Analista de Marketing II

• Sep 2023 - Present

Redator SEO

• Sep 2023 - Present

SEO Analyst

• Apr 2023 - Aug 2023

• General content marketing: creating blog posts, social media content, email marketing, and inbound materials for lead generation; • Off-Page SEO: link building and partnerships for backlinks; • Proficiency in Google Drive for organizing folders and generating content using online document templates; • Publishing posts in the WordPress CMS; • SEO best practices using the Yoast plugin; • Keyword planning for blog content strategy through SemRUSH; • On-Page SEO: audits for optimizing website pages using CRO methods for better SERP rankings; • Copy for email marketing using the AIDA strategy, based on the nurturing flow; • Creating Briefing for content production by freelancers; • Copywriting for persuasive and creative writing in all content; • Agile methodology in deliverables, based on the KANBAN model on the RunRun.It platform; • Monthly monitoring of blog accounts, assessing performance metrics: visibility, ranking, keywords, search volume, and impressions; • Content review alongside the team captain. • Recurrent sprints with the squad for activity alignment and B2B strategies; • Landing page optimization. Show less

Copywriter

• Aug 2022 - Apr 2023

SEO Redator

• Jun 2020 - Aug 2022

Content Redator

• Mar 2020 - Jun 2020

• Blog content for clients across various niches (ranging from 500 to 2500 words);• SEO best practices for ranking;• Page indexing and SiteMap submission through Google Search Console;• Copywriting in content marketing deliverables;• Creation of Inbound Marketing Materials (e-Books, infographics, digital catalogs, press releases, and whitepapers).

Content Analyst

• Apr 2022 - Aug 2022

• Content Marketing Strategy for blogs and inbound marketing materials; • Meetings with clients to align and plan writing/production for the blog; • Analytical skills to measure data and present SEO and Organic Traction reports, including key KPIs: keyword rankings, organic traffic, CTR, bounce rate, average time on page, pages per session, organic conversion rate, backlinks, session rate, number of impressions, devices, and demographics; • Use of automation tools for page analysis and organic results: Google Analytics (G4), SemRUSH, Ubersuggest, and RD Station; • Agile work methodology (KANBAN) on the Asana platform; • Asynchronous and synchronous daily alignment of activities via meetings, chat, and email. Show less

Analista de conteúdo

• Apr 2021 - Nov 2021

- Responsável pela produção de redações e publicação no site Wordpress. - Auditoria do site, avaliando gargalos e fornecendo otimizações para ranqueamento. - Pesquisa de palavras-chave. - Interface com o designer para produção e postagem em redes sociais. - Responsável por produzir o calendário editorial para mídias sociais e planejamento de pautas para o blog. - Reuniões semanais com a cliente para atualizações, alinhamentos e desenvolvimento de materiais ricos. Resultados: Responsável por contribuir com o aumento da visibilidade da marca no aspecto orgânico, saindo de 9.06% para 23.4% em 6 meses de acordo com o relatório do SemRush. Otimizações, auditorias, reciclagem de posts antigos e temporais para conteúdos focados na dor da persona e benefícios do produto geraram aumento de leads e clientes. Show less

Inside Sales Consultant

• May 2017 - Mar 2020

Vendas de produtos Vivo e serviços de telefonia através do televendas. Vendas de produtos Vivo e serviços de telefonia através do televendas.