and two cars on a road trip across India with the dismantled Hot Air Balloon Equipment for a project with Bedi Brothers (Wildlife Film-makers) for Doordarshan Channel Show less



Multiple Event Management Agencies

• Production Team Member

  • Jun 2004 - Jun 2007

  My responsibilities include: - Direct and coordinate activities necessary to support various events and brand activation's - Identify, negotiate and manage significant strategic partnerships, alliances, and relationships with vendors - Inspect facilities to ensure they are being maintained properly for events - Support in business development and client servicing - Demonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide seamless service - Conduct event operations in multiple cities along with a team of vendors Production Team Member, Events & Brand Activations Department (part-time) at Multiple Agencies (360 Degrees Entertainment Pvt. Ltd, E-Factor Entertainment, Craft world Events, Impressario Events) and Clients (Times group, Rosy Blue Diamonds) Show less