Jennifer Robbins Joyce, MBA
Senior Marketing Strategist at BlueSky Commerce- Claim this Profile
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Bio
Lauren Keller, DC, DABCA
Jennifer is fantastic at marketing. It doesn't matter what she is marketing, she dives in and learns the ins and outs of the product to understand why it is truly the best. She also does the same for the ideal clients - she understands their wants, their needs and helps them understand why they should buy from you. Jennifer is fantastic at telling a story, connecting with client's struggles and joys to bring them to realize you are the best option. Her ability to understand the product she is selling, understand the people she is connecting with and bring it together in a beautiful masterpiece is what sets her apart from everyone else.
Glen DeYoung
I had the distinct pleasure of working with Jennifer when I was with Pacom Systems, a worldwide company that is a major segment of the Security Products and Solutions group of Stanley Security Systems, a division of Stanley Black and Decker. Jennifer’s in-depth marketing experience enables her, and she very quickly applied her transferrable skillset and marketing knowledge to Pacom. In a truly short period of time, working with multiple teams in several different countries, Jennifer completed a wide range of impactful marketing materials across several medias with expediency and exceptional quality. It was a pleasure to work with Jennifer, and I thoroughly enjoyed directly working with her. I highly recommend Jennifer, as she will be a great asset to any company’s marketing team, project, or initiative.
Lauren Keller, DC, DABCA
Jennifer is fantastic at marketing. It doesn't matter what she is marketing, she dives in and learns the ins and outs of the product to understand why it is truly the best. She also does the same for the ideal clients - she understands their wants, their needs and helps them understand why they should buy from you. Jennifer is fantastic at telling a story, connecting with client's struggles and joys to bring them to realize you are the best option. Her ability to understand the product she is selling, understand the people she is connecting with and bring it together in a beautiful masterpiece is what sets her apart from everyone else.
Glen DeYoung
I had the distinct pleasure of working with Jennifer when I was with Pacom Systems, a worldwide company that is a major segment of the Security Products and Solutions group of Stanley Security Systems, a division of Stanley Black and Decker. Jennifer’s in-depth marketing experience enables her, and she very quickly applied her transferrable skillset and marketing knowledge to Pacom. In a truly short period of time, working with multiple teams in several different countries, Jennifer completed a wide range of impactful marketing materials across several medias with expediency and exceptional quality. It was a pleasure to work with Jennifer, and I thoroughly enjoyed directly working with her. I highly recommend Jennifer, as she will be a great asset to any company’s marketing team, project, or initiative.
Lauren Keller, DC, DABCA
Jennifer is fantastic at marketing. It doesn't matter what she is marketing, she dives in and learns the ins and outs of the product to understand why it is truly the best. She also does the same for the ideal clients - she understands their wants, their needs and helps them understand why they should buy from you. Jennifer is fantastic at telling a story, connecting with client's struggles and joys to bring them to realize you are the best option. Her ability to understand the product she is selling, understand the people she is connecting with and bring it together in a beautiful masterpiece is what sets her apart from everyone else.
Glen DeYoung
I had the distinct pleasure of working with Jennifer when I was with Pacom Systems, a worldwide company that is a major segment of the Security Products and Solutions group of Stanley Security Systems, a division of Stanley Black and Decker. Jennifer’s in-depth marketing experience enables her, and she very quickly applied her transferrable skillset and marketing knowledge to Pacom. In a truly short period of time, working with multiple teams in several different countries, Jennifer completed a wide range of impactful marketing materials across several medias with expediency and exceptional quality. It was a pleasure to work with Jennifer, and I thoroughly enjoyed directly working with her. I highly recommend Jennifer, as she will be a great asset to any company’s marketing team, project, or initiative.
Lauren Keller, DC, DABCA
Jennifer is fantastic at marketing. It doesn't matter what she is marketing, she dives in and learns the ins and outs of the product to understand why it is truly the best. She also does the same for the ideal clients - she understands their wants, their needs and helps them understand why they should buy from you. Jennifer is fantastic at telling a story, connecting with client's struggles and joys to bring them to realize you are the best option. Her ability to understand the product she is selling, understand the people she is connecting with and bring it together in a beautiful masterpiece is what sets her apart from everyone else.
