Experience

Red Sofa inc.

• El Salvador
• Human Resources Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Aug 2017 - Present

  Red Sofa Inc. • Led growth and new business units within the company with +85 clients across diverse industries (Banking, BPOs, Tech, Consumer Goods, Food & Beverages, Services, among others). • Specialized in talent acquisition through Employer Branding strategies, referral platforms, and inbound campaigns. • Created an on-demand network of experts to train, retain, and engage talent through shared knowledge spaces. • Established open innovation spaces to attract talent with ecosystems. • Executed engagement plans for talent and clients of our clients at a Latam level. • Created disruptive events to attract new clients. • Created "Meet The CEOs" community space to invite leaders of the main companies in the region. Red Sofa App • Led the development of a startup from scratch for the Human Talent industry focused on referral systems. • Led the tech development team (5 resources) to align it with the business vision. • Implemented a go-to-market strategy to establish key relationships with clients and suppliers nationwide. • Developed and executed the marketing and advertising strategy for the brand, generating +45 clients in the first 6 months of operation, achieving +10K worker opportunities. • Hired and developed a highly motivated results-oriented team with agile methodologies, training them to maintain high levels of customer satisfaction and achieve business growth objectives. • Created the first networking events platform focused on professional sectors and segmented communities (Tech Woman, Tech & Business, Finance, Amazing Mistakes, Trends, among others). Show less



Search Latinoamérica

• El Salvador
• Human Resources
• 1 - 100 Employee

• SEARCHiN Growth Manager

  • Mar 2021 - Present

  • Identified, cultivated, and nurtured key client relationships in the region to generate new business opportunities • Provided end-to-end support for international clients seeking to establish operations in Latin America, from initial consultation to onboarding and ongoing support • Conducted recruitment campaigns and executive searches for high-potential talent across various industries, including tech, retail, consumer goods, BPOs, commerce, food & beverages, education, and services • Demonstrated a deep understanding of talent mapping and utilized advanced networking techniques and automated referral systems to connect top-tier talent with relevant opportunities. Show less



Sorprendiente

• El Salvador
• Medical Device

• Co-Founder

  • Aug 2022 - Present

  • Network of specialized medical clinics in dentistry • Customer attraction campaigns • Leading the digital platform strategy (Tik Tok +600K) • Network of specialized medical clinics in dentistry • Customer attraction campaigns • Leading the digital platform strategy (Tik Tok +600K)



Católicos con Acción

• El Salvador

• Founder & CEO

  • Jul 2012 - Present

  • Founder of the Católicos con Acción community with over 1.4 million worldwide followers. • Established a website featuring news, reflections, resources, and tools for Catholics to live their faith in action and contribute to the transformation of society. • Created an online space for prayer and spiritual formation through retreats and events. • Developed a section on activism, inviting Catholics to join campaigns and actions in defense of life, family, religious freedom, and other relevant issues for the Catholic Church. • Inspired and empowered Catholics to become agents of positive change in the world through Católicos con Acción. • Launch every 6 months of action-oriented calendars with a reach of over 9 million people, for global use in schools, universities, churches, communities, among other groups. Show less



Nativos Digitales

• E-Learning Providers

• Founder

  • Apr 2019 - Present

  Podcast on new technologies, digital ecosystems, the best of marketing, and the business world. This podcast aims to keep listeners up-to-date with the latest trends and insights in the tech and business world. Each episode features experts from various industries discussing topics such as Trends, Marketing, HR, artificial intelligence, and more. Podcast on new technologies, digital ecosystems, the best of marketing, and the business world. This podcast aims to keep listeners up-to-date with the latest trends and insights in the tech and business world. Each episode features experts from various industries discussing topics such as Trends, Marketing, HR, artificial intelligence, and more.



Escuela de Comunicación Mónica Herrera

• El Salvador
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Professor

  • Jul 2018 - Present

  • Strategic Marketing for the Bachelor's degree in Integrated Marketing Communications • Tactical Marketing for the Bachelor's degree in Communication and Digital Strategy • Strategic Marketing for the Bachelor's degree in Integrated Marketing Communications • Tactical Marketing for the Bachelor's degree in Communication and Digital Strategy



El Diario de Hoy

• Media Production
• 1 - 100 Employee

• Business Development Officer

  • Sep 2016 - Aug 2017

  • Designed and implemented Transmedia sales integration model (Print + Digital + BTL) to adapt a print media outlet to the digital world.• Extended digital sponsored content sales model to all media outlets of Altamirano Editorial Group.• Led Commercial Product Development department of Altamirano Editorial Group, including development of supplements, special editions, sponsored content for El Diario de Hoy, Periódico MÁS!, elsalvador.com, mas.sv and customized activations.• Managed sales of all developed products through a team of +20 salespeople.• Led 2016-2017 Pre-purchase process, creating strategic and integrated proposals for VIP clients through the Transmedia model (Unilever, Avianca, La Constancia, Sherwin Williams, Grupo ADOC, among others). Show less

• Digital Marketing Manager

  • Jun 2015 - Mar 2017

  • Led the strategy of all digital brands of Grupo Editorial Altamirano (elsalvador.com, pagapoco.com, and mas.sv).• Created, developed, and implemented the commercial department of digital content to increase digital sales for Grupo Editorial Altamirano - América Interactiva.• Designed the production model to ensure the quality of all commercial products.• Led the production and editing process of commercialized digital content.•As a result of my commercial management and implementation of new products, we achieved significant sales growth with an average increase of 105-115% compared to previous years. This success was a testament to our team's ability to identify and leverage new business opportunities, including native advertising sales, brand blogs, thematic microsites, interactive content, loyalty sites, and commercial leases, as well as the development of mobile applications. Show less



Inversiones Florencia | Miami & El Salvador

• Project Marketing Manager

  • Jan 2014 - Jun 2015

  • Lead and execute marketing strategic plan with approval of Miami investors. • Planning of training program and sales management for the project. • Manage Advertising Agency for mass campaign of housing complex. • Creation of user & buyer personas. • Management of budget of +100K. • Lead and execute marketing strategic plan with approval of Miami investors. • Planning of training program and sales management for the project. • Manage Advertising Agency for mass campaign of housing complex. • Creation of user & buyer personas. • Management of budget of +100K.



Escuela de Comunicación Mónica Herrera

• El Salvador
• Professional Training and Coaching
• 1 - 100 Employee

• Institutional Communication at Formación Continua

  • Jan 2012 - Dec 2014

  • Creation of graphic guidelines and conceptualization of educational training programs for professionals. • Design of complementary Props for students of Continuing Education programs. • Design of advertising materials to promote Continuing Education programs. • Design and launch of student recruitment campaigns. • Lead institutional strategy of the business unit. • Generate inbound marketing strategy to increase sales of Continuing Education programs. • Creation of graphic guidelines and conceptualization of educational training programs for professionals. • Design of complementary Props for students of Continuing Education programs. • Design of advertising materials to promote Continuing Education programs. • Design and launch of student recruitment campaigns. • Lead institutional strategy of the business unit. • Generate inbound marketing strategy to increase sales of Continuing Education programs.



Clínica de Especialidades Neurológicas

• Marketing & Corporate Image Designer

  • Jan 2009 - Dec 2011

  Corporate design for a Neurological Specialties Clinic Corporate design for a Neurological Specialties Clinic