Experience

Restore Oregon
• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee
• Marketing Director

  • Mar 2017 - Present


Sweetling Vintage

• Online Shop Co-Owner

  • Aug 2011 - Present

  Manage overall strategy and operations for a vintage home decor and architectural salvage Etsy store, including site launch, marketing, buying, pricing, and distribution. Manage overall strategy and operations for a vintage home decor and architectural salvage Etsy store, including site launch, marketing, buying, pricing, and distribution.



Joyful Girl Communications

• Freelance Marketing & Communications Manager

  • Aug 2009 - Present

  • Photography: Event and family photography; portfolio at www.jeannetteshupp.com • Graphic Design: Event collateral, newsletters, signage, labels, logos, and digital marketing communications • Writing: Feature articles published in Portland Family (2/10) and Goodness Magazine (2/10 and 10/10) • Photography: Event and family photography; portfolio at www.jeannetteshupp.com • Graphic Design: Event collateral, newsletters, signage, labels, logos, and digital marketing communications • Writing: Feature articles published in Portland Family (2/10) and Goodness Magazine (2/10 and 10/10)



The Oregon Clinic

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Director of Marketing and Communications

  • May 2012 - Aug 2015

  • Managed $300,000+ annual budget, led a team of three and a cross-functional committee of 15, and reinforced the brand and mission by directing overall brand strategy, including brand standards, visual identity, and brand voice • Managed integrated marketing strategy, including content creation, storytelling, video production, photography, and search marketing (SEO/SEM), as well as traditional print and direct mail • Ensured the Clinic’s website met organizational and marketing goals and continued to improve user experience based on analytics and best practices • Launched Brand Advocacy Program to ensure accurate representation of The Oregon Clinic and its 200+ providers on healthcare review sites; encouraged positive reviews and responded to ratings and reviews • Set social media strategy for paid and organic social media engagement practices across several platforms, including Facebook (engaged 7,000+ followers, a roughly 2,000% increase), Twitter, LinkedIn, Google+, and Youtube • Served as the Clinic’s media relations and crisis communication representative Show less



Hawthorne Family Playschool

• United States
• Education Management

• Board President, Volunteer

  • Jul 2010 - Jul 2011

  - Served as leadership member of the executive committee to oversee the operation and positive growth of the school, including clear member communication, budget management, and teacher contract negotiations - Lead monthly board and community meetings and appoint non-elected jobs and committees - Served as leadership member of the executive committee to oversee the operation and positive growth of the school, including clear member communication, budget management, and teacher contract negotiations - Lead monthly board and community meetings and appoint non-elected jobs and committees



Girls Inc. of Northwest Oregon

• Communications Manager

  • Sep 2007 - Jul 2009

  Managed overall strategic communications plan, including budget planning, branding, online marketing, event and development marketing, and media relations. Managed overall strategic communications plan, including budget planning, branding, online marketing, event and development marketing, and media relations.



Healthnotes, Inc./Aisle 7

• Marketing Manager

  • May 2003 - Sep 2006

  - Collaborated with product managers, program managers, and sales leadership to launch semi-annual soft- and hardware products to over 6,000 supermarkets, pharmacies, and natural product retailers - Managed print and online production schedules, corresponding budgets, and content creation for newsletters, advertisements, collateral, point-of-purchase materials, product packaging, and the web - Planned, attended, and managed natural products industry trade events, including a $100,000+ trade show budget - Worked on a cross-functional team to identify emerging consumer trends and competitors through industry events, online publications, and consumer focus groups - Followed creative briefs and created company-wide best practices, tone, and style to support overall brand strategies for writing and editing consumer-facing wellness content for national retail web sites, in-store touchscreen devices, and in-store collateral Show less



New Edge Networks

• United States
• Telecommunications
• 1 - 100 Employee

• Marketing Specialist

  • Aug 2002 - May 2003

  - Implemented electronic marketing communication programs for retail sales channel - Partnered with product managers to launch new products and provide ongoing updates to partners and users - Managed monthly lead tracking report and marketing campaign return-on-investment analysis - Implemented electronic marketing communication programs for retail sales channel - Partnered with product managers to launch new products and provide ongoing updates to partners and users - Managed monthly lead tracking report and marketing campaign return-on-investment analysis



United Messaging, Inc.

• Marketing Specialist

  • Jan 1999 - May 2001

  - Managed production schedules for print and electronic materials, including design firms and print/mail shops - Tracked ROI for marketing programs through Siebel, a web-based sales tracking system - Managed production schedules for print and electronic materials, including design firms and print/mail shops - Tracked ROI for marketing programs through Siebel, a web-based sales tracking system


WHYY-FM
• Intern

  • 1999 - 1999