Glen DeYoung
I had the distinct pleasure of working with Jennifer when I was with Pacom Systems, a worldwide company that is a major segment of the Security Products and Solutions group of Stanley Security Systems, a division of Stanley Black and Decker. Jennifer’s in-depth marketing experience enables her, and she very quickly applied her transferrable skillset and marketing knowledge to Pacom. In a truly short period of time, working with multiple teams in several different countries, Jennifer completed a wide range of impactful marketing materials across several medias with expediency and exceptional quality. It was a pleasure to work with Jennifer, and I thoroughly enjoyed directly working with her. I highly recommend Jennifer, as she will be a great asset to any company’s marketing team, project, or initiative.
Experience
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BlueSky Commerce
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Marketing Strategist
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Aug 2020 - Present
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Senior Marketing Strategist
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Aug 2020 - Present
BlueSky Technology PartnersWe Are An eCommerce Consultancy.Since 2006, we have been helping clients strategize, build, and drive their digital business. We are comprised of a skilled, experienced team of strategists, developers, business analysts, designers, technical architects, and project managers. Through our 3 business units we develop solutions for B2B & B2C clients in the retail, manufacturing, telecom, service and healthcare industry segments.Visit: https://www.blueskytp.com/
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Maple Ridge Marketing
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Carmel, Indiana, United States
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President
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Apr 2020 - Present
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Stanley Black & Decker, Inc.
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United States
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Manufacturing
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700 & Above Employee
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Marketing Brand Manager - PACOM Systems
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Apr 2019 - Apr 2020
• Responsible for creation and implementation of all collateral materials; such as brochures, videos, sales sheets, and presentations aligning with project management and global sales teams • Updated website as necessary while monitoring analytics and SEO • Created and published social media posts adhering to content calendar • Strategized and designed global tradeshow events • Drove weekly meetings with international sales teams to align and implement marketing goals • Developed and enforced all brand guidelines
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Orbis Education
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United States
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Education Management
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300 - 400 Employee
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Director of Marketing
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Apr 2016 - Apr 2019
• Developed lead acquisition strategies and implemented detailed plans for online nursing programs for multiple universities and healthcare partners • Responsible for lead forecasting, driving growth, and staying within the marketing budget • Acted as the primary marketing representative for the Orbis team during client reviews • Analyzed data, forecasted trends, and used insights that guided recommendations for traditional and digital marketing plans that remained on schedule and within budgets • Ensured university brand and identity guidelines are strictly followed through all channels • Concept creation and strategic placement of radio, TV, OTT, and on-demand ads • Managed plan for all digital marketing, SEO, PPC, and Social Media campaigns
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Firestone Airide
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United States
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Motor Vehicle Parts Manufacturing
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200 - 300 Employee
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Global Industrial Product Manager
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Nov 2014 - Aug 2016
• Managed over $25 million industrial product line by working with internal and externaldistributors to grow sales in a fast-paced manufacturing market • Coordinated multiple teams with 20+ members of Senior Management, Engineering,and Sales to produce the most effective message for the customer• Responsible for E-learning content, program launch, and implementation• Participated on the Salesforce.com launch team• Created educational and marketing videos representing product capabilities• Developed marketing tools to assist distributor sales• Analyzed sales data, competitive landscape, and market trends to drive marketing decisions• Responsible for coordination of Global Industrial Distributor Sales Meeting• Implemented surveys to capture the voice of the customer
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Creative Services Manager
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Dec 2011 - Nov 2014
• Created educational and marketing videos for E-learning and tradeshows• Coordinated production and scheduling for all printed materials and logo designs• Managed the Firestone Industrial Products brand for the entire product line of businesses• Designed and coordinated tradeshows for North American and global events• Created presentations for internal and external sales uses
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Owner
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Sep 1986 - Dec 2011
•Graphic design & photography services for non-profit and Fortune 500 companies •Created corporate and non-profit logos •Designed brochures for corporate and non-profit events utilizing my design and photography skills •Multi-media presentations for event publicity and education purposes •Trade show booths design •Website design •Packaging design for video and DVD projects distributed through the United States •Designed and produced third edition of the educational video “Auschwitz: If You Cried, You Died” DVD •Coordinated 2007 mass distribution to every high school in the U.S. Filmed, designed, produced and edited fourth and final edition. Visit: www.impactamericanow.com to view the full video and teacher’s guide
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Graphic Designer
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1985 - 1986
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Education
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2013 - 2015
Anderson University
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services -
Purdue University
Bachelor of Arts, Visual Communication Design -
Purdue University
Liberal Arts
Community
